30 Books Every Marketer Should Read In 2018

by Anne Carton Tweet - in Book Cover Design - 11 min read

Books

Last updated on November 22nd, 2018

Books are the human’s best friend and guide for all time. They serve as a source of inspiration and knowledge. We all have some books that stay with us and redefined our path in life. Book Cover Design is one essential element for any book as it invokes curiosity in the readers.

There has been a continuous debate on whether the digital medium has any impact on the readers who love books. It is true that people have moved by the coarse hardbound book to the silky touch of the Kindle or I-pad. Besides, attractive, user-friendly, and professional website designs are some reasons that induce visitors.

However, the interest is on the steady rise, and it has had a positive influence on the society. Marketing is an evolving field and books are a right source of wisdom and experience. Since there millions of books available and we can read them all, we need to identify the ideal books.

Here Are 30 Books Every Marketer Should Read In 2018

01. Rich Dad, Poor Dad

Finance plays a significant role in the marketing segment. It is a fundamental criterion for all marketers to learn how to handle their money to keep them coming. This book by Robert T Kiyosaki talks in details about the financial literacy, management, and investment.

Poor Dad

Looking for a book cover design?

We have helped thousands of business owners from all around the world with their graphic design needs such as a logo design, website design, social media posts, banner and much more.
Get Book Cover DesignGet a free quote

02. The One Minute Manager

This book is co-written by Kenneth Blanchard and Spencer Johnson that speaks on the importance of goals, praises, and reprimands. It gives a glimpse of the office environment and imparts some valuable tips to improve productivity, ensure personal growth, etc. The authors have used simple analogy and situations to emphasize their statement.

Minute Manager

03. Made To Stick: Why Some Ideas Survive And Others Die

Not all plans are successful in marketing. Then again, there is nothing called a bad idea. Sometimes, the silliest idea has the most astonishing result while the most brilliant one fails for no apparent reason. This book dissects some of the ideas which have rocked the world and attempt to decipher the reason for success.

Ideas Survive

04. Steve Jobs: The Unauthorised Autobiography

Most marketers have considered Steve Jobs to be an inspiration and a role model. He has defined the path of success through his life and has achieved tremendous success through his hard work. This book talks about his journey, the struggles and his quest for triumph. It begins with his childhood to the days of Mac.

Autobiography

05. Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time

The legends of building an empire from scratch have always given us the chills and filled us with awe. The book talks about the success story of Starbucks and the hurdles they have overcome to make it possible. The book cover maker has created an intricate design to communicate the message to the readers.

Company

06. Cars, Coffee, And A Badass Ninja Toilet

This book by KC Hilton talks about the general problems faced by the marketers and offers tips on how to handle it. Marketing is not an easy task, and it can be super tiring at times. The author comforts people who are alone with this internal war, and gives them pieces of advice through a fiction novel.

Ninja Toilet

07. How To Win Friends And Influence People

Are you a people’s person? Though most of us would answer in affirmative to this question, the reality is much different. This book by Dale Carnegie teaches marketers on how to influence people and improve their professional as well as personal lives. This would be as simple as getting the desired online graphic design services or a much-complicated task.

Influence People

08. Think And Grow Rich: The Landmark Bestseller Now Revised And Updated For The 21st Century

Everyone wants to be a winner. But the path of success is different for each person, and this book written by Napoleon Hill guides users in the right direction. The book cover makers have adopted a simplistic and practical design which adds even more value to the book.

Grow Rich

09. Eat That Frog: 21 Great Ways To Stop Procrastinating And Get More Done In Less Time

Marketing is a vast extensive industry, and most marketers do not seem to have enough time to fulfil their dreams. Though we cannot do anything about the workload, we can learn to organize and prioritize it in a better way. This book teaches them how to stop procrastination and work better.

Frog

10. The Entrepreneur Roller Coaster: Why Now Is The Time To Join The Ride?

The number of people who aspire to be an entrepreneur increases on a daily basis. But not many entrepreneurs succeed. This book provides an analysis of the various factors to be considered to accomplish a place for you in the industry and also the pitfalls of the sector.

Entrepreneur Roller

11. Brand Identity Breakthrough: How To Craft Your Company’s Unique Story To Make Your Products Irresistible

Uniqueness is the key to success, and it comes with a name, Brand Identity. This book takes marketers through a series of do and don’t which would help them create this identity for their brands, maintain and market without compromising their core values. It talks about logo design which is an essential part of brand identity.

Brand Identity

12. Girl Boss

This fiction novel serves as an inspiration to many women entrepreneurs and marketers who struggle to accomplish their place. The book follows the life of a young girl who builds her brand from scratch with smart work, knowledge, and passion.

Girl Boss

13. Emotional Agility: Get unstuck, Embrace Change And Thrive In Work And Life

The only constant thing about our experience other than evolution is us. It is important to be emotionally healthy as well as flexible to navigate through both professional and personal life. This book tells the secret behind achieving this state of mind and succeeding in life.

Work

14. Selfie Made: Your Ultimate Guide To Social Media Stardom

The professional graphic designers have created the ideal book cover design for the novel ‘Selfie Made.’ The book focuses on the various essential activities to be undertaken to be visible in the social media. The author has worked with leading entertainment companies and celebrities.

