Can't find the perfect font for your logo?
Get hundreds of logo designs in under 5 minutes by completing 5 easy steps
  • 1 Choose some designs that you like
  • 2 Choose your colors
  • 3 Add your company name
  • 4 Pick some icons
  • 5 Download your logo

Give it a try:

Basics To Consider For Small Business Logo Design

by Roy Millar Tweet - in Logo Design


Last updated on January 6th, 2020

If a company has to survive and then to create a sound customer base, it must have an impressive quality logo. A logo works in many ways for advancing the interests of a business. It sends a message to the customers that the products and services offered by the company are of high quality standards. But such faith can be generated only when a small business company’s logo design has all the elements to convey the message.

For business logo design, your target market, use of your logo and image projected to the customers are main considerations before a designer.

All these three factors combine together to form an impressive small business logo design that is capable of turning the viewers into potential buyers in the long term.

A logo designer must do some research to know more about the client’s target market where the products or services are to be sold. This helps in creating a logo for the customers as per their age, income level, location, race and many other factors.

How do you want to use your logo? Make sure that you have a logo that can be used on smaller objects such as pen if you wish to market your products through publicizing your business in such manner. For smaller objects, you need a very simple logo that can be easily printed and the fonts are easier to read. Similarly, the logo should be easily printable on stationery such as envelops.

Remember that your small business logo design must take into account the competition from hundreds of other similar businesses. So, the designer should study your competitors’ logos and try to create a logo with unique concept in order to create a better logo that stands out from your competition.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Your small business logo design is also a way to show what your business is all about. So, attributes such as aggressiveness, loyalty, ambition, maturity, hard working, proudness, strength etc. are your company’s message to the customers. A logo design’s elements should represent few of these attributes.

These are the basics that your business logo design should follow to create an identity for your business.

create your business logo

Roy Miller is a visual artist and spends most of his time conceptualizing off-the-rack designs at popular crowdsourcing company, Designhill. In addition, he's a social media enthusiast,online market analyst and blogger. When not writing, he loves spending his time playing video games and watching sci-fi movies! Twitter

Say thanks or boo to roymiller



Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions