Can't find the perfect font for your logo?
Get hundreds of logo designs in under 5 minutes by completing 5 easy steps
  • 1 Choose some designs that you like
  • 2 Choose your colors
  • 3 Add your company name
  • 4 Pick some icons
  • 5 Download your logo

Give it a try:

Decoding The Gucci Logo Design And Its History

by Alice Jackson Tweet - in Logo Design


Gucci is an iconic fashion brand famous worldwide for its high-quality clothing and accessories. The Gucci logo is a testimony of classy and timeless design and is regarded as a symbol of quality and authority in the fashion industry. But it has evolved over the years, meeting the design needs of the bygone eras.

Gucci is well known for its luxurious apparel, leather items, and accessories. The company is well known for its recognizable logo and unique design style, which features a variety of vibrant hues, patterns, and prints.

What Is The Gucci Brand Known For?

Established in Florence, Italy, in 1921, the Gucci brand comes from a high-end Italian fashion house. The company is well-known for its premium apparel, leather products, and accessories, as well as for its recognizable emblem and unique design style.

Gucci is regarded as one of the most prominent and essential companies in the world and has a reputation for being a leader in the fashion industry. The business has its headquarters in Milan, Italy, and is owned by the French multinational Kering.

With various fragrances and beauty items accessible, the company has a significant presence in the fragrance and cosmetics sectors of the economy. Along with its dedication to sustainability and social responsibility, Gucci is renowned for supporting several philanthropic causes and cultural endeavors.

The company is renowned for using premium components and skilled craftsmanship in all its creations, adding to its luxury and exclusivity image. The company makes perfumes, cosmetics, and home décor items, in addition to its primary apparel and accessory lines. The company has a solid consumer base and a large following among well-known people and celebrities.

In addition to its primary lines of apparel and accessories, Gucci also creates a variety of home furnishings, beds, and towels. The brand is well-known in the fragrance and cosmetics sectors with various fragrances and cosmetics.

Gucci has taken steps in recent years to be more socially and ecologically conscious, including pledging to use more sustainable materials and procedures in its manufacturing operations. The company has also received praise for contributing to several cultural and charity endeavors.

What Does The Gucci Logo Mean?

The Gucci logo is amongst the iconic designs that people can relate to quickly. But does it have any specific meaning? It is, in fact, simply the company name and a way for the consumers to authenticate the company’s luxury products. 

The logo consists of two G letters, which represent the name of the company’s founder Guccio Gucci. These letters symbolize veracity, grandeur, authority, sophistication, and heritage today.

Despite the Gucci symbol not having a specific meaning, it commands respect in fashion. Its target fashionable audience and celebrities take the logo as a symbol of luxury.

Here Is How Gucci Logo Design Evolved Over The Years.

Like all other global brand logos, the Gucci logo has a long evolutionary history. It is today a much-transformed logo design when compared to its initial emblem. Here is how the logo evolved.

Looking For a Logo Design?

We have helped thousands of business owners from all around the world with their graphic design needs such as a logo design, website design, social media posts, banner design and much more.
Get Your Logo DesignGet a Free Quote


1921: Just The Name On The Paper

In 1923, the company created its first logo, just the founder’s name. It was a simple logo with the founder Guccio’s ‘G’ before the surname. This logo continued to be the company’s brand identity.

Just The Name On The Paper

But the logo had its drawback for the company. Since it was the first design in Gucci’s history, the company continued with it for two years before having a new emblem.

1923: A Hand-Lettering Stylish Logo

The company soon realized that a simple logo with no style would not attract people’s attention much. If a logo is not distinctive, it fails to register in people’s memory. Considering that the logo had a dramatic turn in its design in 1923, just two years after the first one.

A Hand-Lettering Stylish Logo

This time, the emblem was in a handwritten letters style that was trendy in that era. The casual style of the letters gave the logo design a classic look that suited Gucci’s image as a leader in fashion clothing and accessories.

1934: The Hotel Porter Logo

In 1934, Gucci introduced a new logo that depicted an elegant hotel porter with two suitcases in his hands. It was an unusual and cluttery logo that was hard to understand at first glance.

