Last updated on September 17th, 2020
SEO is a basic and crucial marketing strategy to increase the visibility of a business on the vast jungle of websites. Already, thousands of business owners are competing hard to rank No.1 on SERPs and grab the attention of potential customers online. Your businesses must always be prepared to adopt the best SEO practices and consistently rank higher on the search results. In this webinar transcript, SEO experts have some useful tips to help you. Have a look!
During these difficult times of the COVID pandemic, businesses are the worst hit. When customers are staying at home, suddenly online has become the buzzword. The new normal for businesses is to find the customers online and sell products or services to them online as well.
Since customers are buying things online, driving traffic to businesses online has become essential to generate revenue. This in turn has brought SEO, or Search Engine Optimization, to the center of all marketing efforts and budges of small to big businesses. But, SEO itself has changed a lot over the last few months. Since offline marketing is almost at standstill during the pandemic, there is extra stress on the optimization professionals. They are under pressure to enhance the visibility and ranking of business websites.
To address the new SEO issues emerging up, Designhill, the leading creative marketplace organized a webinar on 12 Aug 2020 with the optimization experts.
The topic of the webinar was: Amplify Your Business Traffic and Revenue: Seo Strategies and Best Practices. The expert panelists were:
AJ Garrish – Senior entrepreneur having an obsession for SEO, content marketing, and data mining.
Barry Swartz – Specialized in customized online technologies, and CEO at Rusty Brick, a New York-based firm in the online technologies.
Dixon Jones – He has 20 years of experience in search marketing and received the UK lifetime search award for his expertise in the field.
Mark – Writes columns regularly on the search marketing and industry and is an in-demand guest for webinars and
Tom Pick – Senior marketing consultant and an author of the Ultimate Guide to the Content Marketing Software. He is rated amongst the top b2b and social media marketing influencers.
The webinar covered a lot of issues including how to drive search traffic and revenue with the help of best SEO practices and what new SEO strategies to adopt. Amongst other issues discussed included the do’s and don’ts for businesses, ways to improve content visibility for brands, tips for technical SEO, and how to survive and thrive during the pandemic.
Here Is The Video Of The Webinar With The Experts
Here Are The Experts Advice On How To Use SEO Strategies To Amplify Your Business Traffic And Revenue
Designhill: What impact did COVID-19 haven’t had on SEO? Is there any specific impact that COVID has?
Dixon: I think in the first week of lockdown, everyone was panicked, regardless of their industry sector. But, I think SEO has been an issue. Marketing, in general, has been much protected from a lot of the problems. This is because we can do our business at home.
We are incredibly lucky because the world has moved into additional age far sooner than we would have otherwise done. Now everything is getting done online. I feel very sorry for anybody in retail, but we must be well placed to come out fighting.
Designhill: What other impact do you think COVID has on SEO?
AJ: I think SEO as a group, we’ve been socially distancing before it was popular or mandated. For many of us working from home is a mainstay in our industry. People are coming back to the power of SEO on the corporate side. So you see a lot of people cutting budgets for paid media and just advertising in general.
A lot of money is flowing into SEO right now as people view that as a sustainable long term channel. I think I want to do account-based marketing, driving that funnel, a lot of SEO is for next year and next quarter.
Designhill: How the search behavior has changed due to pandemic and how businesses should be adapting to imitate these significant changes with time?
Mark: As an SEO tool provider, we’re looking across thousands of industries, customers all across the globe. I think the biggest thing we’re seeing is definite shifts over time in both search queries but also search intent. There are some major shifts in that and they’re still evolving and changing. They were quite different and quite marked in the first month or two of the lockdowns across the world. Now they are kind of shifting out again.
So, look at what the people in your marketplace are searching for and use tools if you have access to them. That can help show you not only what queries people are making and things that you do. But do people need it delivered in different ways? Are they looking for information in different ways? These are things you have to pay attention to because it is changing out there.
Google’s search features have changed
Berry: People search differently now. The Google search results have changed drastically around that if you ever search COVID, what Google is showing has never been shown before. With that Google has launched a bunch of new features for written search.
Search features have changed drastically, as well. So you have things to ask your questions box, which I think you would see a lot in India previously. But now you’ll see that in the US as well. If Google doesn’t have the most appropriate content for a certain query, it will say take your question here and we will funnel it to publishers to write about that type of content.
