Can't find the perfect font for your logo?
Get hundreds of logo designs in under 5 minutes by completing 5 easy steps
  • 1 Choose some designs that you like
  • 2 Choose your colors
  • 3 Add your company name
  • 4 Pick some icons
  • 5 Download your logo

Give it a try:

7 Essentials to Build a Strong Startup Brand

by Henny Kel Tweet - in Startups

Last updated on January 6th, 2020

Reputations build brands. This is the reason why it is important to ensure that your target audience forms a positive perception about your startup. So, if your audiences believe that your products or services are synonymous with great quality, they can make instant buying decision without thinking twice.

Don’t just think that you’ll be able to create a strong brand for your startup, only by sourcing in a professional website design, creating famous logos for your startup, high-quality products and services. While all such elements contribute to business promotion, they are not add up to build a strong brand. Instead, an overall positive image of your business amongst your target audience will help you build a strong brand for your startup.

Here are some essential tips to consider for building a strong startup brand.

  1. Define Your Purpose – Make sure that your startup has a purpose and it is not merely making a false promise. You must come out with impactful and immediate reasons of launching your business and its products or services. This will help you define your brand positioning. So, it makes sense to highlight the areas where your business is different from your competitors. For example, IKEA is a global furniture manufacturer. But its vision is to ‘’create a better everyday life’’. This vision and mission appeals to its existing and potential customers. A blog on Hubspot reveals how creating an inspiring mission and vision statements can help your business.
  2. Cohesive Message – Your message across all platforms should be consistent so that people have faith and confidence in your business. The message must effectively relate to your brand. For example, if you add a photo to your Facebook page, it must enhance your brand’s personality by effectively highlighting your message. Every element of your marketing should work cordially together.
  3. Put an Emotional Voice – Remember, your potential customers rely on the power of a product to evoke emotions. Many make emotional decisions of purchasing products or services. Marketers use emotional branding to create loyal customers’ community around brands. In this strategy, people are led to belief that they are part of a larger group that is tight-knit. Put across messages that appeals to the emotion of your users. Don’t keep on talking about your business endeavors. Instead talk more about your consumers.                                                                                                                                               logo-design
  4. Be Flexible– To make strategies to perfectly brand your startup , be prepared to accept a new challenges and maintain a flexible approach. So, you must show flexibility so that you can make adjustments to new generations’ expectations from your business. Popular brand Old Spice was able to build a strong brand only when it used a flexible approach to effectively connect with both new and old customers.
  5. Communicate Well With Customers – Train your employees on all crucial aspects of customer communication. An effective and well-mannered communication with customers goes a long way in winning customers’ trust and loyalty. Take the example of Zappos, popular shoes manufacturer. They have a separate department to answer customers’ queries. They have a special segment on their website named as Zappos Insights where they include videos, FAQs and a slew of other communication to create confidence in customers’ mind about the company and its business.
  6. Cultivate Loyalty– Make sure that you cultivate loyalty amongst your followers, consumers and patrons. You can write a personalized letter to customers to thank them for their business. Ask them to write their experience of using your products and feature their reviews on your site. Find out your own ways of rewarding them.
  7. Watch Your Competition – You must always be aware of what your competitors are up to and what they do. You should learn from your competitors. Keep an eye on activities of your competitors on social media. So, make sure that you know how to effectively explore social media for branding of your startup.

Your efforts in creating a strong company brand will bear fruits only when you follow these easy to follow tips without missing out even the minutest of details. Have we missed anything in the blog? Please leave us a comment and let us know.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Looking for Customized, on time, Website Designs? Launch a Website Design Contest today. Choose from 100+ designs. Take your pick! 

We offer a full 100% money back guarantee! Finally, a risk-free way of getting a customized design. 

Like our blog? Follow us on Twitter, Facebook and Linkedin.

Get Your Logo Design

I am a graphic, web designer and blogger with over 6 years experience. I am very passionate about anything related to design and spends copious amounts of time hidden behind a book or a screen and reading about design. Twitter



Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions