Last updated on April 30th, 2020
A product becomes saleable in markets amongst its target buyers if they find it attractive in so many ways. The product must, of course, be useful for customers, which is the first condition to increase sales. But buyers have many other options in the same product categories. So, they will naturally think of buying the one that looks great. This is where label designers come in the picture.
Label designers are the professionals responsible for creating impressive and unique designs of labels. Every product comes with a label where buyers get a lot of details. This information includes crucial details about the content inside a bottle, pouch, or any other form of packaging. The date of manufacturing, expiry date, ingredients in making the product, name, and address of the manufacturing company, etc are important details on product labels.
However, a label is not just to deliver the product details to the buyers. More than that, an impressive label design can help you draw the attention of buyers amid dozens of similar products in a shop. This means that colors, images, typefaces, label size, etc. design elements of a label can help sell a product.
This leaves us with the fact that label designers are crucial to making a product look special for consumers.
Useful Tips To Create The Best Label Design
When creating a label that stands out, you need to consider some basics which many designers ignore damaging a client’s brand image. So, keep these basics in mind.
i. Keep The Design Simple
The very first thing to keep in mind is the simplicity of the label design. By simplicity, we mean that the buyers should be able to get a brand message by just looking at the label. So, the elements such as colors, typefaces, shape, etc should be used in a simple way involving only a few of the elements.
ii. Use Brand Colors
Make sure that you know which colors are associated with your client’s brand. That is essential to know for maintaining brand consistency. The client’s website, business cards, and other visuals have those colors. You can borrow the colors from there. But arrange the colors in your own way to give the label a different and unique look.
iii. Pick The Right Font
Fonts add personality to the label. The label designers should think of using unique fonts, and if possible, use fonts that have not been used frequently before. The choice of fonts will depend on the type of personality a brand has. Avoid using too many fonts as that will send confusing signals to the viewers.
iv. Go For An Unusual Shape
The shape is also a crucial element of the product label design. The label designers should try to come up with an unusual shape to stand out. Such a shape will highlight the bottle to catch the customers’ attention. So, instead of following standard circle or rectangular shape, experiment with some other shapes.
v. Give Content Details
Make sure that details of ingredients and other information are clearly visible to the customers. They look for the information to make a wise buying decision. If the details are obscure, they may not think of buying the product due to confusion. So, design a label that mentions the details clearly.
These are the key basics a business owner should ensure in the labels. It is important to mention all of your design needs in your brief for the designers. Tell the designer clearly about what your brand stands for and how do you want to project it amid your target audience. If you have any particular choice of colors, typefaces, images, etc, then include that specifically in the brief. This helps in creating a label as per your specification and brand requirements.
When working one-to-one with freelance label designers, have patience as they come out with questions regarding your brand. It is a better approach to interact with the designers and give them feedback on what you think of the work done so far.
Here Are Some Label Designers That Clients Can Think Of Hiring For Their One-To-One Projects To Create Labels That Stand Out
01. Elena Dumitru
Elena Dumitru is a freelance graphic designer from Romania who creates a wide range of designs, including labels. She has won 44 design contests so far on Designhill, which shows her experience and set of skills.
Avitn is another dependable designer whom you can hire for her experience. She has 27 winning contests to her name, which speaks a lot about her design skills. Her design portfolio showcases her great reach in the choice of colors, typefaces, and other elements.
03. Vladislav Popov
Vladislav Popov is a Russian professional graphic designer having special interest in creating labels. His design portfolio comprises of exciting designs of labels for various clients. So far, he has won 4 design contests. He is amongst the label designers who know how to design a label. You can rely in to create your brand recognition.
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Boobsie is a Bahrain-based designer who seems to be dedicated to packaging and label designs. The 7 design contests won so far by the designer are good enough to speak about his skills.
05. Rbm Creation
Rbm Creation is one of the label designers who can be confidently working for creating visual identities like labels. This Philippines based designers have won 21 contests to date. With such vast experience, the designer knows how to create effective labels.
Rgrphic@design is amongst the trusted label designers whose skills and expertise can work wonder for your brand. The designer has won 41 design contests and has many amazing pieces of work that give us the range of style, colors, and typefaces used for designing for a host of brands.
Vectorsoup is a dependable designer with a lot of skills. The Thailand-based designer can create impressive visuals when you need unique labels for your brand. The designer can come out with unique label design ideas for your brand.
Maki_maki is a Serbia based designer who is one of the best label designers you can hire for your one-to-one project confidently. With 44 design contests won to this date, the designer is your best bet to create something unique for your brand.
09. Bagus Aji
Bagus Aji is one of the trusted label designers known for creating visuals that stand out. So far, we can gauge the skill of the designer from the 35 design contests won on Designhill in various categories for different clients. He is surely dependable for creating your packaging label design.
10. Hr Motion Design
Hr Motion Design is one of the trusted freelance label designers. The designer has won 34 contests in different design categories.
Jek is a graphic designer who has been working for a decade. The designer is well versed in Adobe Photoshop, Illustrator, Indesign, and Corel Draw and has won 12 design contests so far.
12. Mehdi 122
Mehdi 122 is a Morocco based label designer who has won 2 contest. The designer’s skills and experience in creating unique labels is an assurance that you can hire with confidence for your project.
Nimendra is amongst the label designers whom you can trust to create your labels for making a lasting impression on viewers and potential customers. With 4 contest wins in pocket, he is surely worthy of working on a label designing project.
Nimfreeda is another experienced and skillful label designer you can depend for creating visuals that give your brand an identity. The designer has so far won two contests.
Arquimedia is a Venezuela based designer who is amongst the best freelance label designers available to clients. The designer has won 7 design contests and carries 20 years of work experience.
So, these are the main label designers from our list that you can depend on when you think of creating unique labels for your products. Each designer has its own set of skills and experience. You can use that to your advantage.
Designhill is the leading marketplace that has hundreds of designers including those who have experience in designing labels. You can launch your design contest to get dozens of unique ideas and a winning label for your products. So, besides working with the designers on a one-to-one basis on your project, you can explore the contest option as well.
Label designers are the professionals who know how to create labels that stand out. With such unique and impressive labels, you can hope to build an impressive perception of your product. The designers use colors, typefaces, shapes, and many other elements to build the perception. These ideal designers can help businesses to design unique labels that promote brands.