Last updated on August 10th, 2018
Books are the human’s best friend and guide for all time. They serve as a source of inspiration and knowledge. We all have some books that stay with us and redefined our path in life. Book Cover Design is one essential element for any book as it invokes curiosity in the readers.
There has been a continuous debate on whether the digital medium has any impact on the readers who love books. It is true that people have moved by the coarse hardbound book to the silky touch of the Kindle or I-pad. Besides, attractive, user-friendly, and professional website designs are some reasons that induce visitors.
However, the interest is on the steady rise, and it has had a positive influence on the society. Marketing is an evolving field and books are a right source of wisdom and experience. Since there millions of books available and we can read them all, we need to identify the ideal books.
Here Are 30 Books Every Marketer Should Read In 2018
01. Rich Dad, Poor Dad
Finance plays a significant role in the marketing segment. It is a fundamental criterion for all marketers to learn how to handle their money to keep them coming. This book by Robert T Kiyosaki talks in details about the financial literacy, management, and investment.
02. The One Minute Manager
This book is co-written by Kenneth Blanchard and Spencer Johnson that speaks on the importance of goals, praises, and reprimands. It gives a glimpse of the office environment and imparts some valuable tips to improve productivity, ensure personal growth, etc. The authors have used simple analogy and situations to emphasize their statement.
03. Made To Stick: Why Some Ideas Survive And Others Die
Not all plans are successful in marketing. Then again, there is nothing called a bad idea. Sometimes, the silliest idea has the most astonishing result while the most brilliant one fails for no apparent reason. This book dissects some of the ideas which have rocked the world and attempt to decipher the reason for success.
04. Steve Jobs: The Unauthorised Autobiography
Most marketers have considered Steve Jobs to be an inspiration and a role model. He has defined the path of success through his life and has achieved tremendous success through his hard work. This book talks about his journey, the struggles and his quest for triumph. It begins with his childhood to the days of Mac.
05. Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time
The legends of building an empire from scratch have always given us the chills and filled us with awe. The book talks about the success story of Starbucks and the hurdles they have overcome to make it possible. The book cover maker has created an intricate design to communicate the message to the readers.
06. Cars, Coffee, And A Badass Ninja Toilet
This book by KC Hilton talks about the general problems faced by the marketers and offers tips on how to handle it. Marketing is not an easy task, and it can be super tiring at times. The author comforts people who are alone with this internal war, and gives them pieces of advice through a fiction novel.
07. How To Win Friends And Influence People
Are you a people’s person? Though most of us would answer in affirmative to this question, the reality is much different. This book by Dale Carnegie teaches marketers on how to influence people and improve their professional as well as personal lives. This would be as simple as getting the desired online graphic design services or a much-complicated task.
08. Think And Grow Rich: The Landmark Bestseller Now Revised And Updated For The 21st Century
Everyone wants to be a winner. But the path of success is different for each person, and this book written by Napoleon Hill guides users in the right direction. The book cover makers have adopted a simplistic and practical design which adds even more value to the book.
09. Eat That Frog: 21 Great Ways To Stop Procrastinating And Get More Done In Less Time
Marketing is a vast extensive industry, and most marketers do not seem to have enough time to fulfil their dreams. Though we cannot do anything about the workload, we can learn to organize and prioritize it in a better way. This book teaches them how to stop procrastination and work better.
10. The Entrepreneur Roller Coaster: Why Now Is The Time To Join The Ride?
The number of people who aspire to be an entrepreneur increases on a daily basis. But not many entrepreneurs succeed. This book provides an analysis of the various factors to be considered to accomplish a place for you in the industry and also the pitfalls of the sector.
11. Brand Identity Breakthrough: How To Craft Your Company’s Unique Story To Make Your Products Irresistible
Uniqueness is the key to success, and it comes with a name, Brand Identity. This book takes marketers through a series of do and don’t which would help them create this identity for their brands, maintain and market without compromising their core values. It talks about logo design which is an essential part of brand identity.
12. Girl Boss
This fiction novel serves as an inspiration to many women entrepreneurs and marketers who struggle to accomplish their place. The book follows the life of a young girl who builds her brand from scratch with smart work, knowledge, and passion.
13. Emotional Agility: Get unstuck, Embrace Change And Thrive In Work And Life
The only constant thing about our experience other than evolution is us. It is important to be emotionally healthy as well as flexible to navigate through both professional and personal life. This book tells the secret behind achieving this state of mind and succeeding in life.
14. Selfie Made: Your Ultimate Guide To Social Media Stardom
The professional graphic designers have created the ideal book cover design for the novel ‘Selfie Made.’ The book focuses on the various essential activities to be undertaken to be visible in the social media. The author has worked with leading entertainment companies and celebrities.
