Last updated on July 24th, 2018
Entrepreneurs take every step to market their products or services in a competitive business environment. While there are many marketing plans that are effective in helping businesses reach their target audience, podcasting is one of the favorite tactics for its quick advantages.
One of the reasons for many businesses taking up podcasting for marketing is that it involves only small funds. Just few equipment, some studio space and a content plan is usually enough to get your podcasting episodes started. With experience, you can always make necessary improvements in your podcasting strategy. Another reason is that podcasting is known for driving millions of potential customers to a business almost overnight. If your podcasts are awaited by people, they will surely look for downloading your content. This way, you build a solid base of subscribers of your episodes of podcasts. Many of these listeners will visit your business to buy your products or services.
Here Are 9 Ways Podcasting Can Help Your Business Grow
1. Reach New Audiences
Podcasting can help you reach to millions of new audiences. A marketer looks for ways to have new potential customers and podcasting helps immensely. There are instances where even marketers do not know how people come to know about a podcast. But they visit in thousands from different sources. Most of the people say that they come to know about a business by chance when they listened to a podcast.
In many cases, website traffic almost doubled in quick time after a business launched its podcast marketing campaign. Even if you do not achieve a roaring success of your podcast, its positive impact on driving website traffic is still huge. After months of podcasting, you are bound to receive an enormous amount of traffic.
However, your great website design will also play an equally important role in the growth of your business. After listening to your podcasting episodes, your audience will be tempted to visit your business website. If its design is user-friendly and it has all the relevant information, your website can turn your visitors into buyers of your products or services.
2. Establish A Close Relationship With Potential Customers
Podcasting is an effective way to build a rapport with your audience, which is so crucial for a steady growth of a business. After all, customers or clients will give you business. Their loyalty toward your products or services will determine your success of business. Podcasting may be one-sided medium but the listener creates an image of the people talking from the other end. This sound image of the talker is important to fire the imagination of the listener and then it helps in build a relationship with audience.
This way, your business podcasts episodes are helpful in bringing your customers closer. Consequently, you have better understanding of what your customers need and you can then develop your products accordingly.
3. Build Trust
When people have an imaginary friendly picture of you as they regularly listen to your podcasts, it helps in building trust for you and your business. This is because there builds up a connection between you and your audience due to increasing conversations with them. Once they have build a good amount of trust in you, then you can expect them to take a call when you ask them to subscribe your newsletter or any service. It is a fact that podcast listeners converts quickly. You do not have to work hard to convert them into your loyal customers. This is because of the trust built through your podcast.
However, make also sure that your logo of podcast also helps you in building trust. Podcasting also must have a memorable logo design that stands out from the crowd. Many podcasters have their own logos. Yours should stand out from them in use of colors, design, styles, and overall concept.
If your small business is struggling with finances, still you can get a great podcasting logo design from crowdsourcing platforms like Designhill. This is a leading graphic design marketplace, where your design contest will have hundreds of talented logo designers working on your logo work as per your design brief. You can shortly get the logo work done at your affordable price.
4. Get In Touch With Influencers
When you start podcasting, one of the advantages you garner for your business is that you come in touch with some influencing personality of your industry. You get them to your studio for taking their interviews. These influencers are the personalities that shape people’s opinion on certain issues. Your business can benefit immensely by meeting these great personalities of your industry. A kind word from them about your products or services will go a long way in building faith about your business. So, podcasting can help you build connections with these influencers.
5. Project Yourself As An Authority
For business owners, especially for startups, it is essential that target audience sees them as an expert on a concerned issue. For example, if you are selling a certain product, talk on it like you are an expert so that people can believe in what you are talking about. You can also invite an expert in your studio and interview him or her over the issue. This builds confidence in people and many of them will buy from you. Podcasting helps in sharing your expertise in your industry. Audio files let you speak in an authoritative voice, which is often lacking in the written word. Customers believe a company that knows its industry. Podcasting can help you establish your company as an authority on what it sells.
6. Easy To Produce
Podcasting can help grow your business fast as there are no technological complexities and huge funds involved. You can even start podcasting from your home or any convenient location. All you need is a computer that records your podcast, a microphone that picks the audio, and a software program to edit audio. These instruments require only a small one time investment. Then, have a content strategy and read content in an authoritative voice for your quick podcasting success. So, even new businesses can market their products or services effectively without any need of huge funds.
7. Builds Brand Awareness
Every marketer knows the importance of brand awareness amongst target customers. When you do podcasting regularly and people become familiar with your company’s brand, you become a household name. Gradually, you can integrate information about your products or services of company with your podcasting efforts. In this way, your podcast becomes a type of advertisement for your company and its business. It ultimately helps in spreading a word regularly about your brand.
However, make sure that you take your podcasting to social media as well for more brand awareness. Social channels like Facebook and Twitter are popular among people. Take your podcasting to these channels by creating your dedicated social media page and posting content regularly on these pages.
8. An Effective Alternative To Video
Many marketers turn to video marketing for reaching to huge number of people. But video marketing may not suit to some business due to funding issues. Moreover, some shooting issues also crop up every now and then. Some business might find that people do not like their videos, in which case, it does more harm to a business than doing good. Technologically also, video making is complicated and requires hiring of expert staff.
On the other hand, podcasting is a simple technique and it does not require huge financial assistance. It can be said that podcasting is a cheap but effective alternative to video. The results that marketers get form podcasting are almost at par with video results for business promotion.
9. Beat Competition Easily
There is a tough competition in your field of business. While you are doing your best to involve all the marketing tricks, podcasting is perhaps the sole marketing tactic that eliminates your competitors by a good margin. This is because your cost of producing podcast episodes is bare minimum as compared to other marketing products such as advertisements. This means that you can go on bringing up your business and highlighting its sound aspects just at a friction of cost. With carefully planned podcasting content, you can easily outperform your competition in your niche market.
To conclude, podcasting is surely an effective medium to reach millions of target audiences. There is no complex technology involved and you can reach to audience without investing huge funds.