New "eatery chains" have disrupted the food and drink industry through exceptional products and visually-appealing branding materials. However, the Hot Dog House, a Chicago-based restaurant, faced multiple challenges like attracting new visitors, improving walk-ins, boosting restaurant delivery orders, and ultimately increasing its ... Continue reading
Infrastructure companies build and deliver basic systems of communication, transportation, water, sewage, electricity, etc. to nations. These systems are operated and completed on a large scale involving high-cost investments. Due to fierce competition in the industry, new entrants struggle to survive and win clients. ... Continue reading
It’s said that for warriors, the weapon is a sword and for businesses, the weapon is a blog post. Blogging is an effective and consistent way to promote a brand by generating awareness about it. You can educate and provide updated information about your ... Continue reading
Far too often we see the initial impact of a disaster or crisis, dwelled upon for too long. The recent outbreak of the novel Covid-19 virus, for example, has been no exception. Most businesses are still reeling and feeling the effects. But with every ... Continue reading
The coronavirus pandemic continues to haunt businesses as people are still hesitant to visit crowded places. With no-one predicting how long the crisis will last, small companies are restructuring their marketing strategies to survive and drive some growth. In this new normal, businesses with ... Continue reading
Today, Instagram is one of the most powerful online platforms to promote products and skills. It’s variant features have made it the finely curated destination for beautiful images, videos and visual content. Such a refined platform has even urged designers and artists to make ... Continue reading
Great companies start when founders work to change the world, not to make a fast buck. When it comes to the cannabis industry, the biggest challenge faced by cannabis entrepreneurs is stigma. The people and society don’t fully accept what you’re doing. Founder ... Continue reading
Small businesses have only limited resources to depend while reaching out to their niche audience. For them, the precise targeting of potential customers on social media is the key to grow businesses. However, small brands need to follow best practices while doing social media marketing ... Continue reading
Personal branding is a promise; a promise of quality, consistency, competency, and reliability. It's not just businesses but also people who require branding of what they do. With so much competition in the market, they need to be seen in a particular light amongst ... Continue reading
Starting a plumbing business is not easy as there are already many new and established companies operating in this field. Your small venture shall have to aggressively market its services. But there are many other crucial aspects that you need to consider when making a ... Continue reading
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