No matter the industry or niche, you don’t need an introduction to just how competitive the modern business landscape is. Today, getting your customers to pay attention to what you have to say or offer is an uphill battle, to say the least. You either need to get creative and strategic about building your brand visibility or go home.
So how do you go about doing just that? Without any delay, let’s dive into the top seven proven creative ways to catch your customer’s attention and retain it.
Here Are The Top 7 Creative Ways To Draw Your Customer’s Attention
01. Focus On Organically Getting Your Website To The Top Of Google
If you think about it, your business website’s search engine visibility is directly related to your brand awareness. The higher you rank on Google, the more positive attention you’ll garner from potential customers.
Not to mention capturing customer attention through a paid ad on Google is less effective than if you rank organically at the top. That’s because when someone finds your business organically through Google search, they can appreciate the fact that your brand is authoritative and credible enough to be ranking high.
And being a consumer yourself, you know people ignore ads as they’re aware anyone can pay to seize that top spot on Google, so the element of authority and credibility is virtually gone.
Simply put, search engine optimization (SEO) is a reliable way to catch your customer’s attention and improve overall brand awareness and trustworthiness.
Start with the basics. Tackle your website’s on-page SEO, which includes optimizing:
- All your page titles, meta descriptions, and URLs for the right keywords. Use a free keyword research tool if you don’t wish to invest in a paid one just yet.
- All images for file size (compression) and relevant, descriptive alt text.
- Site speed by minimizing redirects, enabling caching, etc. Use PageSpeed Insights to get exact recommendations for a speed boost.
- Content such as blog posts for structure, comprehensiveness, keywords, and internal links.
Next, chalk out a backlink strategy to build backlinks from high-quality and authority websites via guest posting and outreach. Getting quality backlinks is pivotal to achieving first-page rankings.
Also, if you’re using an eCommerce platform like Magento, make sure to go through this handy Magento SEO guide to effectively tackle all aspects of your site’s SEO, including advanced and technical SEO.
02. Host Social Media Giveaways
A great way to bring your brand into the limelight and catch customers’ attention is to encourage more user-generated content. User-generated content in the form of product reviews, brand endorsements, shoutouts, customer success stories, and testimonials go a long way in building your brand awareness and credibility on the internet.
In fact, 79% of consumers trust online reviews as much as personal recommendations from friends or family. So paid ads or innovative marketing is no match for your existing customers marketing your brand.
So how do you encourage your customers to create content for you? It’s simple — provide an incentive. And a branded social media contest or giveaway is an ideal avenue.
To Create An Effective Social Media Giveaway, Make Sure To:
- Offer a relevant prize such as your brand’s best product that your ideal customer persona wants, not something generic like the latest smartphone that everyone wants.
- Have clear participation rules, with the start and end date of the contest highlighted.
- Incentivize participants to share your giveaway with their social network by, say, extending extra entries for each social share.
- Create a branded hashtag that helps improve your brand’s visibility and helps catch more attention. For instance, your contest requires people to retweet your giveaway post with their response and include a branded hashtag.
For inspiration, take a look at the giveaway example below from Birchbox.
Pick and use any social media contest tools to get started with your giveaway right away!
03. Create Content Your Customers Actually Want
There’s an ever-growing ocean of mediocre content on the internet, so if you want to stand out and catch your customer’s attention, you need to put out content that’s not just top-quality but also in line with what your customers actually want.
To understand what your audience wants, create short feedback surveys that ask customers about their preferences and share them on your website, email newsletter, and social media page. Incentivize responses by offering a discount or coupon in exchange for filling out the survey.
Next, pivot your content strategy based on the survey results. Cover a variety of content formats, such as blog posts, infographics, how-to guides, podcasts, and videos (discussed in the next section).
In doing so, you capture a variety of audiences, as a chunk of your audience may prefer reading articles, while another may prefer watching a quick video on the same topic.
For B2B audiences, in particular, consider creating highly-researched, data-backed, and insightful content like white papers, case studies, and live webinars that helps to reinforce your brand identity and build credibility.
04. Use Video Content Marketing
Video content is being gobbled on social media like never before. YouTube, not Bing or Yahoo, is the second biggest search engine after Google. People search for practically anything and everything on YouTube — how-tos, product demos, recipes — you name it.
It comes as no surprise then that Cisco forecasts videos will drive 82% of all consumer internet traffic — 15 times higher than it was in 2017.
So video is indeed a powerful marketing asset that an increasing number of marketers are starting to take advantage of. In fact, 92% of marketers say that video is an important part of their marketing strategy and renders good ROI.
What’s more, take a look at these video marketing statistics, courtesy of Renderforest:
- 70% of businesses say that videos boost brand awareness.
- 51% of businesses agree that videos increase traffic.
- Videos help businesses get 66% more qualified leads.
- 85% of people say that videos help them connect with brands more effectively.
- 88% of businesses that use video report a positive ROI.
Now, when it comes to video marketing, it’s not just about creating a YouTube channel for your business and posting videos on it regularly.
Remember that other major social platforms have native video capabilities too, which means you must upload your videos to Facebook, Instagram, Twitter, and LinkedIn (particularly if you’re in B2B) too. This ensures your video content catches the maximum amount of attention and engagement.
While Creating Quality Video Content Is Certainly Trickier Than Text-Based Content, Here Are A Few Ideas To Get You Started:
- Create useful screencast how-to tutorials and informative presentations.
- Share video testimonials from happy customers.
- Show behind the scenes of your business, such as an office tour or words from your core team.
- Try DIY animated explainer videos.
- Interview experts and thought leaders.
If you’re using a new video toolkit with advanced capabilities to put out professional-grade video content, your creative team might have a tough time learning and taking advantage of all the great new features on offer.
