Last updated on February 27th, 2018
Graphic designers carry great influence over rapid changes happening in the cultural and social world. Due to web accessibility, different cultures and thoughts invade the designers’ mind very often. As a consequence, we notice graphic design trends emerging frequently every year. While some of them disappear fast, others stay due to their sound contribution to the designs. Some of the most popular and latest graphic design trends, which some of you might already be aware of such as responsive designing, typography, speed & users, and the material designing.
Some of the graphic design trends that made their presence felt and continue to be favourite way creating designs:
Letterspacing has been a popular graphic trend for over two years in designing magazine covers. There is a lot of scope for experiments in the Letterspacing. The designers arrange the letters randomly. They divide words into individual letters or syllables.
Graphic designers want to expose content so that its importance can be highlighted for the users. The trend allows the text content to dominate the images or other elements. For this reason, exposing of content continues to be one of the most popular and latest graphic design trends. Used mostly by book and magazine cover designers, this design style uses a combination of smaller images and larger content to give a unique look to the design.
The designer places the images on a magazine or book cover in different compositions. The images are placed far away from each other and the blank space is filled with words relevant to a topic.
Source:Flat Colors UI
Flat design trends came to the fore after the designers got rid of drop-shadows, extraneous features and flashy gradients. They preferred a ‘’flat’’ look of a design. This trend has picked up fast and continues to grow. Flat design brings focus on the content and allows it to dominate a design.
Evidence that flat design is still a trend can be cited from its overwhelming downloads from website Shutterstock. This site has revealed download data for varied design trends. About flat design, the site says, ‘’the move toward UI-inspired design continues to snowball, with a 200% increase in flat-design downloads’’
Celeb Mellas in the website Webinsation highlights the importance of flat logo design by saying,’’…it forces designers to focus on the content as the most central part of our design. It forces us to think about how to present the content in such a simple and compelling way that really gets to the heart of the issues and needs of our users.’’
Card design allows for easy distribution of images on a web page. The trend has especially picked up fast to create responsive websites. The designers cut the images in cards shape and rearrange them in columns. Such organization of images makes browsing of general data easy.
Authentic and Candid Images
Another outstanding graphic design trend is about incorporating the images of real people. Instead of the previous trend of crafting the images with an artificial background etc, the designers now prefer real pictures. These images are of people reacting to the real-life situations with intense expression of emotions. The settings are authentic rather then artificial to suit some message.
Increasing numbers of graphic designers search the web for such pictures where real people are reacting to the events. Demand for such photographs has grown manyfold. Downloads of these types of images from Shutterstock has skyrocketed. The site says, ‘People and other subject in real-life, authentic settings are increasingly in demand, up 347%. This growing trend represents a desire for stronger emotional connections in design.’’
Susan Schmitz, a contributor to the USA magazine also admits,’’ Authentic and candid photography will be more in demand than ever.’’
In typography, it seems that the designers like geometric typographic style more. If we analyze the fonts download data, we can say that the designers prefer this style of fonts. According to graphic design resource site Shutterstock, the most numbers of downloads were in geometric typographic style, comprising of 75% of the total downloads in the typography section. Signage-inspired typography accounted for 36% and the analog style for 14% downloads.
Another prediction regarding the use of fonts is that designers will continue tolike the fonts that appear handwritten or sketched.
Graphic designers now use pixel as a way to play and experiment while creating design patterns. Instead of keeping the pictures clean, they blur the lines of images. An example of this trend is Junk Food’s Mickey Mouse tee, which has the character in blurred image. In its Prints & Graphics: Packaging June 2014 report, the website Stylesight states,“As eight-bit graphics and gaming emerge as popular design choices, packaging designers also look to early digital days for inspiration,”
Some characteristics of the pixel designs include use of simple pixel squares for logos and graphics, and die-cut pixels design on packaging boxes.
K-Pop Influenced Designs
K-Pop is an abbreviation for Korean pop, which is characterized by loud music and bright and playful colors. This modern form of South Korean music has influences on graphic designers due to rise of Asia’s youth culture. Stylesight in its report on Prints & Graphics/Original Prints –Pop Craze says,“Inspired by the K-Pop scene, this collection features kitsch heart, star and comic book motifs and pairs neon with bubblegum hues for a look that truly pops!”
As a result of the K-Pop influence, we can see many graphic designs having bright and playful colors, graphic smiley face elements, use of glitter and embellishments, short quirky slogans and clashing prints.
These are some of the prominent graphic design trends that we found worth mentioning here. What more trends would you like to add to the list?