A logo is not just a normal visual design, it is an important asset to market your company and make it a brand. It has the power to make a business successful. If you are planning to create a logo, then you’ve landed on the right page. In this post, we’ve shared a short guide to creating logos by stating all do’s and don’ts of logo design. Have a look!
A logo is the identity of your business that communicates with your potential customers and makes your impression; either good or bad. In other words, as a coin has two faces, logos also have the power to fame or defame a business or company.
Fortunately, when it comes to creating a logo design, we can control the impact of logo design by taking care of a few things that experts suggest. Below are some do’s & don’ts that need to be taken care of.
Here Is The List Of Do’s & Don’ts Of Logo Design For 2023
01. Contrast of The Logo
The logo background and the logo itself must share the contrasting balance. A logo with a similar color background can result in a bad overall look and design. Thus the background and logo color combination must be contrasting like dark and bright colors.
02. Brand Colors
Every brand must have its colors These specific colors must be decided before creating a logo. Using the same specific colors helps to connect with the audience.
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03. Multiple Variations Of Logo
When a logo is designed, make sure of creating several variations. It helps to get better options and finalize the best suitable logo design that matches the company’s product and service types.
04. Idea From The Competitors
It is always better to have some logo ideas from your competitors. The main reason behind it is that the competitors have already implemented it by doing research work. So competitors’ logo design provides some ideas and helps us to design our logo.
01. Do Not Try To Show Too Many Details
A logo is a symbol that represents a brand. And symbols are used to be self-explanatory. The logo should not be overloaded with too many details otherwise it will look like a messy outcome. The overall logo design should be easy to recognize.
02. Do Not Use Too Many Fonts
While creating a logo design, there must be at most 2 fonts used. It will help to convey a focused message to the viewers. Using too many fonts will ruin this thing and people may get confused when they look at your logo. Also, too many fonts may mismatch with other merchandise like mugs, letterheads, t-shirt designs, etc.
03. Do Not Change Logos Too Often
Changing your logo designs too many times may cost you more than you think. Continuously changing logos will not let the customers make a connection with the brand. And it can result in loss of your customer base in the end. So, try to stick with a logo design until it is not necessary.
04. Do Not Use Photos In Logo Design
Logo design is not a photo. So, do not use it in logo designs. Logo designing is a skill and art with a pinch of creativity. The company’s logo must showcase uniqueness and freshness along with relatedness to the company’s products or services. So do not use photos in the logo as it can backfire.
Logo design is a creative use of designing skills having the motive to provide a face to the business or company. Like any other visual identity, this one also has a list of rules that can enhance the output if followed properly and vice versa. So. take care of the points given above and keep designing.