So, it’s giving publishers a way of getting more types of questions they can answer and new ways of actually generating the content, which is pretty interesting. Also, a lot of rumors around, is Google crawling differently indexing and ranking? To that Google said they haven’t scaled back to a crawl and scale down at the type of stuff around budgets.
More content opportunities available
I mean, there’s tons of new content opportunities out there for people who could help others on COVID related issues. But in general, people aren’t going to the movies and watching movies at home. So, you have to think about how searcher behavior has changed around this and how it impacts your business. You need to step out of that old fashioned model of looking at your past queries from a year ago and think about how people are changing and adapting to this new world.
Tom: Before COVID, I did quite a bit of work for clients in the event marketing space. Of course, that’s not happening now. So, budgets flowed from the money they haven’t planned for live events. The money now floats into either doing things virtually online or in SEO. It did increase the budgets there.
More searches taking place
People are searching more because there are opportunities like live events, but they’re also looking for different things. I think now 15% of all the queries that Google sees are new and never been seen before. It’s got to be up charts this year because people are just searching for things they’ve never searched before.
If you look back at February, the term new normal, I don’t think even existed in the search and now it’s, it’s one of those things that’s out there. People are looking for information to work from home, but now they’re looking for information around technology for virtual events and those sorts of things.
Designhill: Voice searches are growing exponentially. Is there any specific thing that needs to be done in SEO, and how businesses should prepare for this change?
Mark: There has been some pushback in recent years about the assumption that voice search is growing exponentially. That was based on a report back many years ago, and it may not be the juggernaut that people are predicting it to be. Certainly, it’s become more common with people asking their devices about things. But we’re not quite sure that it has drastically changed the search landscape. This is because even in text searches, people are becoming more acclimated that search engines, especially Google understand them better.
Look for people’s queries
In the old days, you had to model your query to help the search engine understand what you were looking for. People are getting more used to typing in natural language queries. But, I think from an SEO optimization standpoint, a content optimization point, it’s a great opportunity, first of all, to match your metrics to mine. You should mind the queries that are getting people to your site, and looking at the ways you’re having more specific and richer information than ever before. Think of how people are asking, and what their intent is more obvious, in what they’re asking for.
So use that model to build content that addresses the things that people need to know. It is an optimization strategy for everything. You’re doing for all of the search, not just voice.
Dixon: The exponential growth in Voice Search seems to be around very generic things like play this song. But, I think there is some stuff in developing stuff that turns up in rich snippets, particularly into FAQs. Those kinds of things help to answer a question because that’s the only way that a search engine is going to jump from a user query to an actual answer by bypassing your website.
So you’ve got to get your answer into the question or your story into the psyche of the searcher some other way. That includes a schema particularly, but it also involves training to get your brand into authoritative data sources. Getting into data sources is a way forward to get through that.
Designhill: What strategy should they follow to level up their game in SEO?
Tom: There was a quote that used to be kind of popular, but I think was attributed to Bill Gates. I’m not sure if that’s accurate, but the quote was if you want to be Bobby Fischer, don’t play chess, which is right. It’s saying that if you are that smaller company and you’re trying to compete against larger, more well-funded competitors, you can’t do a full-frontal assault. You can’t beat them at their game essentially. So you need to be creative, think differently, try to go around them.
Be Creative and Different
For example, you need a tool like SEMrush, or some others will show you what and what phrases that companies are ranking for. So, you might look at your big competitor and say, they’re number one, number two, for those, I’m not going to get away from them. But hey, they’re on page eight of Google for this phrase, which I can rank for. It’s a good phrase, so you can do things like that.
You can write conversationally, right big companies off, and they’re allowed their web copy or another blog copy even a certain corporate speak. This is because it has to go through so many layers of approval. As a small company, you can write more conversationally and you’ll capture some traffic that way. So, look for ways to, to change the game, I guess when you’re in that situation.
Designhill: How can small companies level up their game in SEO?
Dixon: When going local, if you’re a small local company, then you still can compete pretty well with Google My Business and local results. You should be able to keep competing on a reasonable level playing field. This is because larger organizations can’t cover the ground quite so well, as long as there’s a geographical term within the search query.
