5 Crazy Facts About Google Logo That Will Blow Your Mind

Rituraj Gill by Rituraj Gill Tweet - in Logo Design - 7 min read

Google Logo

Last updated on August 17th, 2018

Global companies have unique and memorable business logos. In fact, many of these logos have become part of our memories and culture. Google logo is one of the iconic and most recognized logos. This is because the company is the biggest player in the search engine space. Like many famous logos, there are some mind-blowing facts associated with the search engine company’s logo as well.

Google Has Two Things That Are Very Popular

  • First, its innovative search engine is one of the world’s most used and the largest search engine in the entire world.
  • Second, it has an iconic logo that seems to have become synonymous with the Internet.

Now:

  • Who doesn’t know about Google’s iconic logo?
  • Everyone can instantly recognize Google’s logo even from a distance.

Did you know?

  • Sometimes, the most fascinating facet of a logo isn’t just graphic. It’s the long line-up of tales, stories and facts behind it.
  • And Google’s logo is no different.It too has many crazy facts associated with it that can boggle your mind.

I’m going to present to you some of the more unusual tidbits from the annals of Google’s logo history.

01. Google’s First Ever Logo Was A Bizarre Concept

We bet you don’t know this:

(A) Google Was Called BackRub In 1996

Here’s a fact that will shock you:

Back then, the logo was a bizarre concept that showed a hand caressing a bare back.

Here’s the story behind the name – Backrub:

This uncommon and slightly bizarre name referred to the underlying technology (backlink tracking), and wouldn’t say much about the end-user experience of the search engine itself to a non-technical clientele.

BackRub

In 1997, Larry Page and Sergey Brin decided to name the company Googol, which refers to specific large numbers. Mistakenly, Sean, who wasn’t an infallible speller, registered the domain Google.

02. Google Logo Designer Wanted A Non-Designed Logo

Well, you already know that……Google’s logo has been constantly evolving, ever since they introduced their first logo design in 1998.

But did you know?

  • Google’s original logo was designed by popular artist and designer, Ruth Kedar.
  • Google founders, Larry Page and Sergey Brin liked Ruth Kedar’s logo concept due to its playful design, the customized Catull typeface and unique visual expression.
  • Ruth also reveals that instead of relying on a pattern, she chose a secondary color on the letter ‘L’ in order to illustrate that Google doesn’t follow the rules.
  • Google’s new site, design.google.com, elaborately discusses about Google’s logo design. The original Google logo was designed by Ruth Kedar.

Google Logos

03. Google Dropped The Exclamation Mark Ending The Era Of Design Continuity

Did you know?
Google’s logo had an exclamation mark from 1999 to 2015.
Here’s the deal:
According to Wikipedia, this move was deliberate and was aimed at mimicking the Yahoo! logo.
Here’s another shocker:

  • The last logo design, in effect since September 2013, displayed the design in a more two dimensional or flat way.
  • In May 2014, the logo further endured a minor change in its pixelation.

Design Continuity

04. Google’s New Logo Is from Its Parent Company

You might be wondering:
How did Google come up with its new playful fonts that it has used in its new logo?
Here’s the deal:
It’s from Google’s parent company, Alphabet. The font is called ‘Product Sans.’

You’ll be surprised that:
Google’s new logo design isn’t too dissimilar to the logo for Google’s parent company, Alphabet.

Google New Logo

05. Google’s New Logo Has More Vibrant Colors

Okay, let’s face it:

  • For a very long time, people have been identifying Google’s custom logo design from its amazing and somewhat rebellious color palette.
  • So, Google decided to push the vibrancy of colors red, green, and yellow in its new logo design to sustain the saturation and pop.

Google has a new logo.The last time Google tweaked it was in 2013. The unveiling of the new logo comes just weeks after a surprise reorganisation of Google under a newly formed parent company called Alphabet.

Google New Logo Color

The new logo, while borrowing elements from the Google logo history also deviates in a number of ways.

Here Are 10 Interesting Facts About The New Google logo

01. The new Google logo is the seventh Google logo and the sixth since its search engine opened to the public in 1998.

seventh Google logo

02. This is the first time that Google announced a new logo with a doodle on the Google home pages around the world.

03. The new Google logo combines “the mathematical purity of geometric forms with the childlike simplicity of schoolbook letter printing.”

04. The new Google logo retains the rotated ‘e’ from the previous Google logo, as a reminder that Google will “always be a bit unconventional.”

Google logo

05. In addition to the new logotype, Google has created a new san-serif typeface called Product Sans. The new font will be used to name Google products and maintain an appropriate level of distinction between the Google logotype and the product name.

06. Previously mobile users on low bandwidth were shown a different version of the Google logo. With this new change, the logos displayed on low and high bandwidth connections will be uniform.

07. The old Google logo image weighed ~14,000 bytes, while a special variant of Google’s full-color logo is only 305 bytes.

Google logo

08. Google “pushed the vibrancy of the red, green, and yellow to maintain saturation and pop” in its new logo.

09. The latest revamp of the Google logo is the biggest since 1998. Previous logo changes haven’t been so strikingly different from its predecessor.

10. The compact version of the Google logo, used to identify most of its apps, bid farewell to the little blue “g” icon and replaces it with a uppercase “G” coloured in blue, red, yellow and green to match the full logo.

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Google logo is an iconic design. People like the frequent changes that the company makes in its logo design.Right from colors to changing the appearance of the fonts, Google made subtle changes. But the changes happened in a gradual manner so that people can digest them and get the message also.

If you want an impressive logo design for your startup,you need to take inspiration from Google logo.A common feature of such logos is that they are all simple designs. They have the ability to convey a message in their own unique but simple way.

Google logo

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Conclusion

Google logo has gone through many changes in its design. The company tweaked its logo with the changing times. It only recently in 2015 removed the exclamation mark in its logo. The company now releases new doodle versions of the logo frequently to mark an occasion.

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Rituraj Gill

Raj is working with Designhill as a Strategic Alliances, Affiliates & Marketing Communications Manager. Part time Dreamer, Full-time Realist. Technology Monger & Pen Revolutionary. Likes turning simple things complex. A firm believer in going out, grinding & making it happen. Facebook | Twitter | Google+

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