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8 Best Email Templates For Small Businesses

by Trevor Tweet - in Template Design

8 Best Email Templates for Small Businesses

Last updated on April 19th, 2024

Email marketing is a powerful tool for building relationships with prospects and customers. But when it comes to starting out, it can be tricky to know where to start or how to approach your messaging and find the right copy for your campaigns. This article will illustrate some powerful email templates that you can use to create your own email signature to boost CTR (click-through rates) and build a lasting relationship with the email recipients.

Whether you want to learn the basics of email copywriting, save resources for email campaigns, or better understand how to optimize your workflows and deliverables, we’ve got your back with template designs that help you jumpstart your email marketing efforts.

If you are looking to get started on an email marketing campaign that can help you increase conversions and engagement, we have the templates you need.

In this article, we share 8 high-converting templates that are sure to increase your click-through rates (CTR) and forge a strong relationship with your audience.

Supercharge Your Email Campaigns With Templates

Since there is no one-size-fits-all email template, here are some common email categories that you can refer to:

01. Welcome Emails

A welcome email is sent to a user after signing up for a service. They are a great way to introduce yourself to a new subscriber. Welcome emails may contain promotional content, tips on how to use the service, special offers, and more. Ideally, you should send these emails within 24 hours after users subscribe to your newsletters.

Since this will be the first in a chain of onboarding emails, the subject line should be catchy, so people will want to open it.


Subject line: Welcome to [brand name]! 👋🏽

Hey [customer name],
Welcome to [business name]. We are so happy to have you here!
We hope you love our [product/ service] as much as the rest of our customers.
To help you get started, here is a link to our welcome video, which guides you through our powerful features in a simple manner.
For more helpful guides, check out [link to blog/ resources page].
Until next time!
[Business name and contact details]

02. Thank You Emails

While a Welcome Email allows you to introduce yourself and your products/services to the audience, a Thank You email is an important communication you send after a user buys or subscribes to your product/service.

They are a simple way to show appreciation to a customer and can increase the likelihood of them returning to your business. These emails can differ from one sent to a one-time customer and one sent to a repeating customer.


Subject line: Thank you for choosing [business name] 🙏🏻

Hello [customer name],
Thank you for purchasing our latest [product/ service] and joining our community of 3,500+ satisfied customers.
We would like to share a special discount coupon as a thank-you gift.
[Button with coupon code]
Our relationship manager will be reaching out to you shortly. In the meantime, if you have any questions, you may reply to this email or reach us at [email/ phone number].
Thank you for choosing [business name]!
Have a great day ✨
[Business name and contact details]

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03. New Product Launch Emails

When you launch a new product, you need to promote it. Sending out an email can help round up customers interested in your business and keep them up to date with what’s new. Your audience may feel more inclined to purchase an item if they know about it beforehand since the emails add a touch of exclusivity. It is a great way to drive your business forward, gain traffic and boost sales.


Subject line: It is finally here! 🥳

Hi [customer name]
Greetings for the day!
We have some exciting news for you 🎉
Our newest product — [product name], is launching today.
With [product name], you can [summarize key features].
To know more about how it can help you, click here [link]
What’s more? We are also running a limited-time discount for our first 100 buyers.
Still hesitant? Look at what our other customers have to say.
[Button for testimonials]
If you have any further queries about our latest product, reach out to us at [web page/ email address].
Thank you,
[Business name and contact details]

04. Promotional Emails

Promotional emails are emails used to promote a business, service, or product such as custom clothing, accessories, etc. They are often used to offer discounts or special offers. You can use them to advertise almost any brand-related asset, such as new launches or features. Businesses use these emails for advertising and informing their customers about current events, changes, and upcoming sales.


Subject line: A special gift awaits you, [name]! 🎁

Hey [customer name],
To put an end to your woes, we have a special discount offer for you!
For the next 48 hours, we are running a site-wide 20% discount.
This is a token of our appreciation for our VIP customers only and their continued business.
So, get shopping right now!
Use code [code details] at checkout to get 20% off your next purchase.
Thank you for shopping with us.
Until next time!
[Business name and contact details]

05. Customer Feedback Emails

A customer feedback email is an email a business sends to a customer after completing a purchase. Companies send customer feedback emails in order to find out what their customers think about the product they have purchased.

This helps the business fix any issues that may arise if they get negative feedback. You can also send a customer feedback email if the customer has questions or if they would like to comment on their experience.

You may send them within two days of the customer purchasing the product. Customer feedback emails are important because they give you an immediately effective way of hearing directly from your customers.


Subject line: Your feedback means the world to us, [customer name]!

Dear [customer name],
Thank you for purchasing our [product/ service name].
We wanted to pop in quickly to check your experience with [product/ service name].
Your valued feedback helps us improve our services and provide nothing but the best to you and our community.
We would love it if you could answer our [number] question survey!
[Button with link to survey]
Thank you for giving us your valuable time and repeated business.
See you soon!
[Business name and contact details]

06. Content Distribution Emails

Content distribution emails are a great way to engage your audience. By sending out valuable information that interests your audience, you keep them in the loop about your latest work, such as educational articles or handy e-books.