Focus on one thing
But, I think apart from that, the trick is to be good at one thing. It doesn’t matter whether you’re big or small, you’ve got to be good at it and more vocal than the next person at it. I think that large companies find it very, very difficult to change direction. That gives smaller organizations, much more ability to maneuver and outmaneuver, particularly in terms of digital marketing and SEO.
You can then get to a story first. So, if you can find trends that are happening, you can jump on that bandwagon quicker. The people that are people that are probably ranking for COVID masks right now are probably not the big brands so much. They’re the people that got out the gates and knocked it out of the park.
Berry: A smaller business player is more agile, they’re able to move faster. And you can’t be great at everything. A big company wants to be great at everything and can be great at almost everything. But, If you think about what you’re personally good at what your brand is representing, then even if it’s a smaller brand, you focus on that niche.
You just excel at that beyond anybody else, then you could be better than the larger players with that. So, just focus on what you’re good at. Make sure it shines on the web.
Be more interesting and unique
Mark: Find a way to be more interesting. There’s a lot of small vendors that I deal with. But they got my attention first by just being more interesting, bringing me content, whether it’s content or ads or whatever came with my stream that grabbed my attention. This might be something different and worth spending a few moments looking at.
A J: A simple tactic that you can do is pick your tools such as SEMrush or Moz. Then, you look at your keyword list. A lot of people know, what is the average page authority of the top five websites that rank for this keyword. And you go down the list. That’s your kind of the Goldilocks method.
So, you’re checking your competitors, and then you remove all your brand and product keywords because you’re unfairly going to rank for them. You remove them. And then you do the same exercise again. You see what my business ranking for today is.
Then what is the average? Page Authority, or insert metric here, has the top five results. Then you create a Goldilocks zone, hot to cold, just right. And what you’re doing is you’ll see many times a business that is in, say, a page authority range where most of the stuff they rank for competitively, let’s say, ranks 30 to 50. But their target keyword list is in the 80s and 90s and has an average domain or page authority. You’re not going to win.
Find the right zone
The idea would be to pick from the list that’s in the range of your current authority and status. Now geolocation, there are new answers that can help, tweak that a little bit. And as a general principle, most people fail when they start because they start with these ambitions for these head terms that they’re never going to get, and then they give up on SEO.
To find that kind of Goldilocks. This is just the right zone from where my business is an act, and you’ll start picking up a lot more wins when you do the content and optimizations, then I’m doing it the other way. So just trying to get a little more tactic that people could start applying without many tools.
Designhill: What are the best ways to do SEO for local businesses, and how it varies with businesses having a global audience?
Get organic reviews
Berry: For a local business, especially with Google, it is about Google My Business. You should get your profile in there, and make sure it’s complete. And then make sure to do whatever you can in terms of the Google Local space. That means you need to get good reviews that are organic, treat your customers well, use any of the additional hours. It would be best if you also used tools and COVID updates and anything you could do to show Google that you are a real, local business.
Show that you’re constantly updating. Google posts are popular with people. You want to go ahead, and you want to go ahead and make sure that your Google local business profile and Google My Business fully updated, and make sure that you’re filling that out.
There’s a great local search form of local SEO experts at local search forums, They pull out tips and new things that are happening all the time. But when it comes to local, you want to be in that local pack, because they are locally driven these days.
Designhill: What SEO practices one can implement right from the beginning to the setup of the business?
Tom: SEO is one of those things that does take time, but out of the gate, you want to make sure first off that you’ve got a very clean site that’s easy to navigate. It should not put up any technical barriers to getting ranked well. Try to get some content out there right away. That should be very focused on your market.
Create unique content first
So, know, what are you uniquely good at? How are you different? Get that sort of content out there. Then, start reaching out to other people, and you’re just restarting the network and get them to, try to get them to start talking about you writing about you tweeting about you, whatever. Hopefully, it’ll link back to you if you’re writing content that’s worthy of attention. It’s one of those things that builds over time, but you should see steady growth if you set a solid foundation.
Mark: That’s pretty good coverage. I think those two things that Tom said are so important. On the technical side, if you’re working with somebody to develop your site, build your site for you. One of the things you want to vet in those people is that they know SEO and the technical side. They build a site or use a vendor that you’re using one of the kinds of mass and build your site type of places that have a good reputation for building it right for SEO purposes.
