Last updated on January 25th, 2018
There are many vital factors that seamlessly blend together to ensure successful launch of a startup. Out of all these factors, marketing remains one of the most crucial. In fact, marketing is an important aspect that goes a long way in successfully taking a startup off-the-ground.
Most startups are notorious for their zero-hierarchy culture, that passionate, excited approach to everything, that high level of energy and curiosity and diversity is often the name of the game for startups. But startups and small businesses are also obsessed with one other thing: cost-reduction. However, a host cheap marketing tools and nominally priced online resources have made it possible for startups to level the playing field. All you need to have is a clear vision and meticulous business plan to successfully launch your startup from the get go.
We’ve carefully compiled a 10 fold strategy and have evenly divided it into 2 parts to help you successfully launch your startup. So, if you have long been looking for information on how to successfully launch your startup, here’s how you successfully take your startup off-the-ground.
1. Brand Development
Forbes reveals that going to the market as a startup has its own fair share of challenges and risks. Therefore, when it comes to taking your business off-the-ground, you need a strong start. And this is where brand development comes in. Looking out into the world today, it’s easy to see why branding is important now than ever before.
And to ensure successful branding of your startup, your logo, business cards, web design, etc. need to stand out from the crowd. But remember, just like a business plan means nothing without careful market analysis, your branding is nothing without careful user experience look-over. Do ensure careful and artistic approach to build a brand around users with elements that they can relate to and connect with.
2. Online Presence
With so many businesses out there on the web, it’s no longer enough that you have an online presence. You’ve got to fight tooth and claw with other businesses, websites, social media pages, etc. The rule of the game is simple: you’ve got to get—and hold—the attention of your target audience and hold it long enough until they fall in love with your brand.
Since the Internet bursts at its seams with websites or social media pages trying to do just that, it’s important that you’re able to capture your target audience’s interest right from the get-go. Do well to not give your target audience a chance to change their minds and close your page. Remember, as a startup, you’re just one click away from limbo. So, make your online presence makes your target audience curious about your brand and come back to your website and social media pages, time and again.
Visualize your website in a much bigger picture wherein it acts as a perfect interaction platform between your potential customers and you. Therefore, your website should be a perfect amalgamation of web design structure, individual design elements, SEO tags and last but not the least, your website content! Ensure that your Website is fully responsive to cater to various types of devices such as laptops, tablets and smartphones. In addition, you also need to launch a rich blog site, a Facebook page, a LinkedIn and a Twitter page as per your requirements.
3. Guerrilla Marketing
Guerrilla marketing is a great way to increase curiosity about your startup brand. You can use this low-cost unconventional marketing method to bring your original ideas and great content into action. Use it effectively in coordination with viral videos, to yield best results no matter whether you are a B2C or a B2B business.
However, creativity and originality are the two driving forces of guerrilla marketing that you should never compromise on.
4.SEO and Link Building
Luna metrics reveals that as a startup, you should aim at effective link-baiting and link-spreading strategy and properly coordinate it with digital PR and social media marketing campaigns. Here, the prime focus should be on research of right keywords and their effective implementation in link building.
Likewise, SEO strategies too should rest on solid bedrock of latest search algorithms so that they are ready to take your business off the ground. This will automatically improve the visibility of your websites, blogs, PRs and social media marketing campaigns on popular search results.
5. Digital PR Programs
Do well to use digital PR programs to effectively drive in the traffic, communications and networking. Not only will it drive traffic, but also will you word of mouth publicity, ease in conversation monitoring and online reputation.
So, you can closely link your digital PR program with your business goals and use it to generate revenues through social media platforms such as Twitter and LinkedIn. Other digital PR techniques that can be used to augment your day-to-day digital PR partnering are:
- Community and WOM
However, do ensure that your PR is designed with a standard blogger perspective without falling low on media outreach.