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5 Creative Logo Design Steps for Designers  

by Alice Jackson Tweet - in Logo Design

5 Creative Logo Design Steps for Designers  

Every logo design process takes time. There goes a lot more than what you see in front of your eyes in the form of a tiny visual representation of a brand. Designers, in fact, great designers, have a creative process in place. Before they approach logo development, they follow some methodologies that help them be more creative. 

Not following a standard procedure can cause several challenges. Some of them are losing your integrity as a logo designer, facing dissatisfied clients, being labelled as unprofessional, and more.

So, what are the creative steps that a designer should follow before making a custom logo design? Here, we have listed five steps for you to consider.

5 logo design steps every designer should follow

01. Assess the brand with its creative brief 

The first step toward the logo design process is to assess the brand. Find out what the brand is all about. You can find all the brand related details in the creative brief of the professional logo design. Here’s how you can understand the company the best.

  • Read the design brief thoroughly.
  • Understand what the business is about, which industry it belongs to, and what products or services it delivers.
  • You can ask the clients and get more information regarding their business. You can also ask what kind of logo they like or whether they have any specific requirements.
  • Don’t forget to ask them a few questions like why they need a logo, what problem they want to tackle, and what brand values they want to reflect.

At the end of this questionnaire, you will be well-informed about the brand. You can picture the identity by brainstorming ideas.

02. Research & brainstorm 

The second step that comes after brand evaluation is research and brainstorm. Find out what types of logos are famous among competitors. You also need to know the difference between various logo designs. Here’s how you can do it:

  • Make a list of the competitors or ask the clients to provide you the list. Analyse the competitors and check what type of logo they use.
  • Find out what logo elements are overused and whether they resemble each other.
  • Find out what they ignore that you can use to your advantage.
  • Also take a note of the kind of customers they target. Based on your findings, brainstorm ideas that keep your concept unique from others.
  • Make a list of spaces or platforms where the logo will be used. This will help you decide on the shapes, icons, and other elements for the logo. 

Once this step is finished, you’ll be able to visualize the exact logo for the company.

03. Start sketching and create a digital draft

Once you’ve brainstormed logo ideas, it’s time to bring them onto the paper in the form of sketches. Create as many sketches as possible to see how and in what form your logo idea works. Here’s what you need to do:

  • Start sketching after brainstorming the ideas.
  • Sketch different logo ideas to see how your ideas look in reality.
  • Be creative as much as possible and mix and match elements the way you like.
  • Once you have a few selections, create a digital draft to see how each one of them really look. Customize and make all the design decisions that was not possible during sketching. 
  • After you have your draft ready, you can prepare for its presentation. It involves presenting your logo in flat and other variations and exploring all the possibilities with it.

With this step, you will be able to communicate your brand vision persuasively.

04. Seek feedback to refine your logo

Being a designer means being open for design changes and criticism. No matter how good your logo design is, your client will ask for a few changes. Anyways, once your digital draft is finished, it’s always good to seek feedback. Here’s what you need to do:

  • Prepare a presentation and include all the features of the logo.
  • Describe each aspect of the logo to help people understand it.
  • Ask them what they liked and what didn’t. Seek their feedback and note down all the suggestions.
  • Check whether your design has scope to implement all those changes. It will help improve the design if the changes are practical.

Sometimes, you may not see the lapses in your design. So, a second, unbiased opinion always helps out in terms of improvising the design.

05. Prepare the final logo files for delivery 

After you have improvised your logo design and considered all the feedback and suggestions, it’s time to prepare it for delivery. Find out what files your clients need. Here’s what files you should prepare and send:

  • Prepare layered source vector logo files like AI
  • EPS and PDF files 
  • High-resolution raster files for online use, such as PNGs
  • Include the variations of logos in black, white, and monochromatic format

Sending the correct files is key to gaining clients’ trust and opening the way for future projects. Also consider the right logo size for ease of use. 


Designing a logo doesn’t have to be challenging. It’s easy if you pay attention to the basic things. From researching to brainstorming, sketching, and digitizing, you can follow each process under a disciplined route to fasten your professional logo design process and deliver it on time.

Remember, designing a creative logo is a journey that requires time and patience. Stick to your routine, trust the process, and allow your creativity to flourish.

Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, Connect with her on Twitter: @jackson_alice1



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