They are a great way to showcase your expertise in your industry, position yourself as an authority and generate leads. If you want to be the go-to brand for your audience, you need to send out valuable content distribution emails frequently.


Subject line: FREE [resource name] just for you! 👀

Hello [subscriber name],
[Topic of your free resource] is getting more challenging by the day.
In fact, [relevant statistics to convince them further].
Some members of our community have even discussed their struggles [list of two or three problems] with us.
If you are looking for resources that tackle this problem, check out our free guide on [topic of the free resource]. [linked to the resource landing page]
Our latest guide covers the following:
[Solution to the most crucial pain point]
[Next interesting subheading]
[Another exciting subheading]
With helpful tips listed in the guide, you can achieve [expected outcomes].
Download our free guide today!
[Button with link to the free resource]
See you soon,
[Business name and contact details]

07. Follow-Up Emails

A follow-up email is a message you send to a prospect, customer, or client after sending them one, usually a few days after the first email. For prospects, you email them after they express interest in the business but take no action. The purpose of a follow-up email is to remind your prospect that they are interested in a specific product or service.

When it comes to existing customers, the follow-up email could be regarding their recent purchase, such as providing order tracking updates. Follow-up emails are essential for keeping your business in front of prospects and potential clients and building rapport.

Template: Sales Follow-Up

Subject line: Let’s discuss your future needs, [prospect name]!
Hi [prospect name],
I am glad we got a chance to discuss a potential collaboration earlier on [date]. Understanding your company’s values and long-term goals allowed our team to know where you are coming from.
Well, we have a great offer to tackle your daily challenges from the grass-root level. Our team believes we can bring about positive changes to your business, such as [list of impactful solutions].
As discussed earlier, I am attaching a detailed list of [product/ services] we offer information and a link to our resource hub [link to landing page].
You can also check out some of our recent case studies [link to landing page] to see the results we have achieved in the past.
If you have any further questions, I would be happy to get on a call and address them. Also, if you would like to book a demo with us, here is the link [link to landing page or calendar].
I am looking forward to hearing from you!
Best regards,
[Your name and contact details]

Template: Customer Follow-Up

Subject line: Your order is on its way! 🛍️

Hey [customer name],
Thank you for shopping with us!
Your order number [write order number] has been dispatched and will reach you soon!
To track your package, click on the button below.
[Button with link to order tracking]
In case of exchanges of returns, please visit the ‘My Orders’ page on your [brand name] app.
We hope you shop again with us soon!
Your favorite,
[Business name]

08. Event Invitation Emails

Event invitation emails are a great marketing tool to make more people aware of what you do and what you have to offer. They’re most commonly used as a way to promote business events and product launches. However, they can also be used to get people to commit, so they’re sure to attend.

You can use these emails to let people know what they can expect at the event and give them an idea of how many tickets are left. All this information will help encourage them to go to the event, especially if they are interested in learning more about the topic.


Subject line: Join us for [event name] 🗓️

Hey [subscriber name],
Christmas came early this year!
Our company, [company name], is hosting our popular event — [event name].
You will get to [list of event highlights] in this online event.
As a valued community member, we would love to see you in attendance.
If you would like to join us for [event name] on [date of event] at [time of event], please share your RSVP below.
[Button with link to event RSVP]
PS: We’re doing a community Q&A at the end of the session, so come prepared with all your queries!
We look forward to having you join us!
Best regards,
Team [business name]
[Contact details]

But whichever email template your small business uses, ensure to send personalized emails. The recipients should feel that your business has personally addressed an email to them. Give them the impression that you keep an individual recipient in mind while sending the message.

To make the task of personalizing business emails, you can integrate Mail Merge from Google with your email campaign. This software from Google is trusted to personalize messages for each recipient by name, add contacts in a Google sheet, click on add-ons, create your email template, preview emails, and track them in real-time.

Worried about your email signature?

Now that you have an idea of your subject lines and email copy, you need to focus on your email signature.

The easiest way to get a grip on it is by using an email signature generator. You can start with a beginner-level signature generator that is intuitive and has email signature add-ons and attractive templates.

With an email signature generator, all you need to do is enter the relevant information and then embed it in your email account after the tools generate visually appealing templates for you to choose from.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Summing It Up

Having a solid email marketing strategy is essential to the success of any small business. You want to be sure you are not just sending emails at random but also sending ones that will be effective. The templates shared above are a good starting point for your email campaigns but remember to add your brand voice as you progress to be distinguishable.

Additionally, You Can Also Refer To These Reliable Tips To Get The Ball Rolling:

  • Draft a compelling and personalized subject line
  • Address the crux of the issue immediately
  • Use intelligent tools to proofread and edit your copy
  • Create engaging visual elements that are in line with your brand.

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a.k.a Trevor

Trevor is a managing partner of SendX, a powerful email marketing software for sending campaigns, building your list, and automating your marketing. SendX is a product of SendWorks, a software suite with tools that help send emails that hit the inbox.



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