Henny Kel

There are many established and new cosmetic brands in any given market. A new entrepreneur has to deal with a lot of competition to survive and then to move ahead in the tough market conditions. Your small cosmetic brand needs a clever business promotion plan ... Continue reading

Legendary graphic designer Paul Rand once remarked that ‘design can be art, Design can be aesthetics, Design is so simple, that’s why it is so complicated.’ He meant to say that simplicity in a design is desirable but it is harder to achieve. Taking ... Continue reading

If you are looking to start your photography business, be prepared to equip your studio with certain things such as high-quality cameras and other accessories. But there are, in fact, many more things that require your attention. Without having a list of such essential ... Continue reading

Home care and service business for seniors and elderly are booming. If you are a home care business owner, then you need to market your business to the right people at the right time. Often your services will be paid for by family members while ... Continue reading

Yoga is a booming business and not just an ancient practice. People from across the globe have shown their interest in the yoga asanas to get relief from stress and to have a balanced physical and mental health. Like thousands of small and big yoga ... Continue reading

Your startup website and all of its pages must be ranked high on search result pages so that your target audiences can easily locate and connect with your business. And if you thought it would cost you an arm and a leg to make your ... Continue reading

Whether or not to charge a down-payment from clients before starting a project has always remained a debatable topic in the freelance graphic designer community. After all, you’re signing the terms and conditions stipulated by your client, which means you’re bound to ... Continue reading

While business owners agree to the growing importance of content marketing, only few of them are aware of the fact that globalization of content is equally crucial for success of their businesses. You need to design and market your content for the global audience, in ... Continue reading

Reputations build brands. This is the reason why it is important to ensure that your target audience forms a positive perception about your startup. So, if your audiences believe that your products or services are synonymous with great quality, they can make instant buying decision ... Continue reading

While a few years ago having a Facebook page for your business may have been considered cutting edge, in today's competitive marketplace, you need to have multiple active social media accounts. It's how many of your customers will engage with you, in addition ... Continue reading