Last updated on June 8th, 2018
By creating and distributing your podcast, you can reach to millions of your target online audience. Many business owners have taken podcast seriously as a means to spread brand awareness and message. To get your podcast started online is an easy task as it takes only 5-10 minutes. All you require is some recording equipment, internet access, and an exciting topic to chat on with your audience.
In the U.S, podcast listeners is increasing every year. According to Edison Research, 40% of all Americans aged 12+ have listened to a podcast message. This means that you can depend on podcast marketing for growth of your small business.
Small business owners do not have to invest great funds or technical expertise to start podcasting on a topic. With some basic equipment and a small fund, their startup can reach many thousands of listeners, making podcast a low cost marketing strategy.
Here Are 9 Tips For Launching A Successful Podcast
1.Find Out Your Specific Purpose
Before you think of starting your podcast marketing, make sure that you are aware of a specific purpose behind it. For example, a purpose could be that you want to showcase your high-tech aspect of the business. In that case, each of your podcast will focus on technological key points for the benefit of your audience. Another purpose could be to start a podcast series that aims at getting into the minds of young entrepreneurs and how they achieved business success. You will be taking interviews of the entrepreneurs.
So, have a clear focus on your niche. Do not try to do everything. You know your field of expertise and target demography. Just focus your podcast activity on your expertise and audience. Ask yourself what problems of audience you can solve. That is the way to keep yourself focused and then you will generate motivational content.
2. Brainstorm A Clever Name
What should be the name of your podcast show? That is actually a tricky part. Do not choose too simple a name that cannot express your purpose and activity of podcasting. Brainstorm with your peers and get new names until you can find the one that grabs the attention of your target audience. The name must be relevant to what your business does.
3.Have A Memorable Podcast Business Logo
Like all other businesses, your podcast too must boast of a memorable logo. You will ask your listeners to download your podcast series of audios. A nice logo design on your audio files will inspire your audience to take the action of downloading. Your logo will become your business symbol in podcast market. So, your audience can quickly identify your audio files just by looking your logo on the downloadable file.
You can crowdsource your podcast business logo design to marketplace such as Designhill, which is a prominent online platform for graphic designers and business owners alike. Just launch your logo design contest on Designhill and you will have several talented logo designers working on your contest as per our design brief. In a short period of around a week, you have a winning logo for your podcast business at your affordable price.
4.Attract Listeners Through Compelling Interviews
Success of your podcast depends largely on keeping your audience glued to interviews. They want to listen to the thoughts of interviewees. However, getting quality interviews relevant to a podcast owner’s business is difficult for startups. But you can start from anywhere. Just start taking interviews of your professional friends and see how your audience enjoys it.
Prefer taking in-person interviews rather than conducting the interviews on phone or internet. One of the reasons for face-to-face interviews is that it improves the audio quality. Moreover, both the interviewee and interviewer can easily engage in a dialogue and conversation, which audience can feel.
5.Pay Attention To High-Quality Audio
Remember that podcasting is an audio based medium. Your podcast success depends on your ability to produce high-quality audio for the listeners. Audio quality is a key reasons that your listeners would like to get your podcast downloads. Make sure that technical aspect of your podcast is second to none. This implies that you must be a master of editing the sounds.
There should be a certain high level of production value. This will help you stand out in the crowd. The audio and video edict must be professional and clean.
6. Create A Podcast Site
After listening to your podcast content, people would like to know more about your business. They should be driven to a website that is home to your business. You need a core place where your traffic podcast should be coming to. This is also a site from where you will acquire data about your users that visited your page. You can know about this data and analyze it using Google Analytics.
So, create an impressive website design for your podcast business. It can be a .com site starting with your business name. Your audience would like to visit this site very often to get the information they need at one place. Such a site is also your way to grow your email list, which is so significant to gathering the emails of your target audience and creating a sales strategy accordingly.
7.Monetize The Show
Once you have found a little foothold for your podcast show, the next logical step to take is to monetize. Monetizing of the show is important to its steady growth. This should mean that you will be scouting for corporate sponsorships. Such a sponsorship can easily fund the project and you can earn profit.
Corporate sponsors will be eager to put their advertisements on your show once you can convince them of your strong following. If you get sponsorship, you will be typically mentioning the names of products or services of the sponsor company. Do not be irritated if you have to take the product name in the beginning, middle and end of your podcast show.
8. Market It On Social Channels
There must be a good presence of your podcast business on all major social media platforms. Most of young crowd, which may be your focused audience, is on Facebook, Twitter, LinkedIn, YouTube and other channels. They should find your business on these channels. So, make sure that your podcast business has a creative social media page design on all the main channels.
Post your content regularly on your social pages. Write something exciting about your podcast content, such as news, entertainment events, products, and so on. The idea is to make your social media page viewers excited about your podcast and its coming series. You can easily promote your new podcast on social media. Just create a schedule of posting your content and stick to it. Soon, you will attract thousands of viewers on social media and many of them will visit your podcast as your loyal audience.
One of the things to keep in mind while promoting your podcasting business is to use promotional products. People remember the things that they get as a gift. They keep your useful giveaways for many months with them. Use this promotional trick. For example, distribute t-shirts free by the sideline of a music event or any other event to the people. The t-shirt will have your podcast business logo and your brand message.
Those people will wear your t-shirts and become a walking advertisement for your business. But make sure that your t-shirt design is impressive.
Similarly, you can try many items such as drinkware, umbrella, pen, computer accessories, etc. All such items must have your logo and a message printed.
So, these are our key tips that you must pay heed to when launching your podcast. Your focus should be on dedicating your resources to achieve your goals of podcast marketing. Have some room for improvement when some experts or your peers suggest doing something different. Get feedback from your audience and try to implement the change.