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Since more businesses compete in an ever-evolving digital landscape, they're incorporating AI-powered marketing tools to enhance their marketing strategies to stand out. Companies can automate their marketing activities using AI tools — from personalized email campaigns to predictive analytics, and achieve better results. ... Continue reading

There are tons of possibilities that social media brings in when it comes to reaching to bigger audiences, distributing your content effectively, or creating a following around your brand. It is where you’ll find people who will engage with your content and view your ... Continue reading

Logos have always been an essential part of any brand-building exercise. Besides being an omnipresent visual of a company, a professionally drawn logo helps drive customers in many ways. Considering that, the next evolutionary stage of logos known as animated logos has already become ... Continue reading

Many wise businesses have changed their sales strategies given that their prospective customers have turned virtual due to the ongoing pandemic. It will be fatal to do business the way it used to be done in the pre-COVID phase i.e. face-to-face. ... Continue reading

A misconception about startups is that they take a lot of years to finally get started. If you think so, you should get rid of this self-defeating attitude immediately since it is not true. The fact is that a new business can be launched ... Continue reading

Clients are the ones who need a lot of convincing about work being fruitful for their business. They do not approve of work such as a logo or packaging design, etc. if they have doubts about its ability to engage a target audience. And, for ... Continue reading

Competition is the essence of modern marketing. Businesses have to compete hard to keep the customers and explore new opportunities. Therefore, they keep on building a network of people whom they can turn into loyal customers later. But, reaching out to people and exploring a ... Continue reading

It is believed that designers are creative beings who always float in the colors of their imagination. No wonder, they do. Sometimes even that gets boring for them especially if they are spending hours and hours to achieve their dream goals. It is true, creating ... Continue reading

One of the renowned marketing icons has quoted, “Brands that ignore social media…..will die”! It’s that simple when successful marketers and entrepreneurs define the importance of social media marketing in today’s competitive digital world. Social media is all about engaging people and ... Continue reading