Last updated on February 20th, 2018
People remember visuals more than they do numbers or words. Logos are one of the most seen visuals on products everywhere. When you roam around in a market, logos are the most dominating visuals. In fact, logos have become the key elements that shape up the identity of any business, be it a big enterprise or a small start-up. A creative logo design helps brand go an extra mile in attracting their target users towards them.
Now think about this: what makes the bluebird of Twitter, the half-eaten fruit of Apple and the mountain like stripes of Adidas stand out of the crowd? It’s nothing but the creative and artistic techniques used in designing these logos. It is the graphic design technique that makes the global logos look so good.
In today’s competitive world, companies are also recognized by their innovative logos. It is essential that logo designers think out of the box and use new techniques to craft that perfect masterpiece. The designers constantly try to apply modern techniques to the art of logo designing.
Here Is 7 Such Top-Trending Logo Design Techniques
01. Negative Space
Negative space is a trending logo design technique that seems to have caught the designer’s fancy. Also known as white space, negative space technique involves usage of alternative colors in a graphic to bring forth a dual imagery. In fact, a fair share of designers worldwide believes that it is one of the best techniques to create a logo sans any complex graphical content.
A purpose behind the use of negative space technique is to surprise the viewers. There is an image hiding in the space, which viewers find out a little later. This surprises them. It is this element that makes such logos stand out and memorable.
02. Line Art
Considered by many graphic designers as one of the coolest logo designing techniques, Line Art is a favorite technique. Line art is mostly preferred for creating simple logos. This technique involves only the use of lines and nothing else. This makes such logos unique and memorable. Line Art is an image that includes both straight and curved lines. These lines are drawn through pen tool in illustrator, when placed against a background.
03. Dynamic Letterpress
Yet another logo design technique that has been doing rounds in the designer community and among the design-geeks is Dynamic Letterpress. It is a technique that involves the use of lines that progress from thick to thin to add intricacy and appeal to the objects within the design. An advanced version of the original letterpress design, Dynamic Letterpress is perhaps one technique that adds glittering stars to the overall appeal of a logo design.
The designers depend on the line element to create these logos. There are many thin and thick lines that dominate the logo design. These lines create an image also in the logo. A strategic use of lines makes the logo design outstanding and unique. The lines are surely one of the most important design elements in a logo.
04. Gradient Mesh
Gradient Mesh is one technique that has taken the art of logo designing to a new height altogether. This technique involves the use of twisted or bent lines, layered over one another, to bring forth a three-dimensional effect. In this technique, a wide array of different colors are used to indicate how colors change when layered over one another.
Graphic designer basically involve this technique to create 3D effect in a logo. So, the technique is used sparingly. Mostly, gradient mesh technique is employed only to convey a brand’s centric message.
05. Polygon Abstract
Quite contrary to its complex name, Polygon Abstract is a relatively easy yet interesting technique. It uses triangular shapes and colour gradients to represent a folded paper effect in three dimensions. Polygon Abstract technique is one of the most common trends in logo design these days. This design technique is the best bet for brands that believe in redefining the mores of ingenuity and innovation.
06. Overlap Technique
Second to none in popularity, Overlap technique involves overlapping of elements in a logo designed to create a three-dimensional effect. Colour and shading are used in this technique to create the illusion of a dynamic interlock and a three-dimensional feel. Think Ebay!!
A purpose behind overlapping the letters or other design elements may be to create a sense of the crowd. In the Ebay logo, the designer perhaps wants to represent the effect of the crowd of shoppers in a market.
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07. 3D In 2D
Latest fad amongst style-savvy designers, 3D in 2D technique gives a 3D effect to a logo that is actually 2D logo in shape. Simply put, designers use colour gradients and add depth and texture to create a 3D impression in a simple 2D logo. Not to mention that 3D in 2D logos are meant for those who wish to leave their competitor’s miles behind in terms of style and effect.
So, these are the key logo designs that you must adhere to when you want to convey a brand message of your client’s business. But you must also keep in mind another aspect. You must decide which of these techniques will be the most appropriate for a particular logo. In fact, that is a key decision to make.
When picking a technique, first make sure that you have a mastery over it. Learn the key skills to execute the technique well before you try it for a logo design. A half-hearted approach will not work. Learn the skills and then apply the technique. Make sure that you have researched your client’s business and target customers. That will help in picking the right design technique for creating a logo that stands out from the crowd. Only such a logo is desirable for building a brand identity.
To create a logo design, a logo designer applies many techniques. But prominent amongst them is the negative space, line art, dynamic letterpress, overlap, 3D in 2D and gradient mesh. The designer should evaluate requirements of a design before applying one of these techniques.