Hotel Porter Logo

The 1960s: The Interlocking Gs Logo

During the 1960s, the company recreated the Gucci logo and had the famous interlocking Gs we know today. It later became the fashion industry’s one of the most recognizable symbols. The double Gs Gucci sign was first designed by Aldo Gucci, one of Gucci’s sons.

Interlocking Gs Logo

The Gs design was the initials of the founder Guccio Gucci himself. But the interlocking design later became a popular emblem. So, the company used this logo on its clothing, handbags, footwear, and accessories. Such was the recognition of the double G logo that it became a status symbol. It represented luxury, craftsmanship, quality, and timeless elegance.

professional logo

1992: The Wordmark Plus Monogram Logo

The interlocking double G logo was a powerful brand identity of Gucci, and the company wanted to keep it. Considering its acceptability amongst the target audience, the brand repurposed it in different versions and forms.

Wordmark Plus Monogram Logo

In the early ’90s, the company put the double G monogram under the brand name. That made it a combination logo, with people now reading the brand name as well.

1998: Wordmark With Spaced Letters

The company came up with a redesigned Gucci logo in 1998. It was a wordmark with spaced letters. The letters had a reasonable distance between them, giving the logo a distinctive look.

Wordmark With Spaced Letters

The absence of the interlocking G underneath was missing, giving the emblem a refreshing logo then.

2019 – Today: The Overlapping Gs Logo

In 2019, the logo appeared in a new version of the interlocking G design. The company came up with an overlapping Gs design with the right-oriented letters.

The Overlapping Gs Logo

Gucci Logo Design Elements

Gucci logo has a fixed set of design elements which is also its brand identity. The company uses these elements regularly on some of its products or selectively on others.


The Gucci name has, over the years, been connected with several other notable branding components. The famous red, white, and green stripes that reflect the colors of the Italian flag are also a part of its expanded brand palette.

Gucci Colors LogoThe green-red color scheme is primarily visible on Gucci bags, shoes, and leather goods. But the logo occasionally appears also in golden yellow.  


Gucci uses Granjon Roman font for the two interlocking Gs that appear on Gucci’s badge. This is also the font used for the company’s wordmark.

Gucci Granjon Roman font

The Gucci wordmark is classic, clean, and contemporary. The logotype used in the logo is a smooth serif, while the Gucci double Gs are sans serif. The logo’s overall appearance exudes confidence.


The Gucci logo is a distinctive shape made of two capital ‘Gs’, which are intertwined. This makes the shape look like two interlocking circles and may also resemble a chain link image. It may sometime give the impression of a jewelry chain.

However, the interlocking letter Gs shape is not fixed; instead, it changes per the company’s needs. While the usual shape appears very often, sometimes, one letter is a bit higher than the other. Some versions of the logo have the Gs stretched further.

The shape also mimics a bracelet’s links, symbolically expressing the company’s leading position in luxury products.

So, these are the key evolutionary phases of the Gucci logo. It shows that a brand must redesign or tweak its logo to recreate the core identity for new generations of consumers. Today, the logo is a classic, timeless design.

Do you also need a timeless logo design for your business? With such a design, your company can build and retain its brand identity for many decades for consistency. Designhill, the leading creative marketplace, can help.

If yours is a small business, you can create its logo all by yourself by using Designhill’s logo maker. Just drag and drop colors, fonts, and other design elements to have your logo.

Alternatively, this platform lets you launch your logo design contest for innovative designs from across the globe. They will send you dozens of new logo ideas responding to your brief. That is how to get a unique winning logo for your business in a few days.

You can also explore many designers in this marketplace to hire a talented logo designer.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Wrapping Up

Gucci is a reputed fashion brand known for its high-quality products, and it is also a trendsetter. Its logo is today a unique symbol of quality, sophistication, veracity, and grandeur. But the logo was once a humble design. It then gradually evolved over the decades before finally becoming a sophisticated combination of the wordmark and the Gs monogram.

Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, Connect with her on Twitter: @jackson_alice1



Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions