Last updated on January 6th, 2020
[Source: bytela.com]
A few years ago, social media just used to be an entertainment platform, but today it has become one of the most vital tools for businesses. Today, the world of business has awakened to the power of social media and has realized that it has tremendous potential as marketing and PR tool. Here’s a You Tube video posted by Group OMM that reveals how important social media is for your business. Enjoy this thought-provoking video.
Now that you know how important social media is for your business, it’s time to get acquainted with some eye-popping stats about social media. But why do you need to know about these stats? The answer is simple! It’s because social media landscape is changing faster than you would have ever imagined and to stay abreast with the changing dynamics of social media landscape, you would need to social media statistics.
So, if you’re at the helm of a startup or are already managing a small business, get set to explore 15 shocking social media statistics that will make you rethink your business strategy.
1. Instagram Witnesses 55 Million Images Uploads Every day
Started as a trendy iOS-only app, Instagram has quickly become the talk of the town, especially after its collaboration with Facebook. Expandedramblings.com reveals that around 13% of the total Internet population accesses Instagram daily and around 5 million images are uploaded every day. Quite naturally, Instagram remains an ideal platform for sharing business photos and behind the curtain scoops of your brand.
2. 120,000 Tweets Are Sent Every Second
Are you a young startup or a small business looking to expand your social reach? If you’re nodding your head in yes, make your way to twitter! Smallbusiness.yahoo.com reveals that around 120,000 tweets are sent every second. So, do well to follow relevant users, start discussions and build relationships by responding to tweets, re-tweets and favorites.
3. An Average User Visits Pinterest for 89 Minutes per Month
Statista reveals that an average user visits Pinterest for about 89 minutes per month. Now that’s translates to around 1.5 hours per month. And if you’re able to make the right use of these 1.5 hours per month and represent your brand perfectly on Pinterest, you’re sure to garner a lot of likes and repins for your brand.
4. 83% Pinterest Users are Women
[Source: thesocialmediaexpert.in]
Grabstats.com reveals that 83% Of Pinterest users are women. Considering that women make up a vast majority of Pinterest users, the most popular categories on Pinterest include clothes, crafts, and food. Now, this is one opportunity no business would want to miss out on. Use Pinterest to drive traffic to your website by cultivating hobby-specific communities including graphic design, photography, adventure and other visually appealing fads.
5. Facebook Is the Most Visited Social Site
This might not shock you, but with more than 70 percent netizens, Facebook is the top ranking social media site by far. Not only does Facebook have maximum number of users, it’s the most-frequently used social site in the world. Projectsocialize.com reveals that 74% of consumers rely on social media to make purchasing decisions, and 51% of Facebook users are more likely to buy the products of brands they follow online. So, it wouldn’t be an exaggeration to say that Facebook remains an important channel for any business looking to increase their bottom line.
6. Facebook Shares Influence Google Search Rankings
[Source: smcubedconsulting.com]
This could really be a helpful piece of information for businesses trying to improve their site ranking on Google. Having compelling and dynamic content with proper and relevant back links on Facebook to support your brand can go a long way in effectively improving your site ranking on Google.
7. An Average Consumer Talks about Brands Almost 90 times Per Week
[Source: thenextweb.com]
Statista reveals that an average consumer discusses, mentions, shares or talks about the brand they follow around 90 times a week. Now, that’s a big number. So, it pays to build relationship with your consumers and followers on social media as you are likely to be mentioned as a part of the social conversation.
8. 51% Facebook and 64% Twitter Users Buy Products from Brands They Follow
[Source: 2ndoffice.co]
Projectsocialize.com reveals that around 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online. This makes it important to cultivate a brand and a build a loyal community of followers on vital social media platforms such as Facebook and Twitter.
9. 53% Buyers Recommend Products and Companies on Twitter
[Source: marketinginteractions.typepad.com]
In an article published on Projectsocialize.com, writer Daniella Alvarez-Castillo reveals that around 53% of people recommend companies and products on Twitter. With this much percentage of people recommending your products and company, do you need a better online medium of business promotion; think over it. What’s more invigorating is that you don’t need to pay for drawing in so many new customers!
10. 56% People Visit Facebook Daily
[Source: jamiedunham.wordpress.com]
Nearly 56% Facebook users check their accounts daily, that means, you can plan your daily marketing strategies accordingly to reach out to masses. However, save yourself from overdoing things and concentrate on simply posting fresh, good and relevant content that allows for better user engagement on a day-to-day basis.
11. An Average User Devotes 17 Minutes per Month on LinkedIn
[Source: slideshare.net]
Branddrivendigital.com reveals that an average user devotes 17 minutes per month on LinkedIn. So, it pays to become highly active on LinkedIn, get connected and start participating in relevant groups discussions in order to bring in more leads to your business.
12. Google +1 Button Is Hit 5 Billion Times Each Day
[Source: blog.datarank.com]
Often ignored by brands, Google+ is the third most active social media networking platform. So, you haven’t considered the platform seriously till now, explore it today to drive in the substantial amount of traffic to your website.
13. 50% Shoppers Follow Social Media Recommendations for Purchases
[Source: pixshark.com]
Projectsocialize.com reveals that around 50% of shoppers make their purchase based on a recommendation through a social media network. So, if you are not taking note of it, it’s you who is going to lose. So, what is required for driving in the people in your favor; Active communication, participation and presence in social media activities from your side.
14. 45% Netizens Read and Follows Business Blogs
[Source: www.sage.com]
Though this does not relate to direct marketing, the power of blogging can effectively be explored to drive in the traffic and lay solid foundations of your site’s SEO. Technorati Media’s 2013 Digital Influence Report reveals that 45% of the total Internet population and around 60% of the total US population actively reads and follows blogs. 29% of consumers pin down their trust on business blogs. 31% of consumers believed that authoritative blogs influence their purchase decisions. No wonder, blogs remain vital to improve your web rank, communicate with potential customers, build trust and gain influence in the market.
15. 800 Million Users Spend 15 Minutes Per Day on YouTube
You Tube videos have successfully laid the foundation of many startups and small businesses. Dollar Shave club is a classic example of the same. You would be surprised to know that around 800 million users spend a minimum of 15 minutes per day on YouTube. So, it makes sense to give your business that much desired boost by posting videos of your business, products and services on YouTube. Since it’s completely free of cost, you can effectively explore the true potential of YouTube to bring in traffic to your site.