Last updated on February 7th, 2019
If you are planning to start your own luxury salon, first know that it is a good idea to earn big money. There are challenges but you can handle them efficiently with little management of your business and careful planning. Keep this statement of Lynne McNees, the president of International Spa Association in mind that the spa industry never experiences recession. You have immense business opportunities waiting for exploration.
One of the reasons for the spa industry flourishing even during recession is that people want to get rid of stress and visit spa and salons to get the much-required relief. During the 2008 recession, the U.S spa industry recorded total revenue of $12.8 billion, because of 160 million visits to the spa and saloons.
However, it is better to open your luxurious spa with a well thought of plan than to randomly starting the business. The plan will guide you in taking the right steps on time so that your customers have faith in your services. It is essential that your spa becomes a brand and a symbol of quality services if you want to build a solid customer base for fast growth of your business.
Here Are 7 Crucial Tips On How To Start A Luxury Salon or Day Spa
1. Make A Business Plan
First, create a solid business plan to find out your potential costs. The plan also will set a roadmap to follow as you proceed to take new steps toward your business growth. Here are some of the key decisions you will make to create the plan
• Write down the services your luxury salons will provide. These services include massage, body treatments and skin care. You may also want to specialize in a certain service instead of providing a wide variety. Major spa services are skin and body care, hair removal and makeup services.
• Consider the equipment’s you require.
• Find out your target audience. Luxury salons traditionally target women, but many such spas are also drawing attention of couples and men. If you want men also as your customers, you will provide them separate rooms to groom nails. In fact, male clients comprise of more than half of some spa’s top clients.
• Decide on your choice of products from your spa. A satisfied customer would like to buy some high quality products that will remind them of the experience they had in your spa. The products should reinforce your brand image.
• Decide on the employees you want to hire. You will train them.
2. Determine Your Marketing Strategy
Make sure that you have a solid marketing strategy to proceed wisely in your niche market. The marketing plan will help you establish your spa or salon in a competitive market. You will determine who your immediate competitors are and what their marketing strategies are. Your prudent marketing plan is one of the most effective tips to running a luxury salon.
Most importantly, you must create a SEO-friendly website design for your luxury spa or salon. The website will have all the information about your spa and its services. In fact, the website will be the face of your business. So, make it as a tool to create your brand image of the business.
3. Decide On The Location
Choose a location for your luxury salon cleverly. Pick a place where there is a lot of parking space, as people will spend time sitting and enjoying your services for hours. They will need space to park their cars safely. It would be a good idea to hire a real estate broker to help you find out an ideal location.
Select a place that people visit very often and the surrounding area is well lit and attractive. Make sure that there are many retail businesses around the place so that people can come to your spa as your customers. You should pick a business location by considering its many beneficial aspects for your business.
4. Get Funds
Financing is an important part of opening a luxury salon. You should ask your family, friends and banks for funds. You can also explore the Small Business Administration for financial help. Some lenders especially provide funds to salons and spas.
Get the funds not only to finance your purchasing of equipment’s, furniture and other things to run your spa. You must also have enough money to keep it aside for few months before you break even.
5. Create An Environment
Your luxury salon or day spa will run successfully only if your customers find it comfortable and the atmosphere is amicable. The success will depend a lot, on how well you decorate the interiors of the salon or spa for a great user experience.
All successful luxury spas pay heed to the details that customers notice immediately on entering the rooms. Here are some points to consider.
• Find an attractive location for a luxurious salon
• Provide lockers to your customers to keep their belonging safe.
• Make your rooms sound proof
• Buy high quality equipment’s
• Ensure adjustable lighting and music
6. Have A Memorable Logo
Do not treat the logo of your luxury spa or salon merely as a symbol to identify your business. More than that, the logo is your brand identity. This means that people will have an impression about your business by seeing your logo at a glance.
Make sure that you create a memorable logo for your salon business to draw attention of potential clients. The things to keep in mind while conceptualizing your salon logo include unique concepts with no clichéd symbols and right elements of colors and typeface.
7. Hire Professional Staff
Rich people will visit your luxury salon or spa. This means that your staff must have experience and training in handling the clients who come from a rich background. They have certain expectations from your spa and you must be prepared to meet their requirements.
Hire the staff that is skillful and has right temperament to serve the customers. You will also need people who can book appointments, order supplies, create and revise work schedule of the employees, creating new marketing strategies and troubleshooting problems between the guests and employees.
To conclude, opening and running your luxury salon or day spa will require you to have a solid business plan, marketing strategy, funds, and trained staff. What is your experience?