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Top 10 Books On Branding & Logo Design For 2024

by Jelly Shah Tweet - in Logo Design

Top 10 Books On Branding & Logo Design For 2024

Last updated on December 14th, 2023

Branding and logo design is a vast issue for graphic designers, and they want to explore its different aspects more and more. They can do so by reading books on branding by famous authors to gain an insight into the design process. These top books educate both the budding and experienced designers using case studies and personal experiences of the authors.

Books contain insight into their topics and educate us more on what we already know. Graphic design and branding books also are no exception. You can learn about different trending aspects of the logo design process and how the branding process has evolved lately.

Plenty of books on logo and branding designs are available to the designers, with some of them dedicated to a specific branding aspect. But a few books cover all the logo and branding outlook from different angles. You should have such books in your library and read them often.

Budding logo designers particularly benefit immensely from books on branding from renowned authors to learn through case studies and personal experiences. To help you come up with a list of such books, we have put them together in one place.

Here Are The Top 10 Books To Read On Branding and Logo Design

01. Designing Brand Identity: An Essential Guide For The Whole Branding Team (4th Edition)

Designing Brand Identity: An Essential Guide for the Whole Branding Team, by Alina Wheeler, was already a popular book for graphic designers. Its 4th edition has more updated information and development for logo designers and other graphic designers. You should go through this book to understand the ins and outs of logo designing and brand identity strategy.

Brand Identity

The book gives you access to several new case studies to illustrate the design issues with examples. There are more than 30 recent case studies from different fields of the graphic design world.

Most importantly, you will learn the most modern design process that today’s famous designers follow, and taking new steps to develop unique design concepts is crucial.

02. Logo Life: Histories Of 100 Famous Logos

Learning about the famous brands’ history of logos is a great way to educate yourself on how the design process occurs. You also know about the ever-changing trends in business logo design with time.

history of logos

“Logo Life: Histories of 100 Famous Logos”, authored by Ron van der Vlugt, is one such popular book to learn about the history of different logos. This is an ideal book to learn about the evolution of different logos and the inspirations behind those historical icons.

Modern logo designers will find the book even more helpful in understanding the design process. They will learn about all the steps in creating these unique pieces. The reader gets a host of visual details backed by facts to understand how a great custom logo evolved.

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03. Logo Design Love

‘Logo Design Love’ by David Airey is one of the most popular books on logo design. It discusses several aspects of logo designing and the best practices for the designers to follow. The author illustrates by examples what makes some logo designs more effective and valuable for their brands than many others.

popular books

You will learn the techniques of developing an iconic brand identity in the form of a logo and how to start the entire process and finish it. The author gives several case studies to make us grasp the process and shares personal experiences.

The book also lets the reader understand how great designers create briefs and generate new unique ideas. It helps get to know the best ways to charge fees and collaborate with clients.

04. Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos

Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos, by Bill Gardner, is about efficient, creative techniques. The book elaborately discusses the graphic design process and gives examples of famous designers and their sketches, false starts, brainstorms, and other techniques.

graphic design process

You will also learn how to develop potent design ideas and brainstorm. Also, you will get details on how to tell your brand story through logo designs.

professional logo

05. Logo Design Theory: How Branding Design Really Works

“Logo Design Theory: How Branding Design Really Works” is a famous book by Michael Shumate to know what goes in the mind of a creative designer. You will learn significant corporate identity, logo and branding design principles, different visual techniques, and core principles of colors and typography. The book is also a worthwhile read for generating unique custom logo design concepts.


06. How To Design A Logo

Authored by Hadeel Sayed Ahmad, ‘How To Design A Logo’ gives us valuable insight into how a logo creation job goes and what directions it takes over time. Seasoned graphic designers and budding creative designers can benefit from this well-written book.

How To Design A Logo

But the book is not just about how to design a logo. And it is also a complete guide to creating different visual identity systems with a strategy.

07. Made by James: The Honest Guide To Creativity and Logo

James Martin is the author of Made by James: The Honest Guide to Creativity and Logo. This book takes you on a tour of an artist’s creative process. In addition, you access hundreds of logo examples with details of how a design helps build client relationships. Have this book to learn many other aspects of innovative design.

The Honest Guide To Creativity

08. Logo Modernism

Logo Modernism is a valuable book by the author Jenus Muller for artists and designers interested in design architecture, product design, and art aesthetics. Both seasoned and aspiring designers should read this excellent book on logo designing.

Logo Modernism

09. Logotype

Logotype book covers every aspect of typography and gives you detailed and updated information about how to use typefaces for brand identity judiciously. Authored by Michael Evamy, this is an essential book for typography-based designers who love to create magic using different typefaces and fonts.


One of the reasons why Logotype is a book worth reading is that it has examples from more than 200 design studios that have shared their experience of creating typography-based unique designs. These studios include creative agencies and freelance artists’ studios. They have shown how to build corporate identity and deal with its challenges.

10. Identity Designed: The Definitive Guide To Visual Branding

Identity Designed: The Definitive Guide to Visual Branding is another excellent book by celebrated author David Airey. This book is handy for students who want to learn graphic design basics, including company logo design. Even individual designers who dream of making it big in their field should also have this book on their reading list.

The Definitive Guide

Business owners who want to understand how designs work to benefit businesses and how logos work for brands must also read this book. The book takes us into the world of talented designers and their studios to give us a first-hand perspective of making a design.

So, these are the top books that graphic designers, especially logo designers, must have on their reading list to know more about branding. But the list does not end here. Many other books should also educate you when your curiosity to learn more arises.

Meanwhile, if you are a logo designer looking for work to practice the art and earn, Designhill, the leading creative marketplace, is an ideal platform. At this site, you can access hundreds of logo design contests launched by business owners from across the globe with attractive prizes for the winner. So, start practicing what you learned from the books and win the contests.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Wrapping Up

Books give you in-depth knowledge about any topic, including graphic designs, as renowned authors write them with their experiences. These top books mentioned above are among the most popular branding and logo designs. Read these books to understand the logo design process and how to come up with unique logo ideas.

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I'm Jelly Shah from Australia. I've been designing graphics for the last six years. For further questions you can follow me on Twitter | Pinterest | Google +.



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