15. Essentialism: The Disciplined Pursuit Of Less
If you are feeling overworked and underproductive at the same time, then this book is the solution to your problem. Essentialism defines the art of DE-cluttering and prioritizing the work to improve productivity and reduce fatigue.
16. The Power Of Habit: Why We Do What We Do In Life And Business
Do you find it challenging to develop a habit? This book by Charles Duhigg breaks the myth and helps you productively build one. This could be as simple as following a health regime to making significant changes in your work environment.
17. Change Anything: The New Science Of Personal Success
This self-discovery and own development book help individuals make changes in their work life as well as their day to day activities. The authors have demystified the various concepts through psychology and presented them using simple examples.
18. Rebranding Branding: Branding For The New Millennium
Some brands will have to rejuvenate to a more refined version to keep up with the changing trends. Darren Taylor and Mark Schreiber express the insight of this activity along with emphasis to the whole concept through this book. It covers various aspects of the subject with valuable insights.
19. Google Hangouts For Business: How To Use Google+ Hangouts To Improve Brand Impact, Build Business And Communicate In Real Time
We practically rely on Google for most of our information. But what is the role of Google+ Hangouts in your business? This book explains the importance of this application and suggests on the various ways that it can be utilized. Communication is a crucial aspect of any entity, and the author teaches us how to do it with this platform.
20. The Brand Gap
Branding is a commonly misunderstood terminology, and Marty Neumeier clarifies the concept through a series of various essential aspects. This will help marketers understand a brand, the steps required to create one and different theories on how it can be maintained.
21. Zag: The No1 Strategy Of High –Performance Brands
This book is the second one by Marty Neumeier who dives deeper into the world of branding and helps us apprehend various factors to notice to build a thriving entity. The book tells the importance of the steps involved in how to make a brochure and the impact it has on branding.
22. Good To Great: Why Some Companies Make The Leap And Others Don’t
Jim Collins, the author of this book, has done an in-depth analysis of the growth pattern of companies to understand why some entities do not. This book will help marketers to make the necessary changes in the techniques to improve the success rate.
23. #Am Writing: Social Media Marketing For Writers And Authors
This book talks about the various methods to be deployed for a successful social media campaign. The author talks about the multiple measures to be taken into account while developing content and on the various methods to follow to target the potential audience.
24. Don’t Make Me Think Revisited
This is the sequel to the book “Don’t Make Me Think” by Steve Krug. This book highlights the various essential aspects to be considered while creating a website and how to make it useful as well as attractive to the users. This is an imperative element of marketing as the website form an inevitable part of marketing.
25. Everybody Writes
As the title suggests, everybody writes today. But the content is not as compelling as they intend to be. This book takes the writers and bloggers through a journey of self-discovery where they can improve themselves and at the same time provide sufficient content for the brands.
26. The Ten Principles Behind Great Customer Experiences
Consumers are the secret ingredient behind any successful company. The whole marketing conundrum revolves around them. Sometimes brands ignore the fact that they can be a great resource of information and inspiration. This book talks about ten principles on how to utilize this data and succeed in any chosen field.
27. Non-Obvious 2018
Every New Year brings with it a novel set of trends. Analysts have tried to predict and even influence the consumer behavior to ensure the success of their campaign. This book discusses the non-obvious trends in the industry and how it can be beneficial to the brands. This is the eighth edition of the book and is written by Rohit Bhargava.
28. Contagious: Why Things Catch On
As the name suggests, the book squeaks about what makes a product or a campaign viral. Companies spend considerable budgets to popularise their brand and occupy a prominent place in the industry. But does that guarantee success? The book explains the intricacies of attaining a leading position in the race. The professional graphic designer has ensured that the book cover design speaks the same intended message.
29. Building A Story Brand: Clarify Your Mssage So Customers Will Listen
Written by New York Times’ bestselling writer — Donald Miller — the book titled “Building a Story Brand” talks about the essential aspects of story creation and the factors to be considered while building a story. This book will be useful and practical for people from all walks of life.
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30. Get Scrappy: Smarter Digital Marketing For Businesses Big And Small
There is a general myth that successful marketing requires enormous budgets. However, most companies do not have an endless pot of gold to make this happen. This book teaches brands to get scrappy and conduct useful activities at low cost. This talks about all types of medium and the possible ways to succeed.
As asked earlier, what are the criteria for selecting a book? When we stroll down the aisles of the bookstore or as we scroll down the list of options in the eBook store, our eye naturally catches and is attracted towards the most attractive book cover design. Professional Graphic designers have understood this trend and have strived hard to make a difference through their plans. This factor does not just apply to books. Human eyes are wired to look and consider the goodness in all innovative patterns inclusive of brochure design, logo design, social media page design, etc. A few books become extremely popular within a few days of the launch due to various reasons.