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Bird vs Doge: The Story Behind Twitter’s Controversial Logo Change

by Designhill Tweet - in Logo Design

Twitter vs Doge

Last updated on July 4th, 2023

Elon Musk once again surprised the world by breaking the convention. The billionaire who recently acquired Twitter— the microblogging platform, has promptly replaced its classic blue bird logo with a meme-inspired doge. Let’s dive deep into some of the hilarious memes that have emerged in response to this unexpected logo replacement and a trip down memory lane to revisit the history of the Twitter logo.

Say goodbye to the iconic blue bird Twitter logo! It has been replaced with a meme-inspired doge causing quite a stir.

Musk’s Twitter handle confirmed the shift from the Blue Bird logo to Doge. The confirmation came through a hilarious meme that he tweeted. As of now, you can see the change in logo design only on the web version of this microblogging platform and not on the app.


This meme notifying users about the change took over the internet. People started pouring in their thoughts. While some showed their take on this change hilariously, others time-traveled to dig out the past tweet threads and all.

Although the Twitter CEO didn’t clarify why he changed the logo, some users comprehended that it was just an April Fool’s Day joke.

Here’s A List Of Top Memes Spurred After This Logo Change

new Twitter update


new logo design

logo redesign

Logo changes

While the new logo design of the dogecoin amasses comments and reactions, let us understand what’s doge meme, aka Shiba Inu.

Doge Meme:

The viral doge meme is said to have appeared in 2013 on 4chan — an online forum site. Since its appearance, it has become a viral meme. The doge meme features the image of a Shiba Inu dog. Thanks to social media, the dog is known to everyone and is used to portray several ideas and emotions.

Doge Memes

As the Shiba dog has become a pop cultural phenomenon, changing Twitter’s iconic bird logo to it is an indication of its popularity.

Twitter Logo History

Did you know the Twitter bird has a name? Yes, it has a name — Larry T Bird. The name was picked after the NBA star Larry Bird.

Twitter Logo History

This Twitter logo appeared in 2005 and remained the microblogging site’s brandmark for almost one year.

The First Official Twitter Logo Appeared In 2006

The first logo wasn’t of a bird but a wordmark logo with a one-of-a-kind rounded typeface. Its color was sky blue. This logo remained Twitter’s official brandmark for four years until the legendary bird symbol appeared.

First Official Twitter Logo

Linda Gavin created this official logo in just one day. The simple look took the company’s idea of simplicity off the ground.

The color palette also shifted from green to light aquamarine or sky blue showcasing integrity, trust, and calmness.

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Twitter Bird Logo — 2010 to 2012

In 2010, the Twitter logo underwent a significant change. First, it introduced the bird named Larry. Simon Oxley redesigned the logo to give it a minimalist look. Since its appearance, the symbol, or the bird, became the brand identity of Twitter.

Bird Design

The minimalistic style soon became one of the most recognized logos.

professional logo

From 2012 To The Present (Except For The Doge Logo Update)

This logo is famous all around. In 2012, the company removed the wordmark and kept the Twitter bird symbol. The bird was enough to get the brand recognized.

bird symbol

The removal of the brand name reminds us of the Starbucks logo, which underwent similar changes in 2011.

When you look closely, you’ll find that the bird’s color has been made a bit darker than its previous version. This change was done to let it appear better against its white background. The new Twitter logo also eliminated the feathers on the head. Furthermore, the top feathers were also removed.

And the name Larry got replaced by Twitter Bird.

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Today, Twitter is home to over 365 million active monthly users. It has undergone several changes, but everything has contributed to its success. The legendary blue Twitter logo has been its brand identity for an extended period. A recent change in the logo has sparked many memes and given birth to numerous threads on this microblogging site. What do you think of these changes, do let us know in the comment section.

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