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2 Design Rules For Incredible Wine Label Design

Last updated on November 18th, 2021

Irrespective of whether you are a full time label designer or a freelance designer, you might get a chance to create a wine label design, someday or the other.

Therefore, it is better to keep yourself updated so that you are well acquainted with the basics of designing a wine label rather looking for resources when you are actually assigned the designing task.

Moreover, if you gain knowledge before hand you have better chances of qualifying for a design contest.

This is beneficial for freelancers who juggle here and there in order to prove their worth and sometimes miss the bus. So, jot down these rules in your work diary or keep them handy at your workplace so that you can just go through them instantly when you literally need them.

However, before understanding the design rules, it is essential that design specifications and their differentiation in context of geographical conditions be clearly understood.

What Principle Works Behind Designing Of Wine Labels?

Like everything else, wine labels too hold their special relevance but with a much bigger distinction. According to a study, more than 70% of the wine purchasers use the wine label design as a deciding factor to determine which wine they would like to buy.

The study tells that when the same wine, kept in two bottles with different design labels had completely different reactions on its buyers. Now you know what I’m trying to say? Yes, the label design of a wine bottle is of course a deciding factor for its procurement!

In addition, the people residing in diverse climatic conditions too have their own pre-set norms from which they do not wish to deviate. This also plays an important part in determining people’s requirements.

So, depending your client’s wine marketing area and place, do take into consideration the demographic conditions, their tastes, likings and color choices.

A quick online survey on any of the popular search engines like Yahoo, Google or any other social networking websites would definitely be an added advantage.Let’s now move onto the actual design rules so that you prepare yourself for a perfect wine label design.

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Here Are 2 Design Rules For Incredible Wine Label Design

However, if you are instructed by your client that you have to design a label for a standalone wine flavour then this rule is not for you.

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What Is The Price Range Of Your Client’s Wine?

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So, basically the idea is to create a custom label design that sells the wine bottle with a difference. Think from the liquor buyer’s perspective and visualize if you had been in his place then what would you have been your choice. You will arrive at a prompt answer.

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