Take time in building content
Time emphasizes the content. I tell everybody, you can’t start building content too soon. I’ve seen some brilliant, new business owners or operators that began creating content or mapping out ideas for their content before their site was even live. So that day one, when it went up, there was a lot of useful content there.
Dixon: That’s what I did on in-links because we were still building out a product that contained six months of that. So I started, and to be honest, I had a lot to learn about semantic SEO. So it’s looking at life from an entity sort of the point of view. So writing the guide helped me to know gave me content to put on When it started, and I agree, the content writers shouldn’t wait for the technology to get on board
Know who owns the site
A J: If you’re starting a new business, think of the search results page as screen real estate. This is real estate that you can own by paying to advertise or earn with organic. Look at who owns the real estate. So you got a brand new domain. Let’s say it’s a restaurant or something that, well, who owns the various elements of that screen real estate many times is going to be Yelp or YouTube.
So, where you may want to do some of your initial optimizations? The answer is yes on your property, but you may want to be working on the Google My Business, YouTube channels, commenting being in those places, and discussing so that your new brand starts to become inescapable. This is because you’re optimizing where that real estate is, while you bring your page into that discussion because that’s a long term play, you can be doing that day one.
Reviews are an excellent way for local businesses to do that as well. But think of the other platforms that already achieved authority. Also, think of optimizing and getting your messages there to start, then working your way up to being a player.
Designhill: What impact will the mobile-first index have on such businesses, and how will it impact their ranking?
Mark: I would say the most important consideration for a business is that you gave a specific use case where the business has a tool or something. The tool works well on a desktop situation and doesn’t work on your content’s mobile situation. You don’t want people to find the interface for your tool that’s not useful to them for a search standpoint. What’s useful to them is the content that describes what your tool does, how it works, why it’s better than everybody else’s, and why it’s easy to use.
Mobile-first site is essential
It is still essential for a business to have a mobile-friendly site and make sure that their content is mobile friendly indexable by Google from that standpoint. The kind content that people are going to find, get them interested in the tool, and then they’ll move on to use it on the desktop, that’s fine.
Berry: A lot of the people in the SEO community or beyond don’t talk much about mobile-first indexing and design. There are two different factors. There’s the mobile-friendly algorithm that goes ahead and gives you a little bit of a boost if your site is mobile friendly. There’s also mobile-first indexing, and it is a ranking factor. It’s how Google indexes your site.
So those are not the pages or sites that have not those domain names, and that have not migrated over to mobile-first indexing are still being crawled by Googlebot desktop-user agents. Then, how would you see your website on a desktop browser? Now, that’s going to have zero direct impact on a site that has no mobile design.
Google migrating to mobile-first websites
Therefore, it is going to be a mobile browser trying to access that web page. You’re going to have to pinch in to zoom in and stuff that Google’s going to see the same thing you see on the desktop version that you see on what you would see on the mobile version. But there’s no mobile version.
When Google started migrating over websites to the mobile-first indexing, desktop sites were the first ones that migrated. This is because there’s no issue with looking at a mobile version on that site and a desktop version of the site and say, these two sites are not the same.
Sometimes, the issue Google has now is that the mobile version is not the same as the desktop version of the same URL. Google is like which one should we read? Which we trust? Are we missing structured data from this version? Are we missing time and title tags different on missing images or content? But when it’s a desktop-only version, you don’t have to worry about that because it is the same. It’s one page, there’s no two, there’s only one.
Also, because of that, people kind of slip upon with that. At the same time, you don’t want to be forced into the mobile-first indexing that Google is setting in March of 2021. They’re going to be pushing their everybody over to mobile-first indexing. If you aren’t ready for that, there must be an issue.
Lack of mobile-first site will change rankings
If you haven’t been moved over yet, there must be some issue with either content that’s not matching, title tags, or structured data. You probably will see some ranking changes if you do not get your site ready for mobile-first indexing. I assume most people are watching this, their sites are ready for mobile-first indexing and have already been moved over. But if you have sites that haven’t been moved over, you probably want to go ahead and investigate why and make sure you’re ready for that.
Content will still be the key
Tom: I agree the key is content. Your blog is still going to rank even if your tool isn’t usable on mobile. If you’re trying to promote a desktop-only tool, you probably don’t want to rely solely on SEO. You want to have other tactics and take advantage of the dating sites because of Capterra’s easy route. With that software advice, those sites get your brand and reviews out there. Those things will be mobile way discoverable so people can still learn about your tool, even if it’s not something they can directly use on a mobile device.