Social Media

15. Essentialism: The Disciplined Pursuit Of Less

If you are feeling overworked and underproductive at the same time, then this book is the solution to your problem. Essentialism defines the art of DE-cluttering and prioritizing the work to improve productivity and reduce fatigue.

Disciplined

16. The Power Of Habit: Why We Do What We Do In Life And Business

Do you find it challenging to develop a habit? This book by Charles Duhigg breaks the myth and helps you productively build one. This could be as simple as following a health regime to making significant changes in your work environment.

Business

17. Change Anything: The New Science Of Personal Success

This self-discovery and own development book help individuals make changes in their work life as well as their day to day activities. The authors have demystified the various concepts through psychology and presented them using simple examples.

Personal Success

18. Rebranding Branding: Branding For The New Millennium

Some brands will have to rejuvenate to a more refined version to keep up with the changing trends. Darren Taylor and Mark Schreiber express the insight of this activity along with emphasis to the whole concept through this book. It covers various aspects of the subject with valuable insights.

Branding

19. Google Hangouts For Business: How To Use Google+ Hangouts To Improve Brand Impact, Build Business And Communicate In Real Time

We practically rely on Google for most of our information. But what is the role of Google+ Hangouts in your business? This book explains the importance of this application and suggests on the various ways that it can be utilized. Communication is a crucial aspect of any entity, and the author teaches us how to do it with this platform.

Google Hangouts

20. The Brand Gap

Branding is a commonly misunderstood terminology, and Marty Neumeier clarifies the concept through a series of various essential aspects. This will help marketers understand a brand, the steps required to create one and different theories on how it can be maintained.

Brand Gap

professional logo

21. Zag: The No1 Strategy Of High –Performance Brands

This book is the second one by Marty Neumeier who dives deeper into the world of branding and helps us apprehend various factors to notice to build a thriving entity. The book tells the importance of the steps involved in how to make a brochure and the impact it has on branding.

Performance Brands

22. Good To Great: Why Some Companies Make The Leap And Others Don’t

Jim Collins, the author of this book, has done an in-depth analysis of the growth pattern of companies to understand why some entities do not. This book will help marketers to make the necessary changes in the techniques to improve the success rate.

Companies

23. #Am Writing: Social Media Marketing For Writers And Authors

This book talks about the various methods to be deployed for a successful social media campaign. The author talks about the multiple measures to be taken into account while developing content and on the various methods to follow to target the potential audience.

Social Media

24. Don’t Make Me Think Revisited

This is the sequel to the book “Don’t Make Me Think” by Steve Krug. This book highlights the various essential aspects to be considered while creating a website and how to make it useful as well as attractive to the users. This is an imperative element of marketing as the website form an inevitable part of marketing.

Revisited

25. Everybody Writes

As the title suggests, everybody writes today. But the content is not as compelling as they intend to be. This book takes the writers and bloggers through a journey of self-discovery where they can improve themselves and at the same time provide sufficient content for the brands.

Writes

26. The Ten Principles Behind Great Customer Experiences

Consumers are the secret ingredient behind any successful company. The whole marketing conundrum revolves around them. Sometimes brands ignore the fact that they can be a great resource of information and inspiration. This book talks about ten principles on how to utilize this data and succeed in any chosen field.

Customer Experiences

27. Non-Obvious 2018

Every New Year brings with it a novel set of trends. Analysts have tried to predict and even influence the consumer behavior to ensure the success of their campaign. This book discusses the non-obvious trends in the industry and how it can be beneficial to the brands. This is the eighth edition of the book and is written by Rohit Bhargava.

Obvious

28. Contagious: Why Things Catch On

As the name suggests, the book squeaks about what makes a product or a campaign viral. Companies spend considerable budgets to popularise their brand and occupy a prominent place in the industry. But does that guarantee success? The book explains the intricacies of attaining a leading position in the race. The professional graphic designer has ensured that the book cover design speaks the same intended message.

Catch On

29. Building A Story Brand: Clarify Your Mssage So Customers Will Listen

Written by New York Times’ bestselling writer — Donald Miller — the book titled “Building a Story Brand” talks about the essential aspects of story creation and the factors to be considered while building a story. This book will be useful and practical for people from all walks of life.

Story Brand

30. Get Scrappy: Smarter Digital Marketing For Businesses Big And Small

There is a general myth that successful marketing requires enormous budgets. However, most companies do not have an endless pot of gold to make this happen. This book teaches brands to get scrappy and conduct useful activities at low cost. This talks about all types of medium and the possible ways to succeed.

Digital Marketing

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1 (888) 765-2908 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Conclusion

As asked earlier, what are the criteria for selecting a book? When we stroll down the aisles of the bookstore or as we scroll down the list of options in the eBook store, our eye naturally catches and is attracted towards the most attractive book cover design. Professional Graphic designers have understood this trend and have strived hard to make a difference through their plans. This factor does not just apply to books. Human eyes are wired to look and consider the goodness in all innovative patterns inclusive of brochure design, logo design, social media page design, etc. A few books become extremely popular within a few days of the launch due to various reasons.

Get Your Book Cover Design

Anne Carton is a small business consultant, designer and an enthusiast blogger working with Designhill, one of the fastest-growing custom design marketplace. She has authored several blogs, articles and editorials on various topics related to interactive content, concerning design, social media strategies, growth hack strategies, digital marketing and e-commerce.

Contact

Posts

36
Share-this