The food industry has grown exponentially over the years. Companies have expanded and ventured into newer avenues to delight the taste buds of the consumers. Customers are interested and willing to experiment with unique flavours and options. The high competition in the industry has led to brands making artistic changes to attract customers. The food … Continue reading

Does your website play in the overall development of your business? Of course, it is one of the most lethal weapons in the modern day marketplace. But there has been an extensive debate on the pros and cons of the digital medium. Could a company become successful without a web presence? The odds are not … Continue reading

A key common feature of most global businesses is that when they change their brand identity, they redesign their logos also. Kodak is one such global enterprize which made vital changes periodically in its logo.The Evolution of the Kodak logo began in the nineteenth century and continues even today. Eastman Kodak Company, known commonly as … Continue reading

Last updated on June 15th, 2018 As marketers, we would obviously want to measure the results of all our marketing efforts.If you use marketing correctly, measuring the results of your efforts is a natural part of your marketing strategy. Based on the information you get from this, you can continue to build your email marketing … Continue reading

When creating a logo, one of the key things to consider is the balance. In fact, like in life, maintaining a good balance amongst different design elements is important. A logo design that perfectly keeps a balance of colours, typeface, shape, and so forth will help evoke the trust, confidence, and other emotions from viewers. … Continue reading

A logo is not just a trademark symbol of the business, but an effective visual for brand promotion and identity. In this modern cut-throat competitive and dynamic era, clever marketers pick a particular type of logo for their businesses depending on their specific branding needs. Every business has a logo as its identity. It is … Continue reading

Every company has its business card to provide contact details to the clients. But that is not the sole purpose of the cards anymore. Marketers want the modern cards to draw customers’ attention towards a company’s brand values. Therefore, the designers lay extra emphasis on new business card ideas that help build a brand identity. … Continue reading

Last updated on June 15th, 2018 Entering into entrepreneurship? Great! Amid all the fuss of business name, you need to have some catchy and creative business name ideas, making sure your products/services stand out.So, how to come up with a creative names then? While going through some communities for entrepreneurs, I learnt that one hurdle … Continue reading

Last updated on June 13th, 2018 The event management business has seen a tremendous surge in the recent past, so in the number of players foraying into the business, making the marketplace highly competitive. In this market scenario, you have to step ahead of your competitors. Event planning companies should have memorable logo design to … Continue reading

Last updated on June 5th, 2018 Websites are key tools for business owners to reach out to millions of online customers. But only a perfectly carved-out web design can retain its visitors and convert them into loyal customers. There are many significant aspects of designing a website that functions well for businesses and customers alike. … Continue reading