Designhill: What strategies should they adopt?
First, be market fit
A J: The industry in the business itself is tough. It is not where businesses mess up. I think this may be something we get to later is they confuse SEO tactics with a business strategy. No SEO tactic is going to overcome a strategy that is not a market fit and doesn’t match the intent of the moment. So, that’s the big giant caveat that I would say there. If you’re focusing on SEO as your way out of the problem, you’re probably not going to do it.
You need to think differently. I’ll give you an example. I worked with a company, a startup in San Francisco called Zero Cater. They would do food service delivery for startups all over San Francisco, New York. Instead of sitting your employees to the cafeteria, they would go to cool hipster food trucks and bring the cool food into your office. It was an HR cool thing. Well, what do you do now? No one is in the office.
Have a specific use case
They got hit hard. Well, a lot of those people who worked at Zero Cater are pivoting into different industries now, but it’s the same. It’s a different kind of pivot where they’re still targeting the same hospitality and industry or HR industry. But they’re looking at more virtual happiness that they can achieve before they were doing with food. Food is a great way to make people happy but there are other things that you can start to look at.
So without a specific use case, if they had just sat there and tried to SEO their way out of the problem, it wouldn’t work. They had to pivot a bit here and change in certain industries is just going to have to pivot. And until they do, SEO won’t help.
Mark: SEO is nothing without an effective business strategy that is relevant to the moment, time, and the marketplace that you’re in. Then your SEO grows out of that. The other thing you can be doing aside from pivoting your business is where we’re seeing some successes now.
Plan for the future
Some of those verticals are also being future-oriented, thinking about, where’s our market next year? Where is our market going to be as we begin to come out of this? How is it going to change? How is it going to be different? How’s it going to be different from the way it was before? What’s going to be the new normal for your industry and you’re vertical? What kind of resources, content, and campaigns should you be building now, that will get you in place for that business?
As that time begins to come forward. That’s a huge challenge. It’s not easy to do. But I think it’s the other leg of what you’ve got to be looking at, and where you can pivot.
Dixon: This is also a time of opportunity because there’s so much changed so much flux. If you can think about the new normal before the other people and bear in mind the big guys are slower to react often. Although they have been pretty nimble in this I have to say, then you can jump ahead, but the point of that age is spot on. You have to have a business strategy that’s going to work. Seo follows the beats of strategy, as does any other kind of box, you can go to a coop basis, pack your bags and go home.
Berrey: SEOs also are very good at adapting to handling change. So, if you are in a business that needs a new direction or is being impacted by this. You should maybe talk to your SEOs, to find opportunities. They can figure out of the box solutions and be creative. Look at some keywords that internal searches that maybe your customers are searching for. that they weren’t searching for, six months ago, and maybe those are opportunities that you can leverage to improve your business. So, for instance, when sewing for flights to whatever, you are missing out.
A J: So, if no one is going on a roundtrip to Glasgow, it does not matter. Think about the outcome of your customers trying to achieve. If they’re trying to achieve an outcome, your product or your service should have been helping them, aiding them to complete that outcome or an important step in achieving the outcome. So, think about it this way, if all of a sudden, your customers can’t fly, there was an outcome they were trying to achieve. They would need to go to London. They can’t and so they have the same problem you have.
So you think why were they going to London? What were they trying to achieve? Okay, how could I still help them achieve the outcome, and once you understand the outcome, the reason why they were going to London you start to think very differently. Let’s say in a world where Zoom wasn’t, they were going to London to sign a business deal well, I’ll do a contract signature. These things already obviously exist. But the point being, if you think about the outcome that they were trying to achieve, they also are still trying to achieve it and they can’t. So that’s the pivot sometimes is just a shift. But you got to think that way first, then optimize second.
Designhill: How to do SEO for a site that uses iframes in most of the webpage area, as it is the easiest part to crawl and can cause problems for search engines?
Avoid using iframes
Tom: Well, the best thing is, don’t use iframes. They’re not only unfriendly for search, but they’re also terrible for performance. So it’s a double, sort of anti SEO whammy. It’s okay to use them selectively for certain things like embedding a video or a button or some functions that have content surrounding it that’s not inside the iframes you can still use to optimize it. But try to look for alternatives.