Consider using a digital adoption platform that enables your team to quickly and easily learn to use new technology by guiding them through the application and offering extensive resources to answer any questions.
This way, they won’t get stuck or lose productivity in trying to make the most of the new toolkit that’s meant to take your content marketing to the next level.
05. Genuinely Engage With Your Audience On Social Media
One of the biggest benefits of leveraging social media as a business is how it allows you to converse with your customers in a more “human” way. When you engage your audience on social media, your followers can post links to your website on their social pages. A link-building agency can do that job efficiently for you to help you identify people who are interested to link back to your website.
So you can drop the corporate jargon and go for a more colloquial and genuine way of customer engagement, responding to comments and queries in a somewhat informal way and using emojis to talk like an individual with a personality. This makes your brand more approachable and relatable.
You could also encourage more engagement with your customers by directly asking for their opinion by saying something like “Drop a comment with your favorite __ below!” or “How would you go about ___?” in the caption, or commenting on their posts to spark a conversation.
When people stumble upon your authentic and fun social media conversations with customers, they’re likely to give you a follow and eventually pay more attention to your business offerings.
Besides, customers are chattering about your business across the social web (this includes review platforms like Yelp and Trustpilot). They could be lauding your business or criticizing it. Use a brand monitoring tool to keep an eye on who’s talking about your brand, where, and how.
As a genuine business, you can’t have reviews and conversations always in a positive light. You’re bound to get negative feedback from time to time, and you must treat it as an opportunity to show you value your customers’ opinions.
Respond in a timely, candid, and affable way, assuring them a better experience next time. This is how you’ll build a staunch customer base that advocates for your brand and consequently, attracts more customers.
Also, pay utmost attention to your brand logo. The logo is the face of your company, so it must be stunning and memorable. If you can’t hire a graphic designer or agency to create a catchy logo for your business, you can use a logo maker tool to create a professional logo on your own. There are many intelligent logo makers available that make logo designing fun.
06. Partner Up With Micro-Influencers
You’ve likely heard about influencer marketing — a marketing strategy that involves capitalizing on the influence of prominent social media individuals who have a staunch social following and are regarded as experts within their niche. Dig a little deeper and you’ll find micro-influencers.
These are individuals that have a strong social audience of between 1,000 to 100,000 followers and are viewed as trustworthy experts in their respective niche. Some examples include travel vloggers, food bloggers, fitness freaks, and fashionistas.
So, why do micro-influencers wield more marketing muscle over the traditional macro-level influencers (having more than 100,000 to millions of followers) and celebrities? Two words: more authenticity.
Customers are more willing to trust the opinions of individuals they feel will provide an honest opinion instead of raving because they were paid to. These smaller, more focused luminaries have more intimate relations with their followers. That is, they connect on a much deeper level with their audience and so, generate greater engagement rates.
Even the problem of fake followers is extremely unlikely with micro-influencers. You can readily determine that their followers that you’re targeting are real people and the engagement is authentic. You can use influencer marketing also as part of your backlink strategy.
Not to mention macro-influencers with gargantuan follower counts of over 100,000 have exorbitant price tags. With micro-influencers, you may even be able to pay in ways other than cash — such as you offering your product or subscription for free.
Simply put, your brand not only gains more attention by partnering up with trustworthy micro-influencers, but the followers who come across your paid partnership content are more likely to engage and even convert.
07. Implement A Customer Referral Program
As already touched upon in the second tactic, by far one of the best ways to fruitfully catch your customer’s attention is to get your existing customers to spread the word about your brand.
To quote Mark Zuckerberg, “People influence people and there’s no stronger influence than a recommendation from a trusted friend. A trustworthy referral influences your target audience more than the most powerful broadcast message. A loyal referral is the Holy Grail of marketing.”
So when potential customers hear good things about your business from people they know, not only will they pay more attention to your offerings but are also more likely to convert.
But even with the best product and brand experience, your customers likely won’t bother much to proactively share positive things about your brand — unless you provide them a rewarding nudge to do so.
A referral program, as the name implies, extends special benefits or rewards to your existing customers who introduce new ones to your business. This boosts your brand visibility and thus facilitates more customer attention.
Here’s The High-Level Process To Create And Launch A Customer Referral Program:
- Decide the incentive, such as a gift card, voucher, or a discount on their next purchase.
- Design the referral program landing page. Keep it simple — ask only for the necessary details (such as name, email address in the form.
- Share the program on your website, order confirmation page, email newsletter, and social media pages for interested customers to participate.
- Once they register, provide a unique referral link that they can share with their network.
- Decrease friction for customers in getting the reward — if someone converts using their unique link, they get the promised reward — as simple as that.
[Source: Referral Rock ]
Also, to capture more customer attention, make sure the program is easily shareable on social media with the click of a button. Use any of the countless referral program tools to quickly build and launch your program.
Consider Uber as an example. The company incorporates the basic rewards program but makes it easily shareable. It offers a rewards program to both riders and drivers, enabling customer advocacy to boost both sides of its business.
[Source: Uber Help ]
The invite code is right there in the app and all you need to do is share the code to give friends a discount and in turn, receive your own.
There’s no easy way to put it — the competition to catch and retain customers’ attention today is absolutely rife. It’s no longer a mere matter of having a business website and social media profiles to get the traffic and sales rolling in. You’ll have to invest the time and effort to stand out as a brand with your customer acquisition and content strategy. And that involves incorporating some proven creative tactics — such as the ones outlined in this post — into your overall marketing strategy.
These tactics are effective in both grabbing the attention of your potential customers as well as encouraging them to consider purchasing from you. So what are you waiting for? Now it’s your turn to start implementing these creative ways to grow your customer base.