Last updated on October 11th, 2018
Label design has significance for every business whether you sell beauty products, apparels,accessories, wines, food products or any any kind of goods etc. The main purpose of label design is to give relevant information about the product and present it in an attractive way. Moreover, label design of a product influences the decision of buyers to a great extent and also conveys your brand message.
A leading wine supplier decided to launch their own wine label by the name of Capriano del Colle Wine from the province of Brescia. The supplier owns a couple of vineyards in Italy. It has been traditionally supplying grapes to various Winemakers in Italy. Now they too thought of starting their own wine label. But the first thing they needed was a label design.
Like all wise business people, the supplier also knew how important a bottle label design is to a business. The supplier understood that without a memorable packaging label, it would be hard to make a first impression on the target customers. The supplier knew that only a unique logo design concept will make a memorable label.
Here Is Attractive Wine Bottle Label Design
To Launch Design Contest
The company might have thought of hiring a graphic designer. But the problem of relying on one designer is that you get very limited design ideas to choose from. Mostly, a designer offers two to three design concept options. This restricts a client’s choice.
Generally, when businesses want to explore many design concepts, they opt for crowdsourcing their design work. Capriano Del Colle Wine did the same. The company thought it fit to crowdsource its logo design work to Designhill, which is a leading graphic design platform.
Designhill is home to hundreds of talented and experienced graphic designers. These designers carry expertise in different fields of graphic design such as logo design, business card design, mobile apps design, website designs, and many others.
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The Design Brief
The wine supplier launched a label design contest along with a design brief on Designhill. In the design brief, the client specifically mentioned about how the packaging label should look like. The client surely had a picture of the label in mind but was pretty convinced also of its brand message.
So, in the design brief, the client wrote that the logo should have an earthy and vintage look. This was because the wine is processed from the grapes. The client wanted to give this impression of the wine being genuine, pure, and unique in natural taste. The designers were given the creative liberty to come out with any concept they liked.
After launching the label design contest, the Designhill graphic designers started responding immediately. Most of the designers were the ones who had experience in label designing. The contest was enthusiastically welcomed by designers. The client received around 33 design entries of which eight were from expert label designers.
It was not easy for the client to pick one design from many attractive options. But the client finally settled for the label design submitted by Lavrilhood. After the client approved this design and the designer winner of the contest, Designhill awarded the cash prize of $559 to the winner designer Lavrilhood.
The client, Capriano del Colle Wine, was happy with the classic but at the same time modern wine label design that they procured. Lavrilhood’s classy wine bottle label design will now appear on the bottle of Capriano del Colle Wine and will set all heart’s throbbing.
About The Design
First let us discuss the color used in the design. The designer chose a dark brown color because it resembled with the color of grape juice. So, customers can quickly connect with the wine packaging label. They get the message that the wine is made of grapes.
There is only one main color used by the designer. This color scheme is important to keep the design simple and to avoid any complexities for the viewers. Also, notice that cap of the bottle has red so that customers can see the bottle instantly from a long distance. This results in the customers making an early decision of buying the product. Remember that colors bring desired impact in a design.
When it comes to the use of typeface as a crucial design element, the designer adopted a strict professional approach. There is a combination of straight typeface and classical style of lettering. The company name is in classical letters. This is because the client perhaps wanted to give the impression that the company knows its wine processing well. Classic style of lettering also is a way to evoke confidence of customers in a business. This type of lettering can be found in many global business logo designs.
There is also another classical element incorporated in the label design. This element is of pyramids. The structure of pyramids is right at the top on the bottle cap. Then the same design is repeated on the main packaging level. The pyramid elements are also in small reversed pyramids to balance the elements.
So, the designer Lavrilhood made sure that his design met client’s expectations. The client later said that the design exceeded the expectations. The client was delighted to receive the label design at an attractive price and within a short span of time.
Like the client, you can also get your graphic design work done in a short period with Designhill. This platform makes it easier for business owners to get a design in a short notice. All they need to do is to launch their design contest. Designhill deals in several graphic design services. These services are mainly categorized as designs for brand identity, social media, business and advertising, website and app, illustration and art, and product design. All of your graphic design needs fall within these categories.
The crowdsourcing platform has thousands of graphic designers from across the world. These designers come from a variety of cultural backgrounds, bringing different design ideas with them. They also carry different designing skills.
You avail many unique features also. For example, you can invite a talented designer of your choice to work on your project specifically. You can also promote your design contest on social media using the platform. There are in fact dozens of new features that facilitate in getting a creative graphic design item.
Moreover, if you do not like the submitted design entries, your investment in the design is still safe and secure. Designhill has the policy of refunding all the amount. You have 100% Money Back Guarantee from this marketplace.
The label design of wine bottle described here is a memorable design. The client wanted a label design for its new wine making business and got it as per the design brief by crowdsourcing it.