There are things you can do with html5 and some other things that are a little bit beyond my knowledge, and technically, perhaps somebody else is going to dress those better. Still, I know that there are alternatives to iframes that are often a much better approach from an SEO standpoint.
Berry: Google can index and find content in iframes that used to be an SEO. Play hide stuff and certain elements that Google can index. Assume Google can index everything. Be careful, don’t use it as a strategy to hide your content. If it’s significant content, you probably don’t want to put an iframe but assume Google index. The question would have probably been better if you say what should we use to make sure Google cannot index our content? A reason for that is Google finds ways into everything these days.
Designhill: Why are you using an iframe?
Speed up your pages
Dixon: I did some stuff on my homepage, where I had YouTube videos embedded, and the embed was effectively iframes. When you go and have a look at how to do it quickly. But some things were converted into a div and dramatically managed to speed up my homepage. So I went to one of those speed test sites and found that my homepage loaded up much faster and got the job well. So, I think you can speed up from an iframe, certainly anyway.
Designhill: Does ranking a website globally is impossible and how do we check the global rank of a site?
A J: You will be using any of the major out of the box tools such as Moz, Hrefs, SEMrush, etc. All of those can do what you’re telling. If you can have the budget, I would go with that approach. That is important because it is not just countries, but it may be regional inside the United States. I want to see where I rank in Austin, Texas, for a lot of businesses. That’s all they care about.
Use hreflang tags
That’s very different from your board member in Houston trying to Google you. So using the software would be the answer for internationalization. I would say you’re going to have to brush up on hreflang tags and implement those. You’re going to hate doing it.
Think of VPN solutions
Dixon: I saw the question a little differently. In that, I assumed it was somebody on the browser trying to see the results of a search. So I use a VPN to do this. So I currently use a thing called tunnel VPN. I use a strong VPN. There are loads of VPN solutions out there. That will effectively mean that your IP is coming from a country and can change the country.
So, you can see what you see from that country. It’s not always ideal because Google seems to have plenty of other ways of tracking. Another quick and dirty way is using Start Page comm searching from there, which depersonalizes everything and just generally gives you a US kind of generic result. I think both those approaches should be in an SEOs armory.
Also, a search console is a free tool. You can filter by country to see what your average rankings are across keywords.
Designhill: Can you share some actionable tips on how to scale up high-impact link building programs while lowering the risk of getting penalized?
Mark: Link building is not anything I’ve ever really invested my time in. I can give some very generic answers, but I think some of these guys are probably more involved in it. Somebody that actively does that.
Do not manipulate link building
Dixon: The first thing is how do I scale up link building. The second is how to do it without increasing risk. The two are almost exclusively going in the opposite direction. The more you’re trying to manipulate link building, the more you’re increasing your risk.
You can’t necessarily do that. The truth of the matter is that I think that most, most well-known SEOs will say, concentrate on building up your brand, because your brand will bring in the links. So your stories back up your brand, your brand, backs up the credibility of the story, and then people will link to that story because of the brand that is behind it. I think it does come back to building a brand because, ultimately, when your brand is good enough. You get a Wikipedia entry, and then you don’t need to worry about links anymore.
Mark: I think that’s the area of building content that attracts links. And there are certain kinds of content that you can do. If you have the resources, then do original research that nobody’s done before, that attracts people’s attention can be very powerful. When I was back at the Stone Temple agency, we did a lot of that.
We are very successful both for ourselves and with clients in creating the kind of content that gets picked up by people that they want to share, and that other sites will link to because it becomes the reference point for that question.
Dixon: I did some research on stone temples work on because they did some analysis on links with ourselves and not with majestic and buzz sumo. I was using buzz sumo buzz sumo in us, and majestic did some analysis of the difference between stuff against social shares, and the stuff gets linked with original content.
Original research gets attraction because people want to cite the source. Another thing that works very, very well is dynamic stuff. So, take, for example, spark Toro has, tweets of the day kind of thing. People link to that because it’s different every day or, Barry has SEO roundtables, today’s hot topics, and stuff. The thing is that changes every day, so you can’t just steal it and put it as evergreen on your content. Somebody’s got to be researching that every day.
So dynamic content, whether it’s automatically generated or human-curated, makes people want to link to the source rather than copy it for themselves.
