A business owner email signature is a crucial element in making a lasting impression on the recipients. As a founder, your email marketing campaign matters greatly. The campaign involves sending email messages to potential clients. They can help grow your business in many ways. However, the signature at the bottom of your email message should make the right impression on the recipients. Therefore, your signature is a crucial element in making a lasting impression on the recipients.
It’s always better to consider its basic aspects before creating your email signature as an owner or founder.
Tips to create owner and founder email signatures
Personal information
- Give your full name: Ensure that your full name appears in the signature space to evoke trust and authenticity amongst clients.
- Job title: The email recipient will also look for your job title, such as Founder, CEO, COO, President, Head of Sales, Managing Director, or so on.
- Phone number: Your phone number is crucial for potential clients to contact you. So, include your phone number.
- Email address: Include your email address as well to let them reach you easily.
Company details
Your founder email signature must include all the crucial details. Give the full name of your company that people know, along with its legal address. It’s a strategic way to win the email recipients’ trust in your company and business.
Corporate logo
A business logo with your email signature will further authenticate the email source. The logo also will promote brand identity and recognition. But ensure that the logo image is of high quality to make a lasting impression.
Headshot
A photo of the owner and founder in the email signature is another element that builds credibility. Since most email recipients recognize the owner or founder, their professional headshot photo will personalize the space and message.
Social media icons
Social media icons should also find a place in the email signature to promote your business on social media. You can display your company’s social media profiles and social feeds. People will also find the owner or founder’s LinkedIn profile useful for connecting with the company and its business. Browse any director’s email signature example to know how social media icons are incorporated.
Calls-to-action (CTAs)
A call-to-action (CTA) encourages email readers to take the required action, such as clicking on a link to visit the website or grab an offer. The signature space can have one or two CTA buttons to promote a company and its business.
Calendar link
Give your calendar link to show that you are a business person. The email message recipient can have the impression that people reach you regularly.
Feedback Surveys
An owner and founder can also add a link to feedback surveys in the signature space. However, add this link when the company intends to survey to learn more about people’s opinions regarding a product or service. The survey button can ask questions like ‘Would you like to recommend this company to your peers?
QR code
Most email business signatures today have QR codes allowing recipients to access specific content. The recipient can scan the code to reach an offer from the company. The owner and founders can easily link their email signatures to an online store, location, etc.
What not to include in your email signature
You might be tempted to incorporate unwanted elements in your email signature. But do not unnecessarily clutter it. A wrong element may also leave a bad impression on the recipients. So, avoid including the following in the signature section.
An inspirational quote
Do not have any inspirational quotes added to your email signature. The recipients may not like the quote if it is religious or political. Such quotes can even evoke people’s sensitivities.
You should also be very confident about the quote if you have to use it. Make sure that it is not controversial. It is advisable to avoid quotes and keep the signature space clean and minimalistic.
Personal social media account links
Avoid personal social media profiles. The recipients of your company’s email message are not interested in seeing your personal and family photos. Know that it is a corporate email and not a personal one.
Best owner and founder CEO email signature examples
If you want inspiration, here are some brilliantly created email signatures of founders and owners. You can imitate them, but ensure that your email signature is unique and specific to your brand.
Email signature with customer reviews and ratings
Email signature with hiring ad
Simple founder’s email signature
So, these are the key things to consider when creating your email signature as owner and founder of your company. These inspirational examples encourage you to develop a professional email signature that leaves a lasting impression.
Designhill, the leading graphic design marketplace, can help generate your email signature. Its free email signature generator will help you create your signature in minutes. You can also compare several email signature templates and select the one that best conveys your brand personality.
Wrapping Up
An owner and founder’s email signature should look professional to make an impression on the recipients. Consider the tips stated earlier to make it effective.