Tom: If you want links, create content that people want to link to or that linked word. Then, you should do your research, those kinds of things original, unique, high-value kinds of content, get it out there using social media and influencers, and start building links that way I use influencer marketing. It’s not necessarily high volume, but it’s high quality, which I think means more in the long run.
You can use some tools to automate the front end of that, finding the influencers or tools. Blustering will help you find the people to reach out. I advise you to avoid using automation on the outreach part because influencers can spot that in a second, and it can backfire on you. So the research has to, or the outreach has to be authentic, but the research part can be automated.
A J: This is an area where I think that everything that’s being said here is correct as an industry. But it is just not what the audience wants to hear so much. So you go to the conference and someone smart, gets up and says, build a brand, and you are in the audience, know what you’re doing, You say that is great that you. guys are doing SEO for Coca Cola or somebody. You could do that and get away with it. I’m starting here from scratch, got a team of one, I need some tactics.
Here’s the rough rule of thumb. Stop thinking about link building, and start thinking about link earning. Also, stop thinking about scale, and start thinking about earning something difficult to achieve. That would stop building a moat between you and your competitors.
Suppose I can go around. Now into my Twitter account, update my backlink I, that was a backlink I built, guess what? It took me three seconds, it’s going to be worth three seconds of effort, which is nothing, right? So if you get a degree from Harvard, that cost a lot of time and money and effort, it’s worth a lot.
If I buy a degree that says he is the captain in the internet’s universe, probably not worth that much. So the point being is thinking about the effort in which it took. So when you say I want a tactic, think about what would be hard to get a link from and put a lot of effort into getting that link, getting on that podcast, getting on that getting interviewed by that reporter.
Do those tactics, and you’ll succeed, and you’ll be harder to follow. If you can go back in the day, people will be, Oh, I just built you, 75 links from directories. That tactic is worth the effort. If you can get it on Fiverr, it’s probably worth less than that. I know that’s a little soapbox II. But that’s the point. That’s the bridge between these two points.
Designhill: What are the secrets of doing SEO?
Berry: nobody’s going to give you more SEO secrets anymore. It used to be, if you’re part of this black hat community, there might be some way of going behind the scenes and getting some links from I made a joke in the chat about the digital point Co-Op network. It was an underground network. You got some links, it was free, and you could rank for any keyword you want.
Then Google killed it. It doesn’t matter whatever trick you learn whatever backdoor method you come up with today, not that there are many, and if any, Google will squash it in the next update or manually penalize you. It’s not worth looking for tricks. But he said it has to be earned. He said you can just whenever you want, whatever is easy and quick. It’s not going to end up working for you in the long term. Even today, it probably won’t even work for you in the short-term.
Designhill: What are the best practices for implementing SEO for any business?
Mark: The era of quick tricks is gone. Now, you should think in terms of the effort invested in something and the return you will get. You can invest so much effort in so-called blackhat techniques and things like this. They’re going to take you a lot of time, and a lot of conniving and a lot of worrying about things to build that will not get you the return worth the time invested.
Work Hard and Learn Tools
So my advice is to do the hard work. Dig in, learn the tools, learn the basic technical things you need to know about your site. You should pay attention to people Barry and AJ and the other people on this, this call, follow them on Twitter. To build for future SEO, the biggest piece I’ve given is that SEO is a long term investment. It can pay off hugely, but you gotta build it. You just got to do the hard work. That’s the one thing I’ll say.
Tom: What something people often overlook and what you’re after is a business result. It’s not just about getting people to your page. So you’ve got and Google will often fall in love with a page. And it’ll rank at, near the top for years.
Update your CTA
If you’ve been fortunate enough to have a page in your site, make sure you are continually updating the call-to-action with something fresh. Don’t have a five-year-old white paper, that’s your call-to-action on that page. Keep that fresh because you’re going to get the traffic. So think about the next step, which is what do you want those people to do once they hit your site?
These are the essential tips that the panelists had to offer to the audience interested to enhance the visibility and ranking, traffic, and revenue online. You should pay the utmost attention to these suggestions to tackle the SEO issues during the present crisis.
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Businesses are struggling during the pandemic to generate revenue. But the experts say that the right SEO techniques and marketing strategies, businesses can help drive traffic and revenue. They need to adapt to the new crisis circumstances and make essential changes in their conventional optimization and marketing strategies.