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15 Famous Fast Food Logos and Their Meanings

by Anne Carton Tweet - in Logo Design

15 Famous Fast Food Logos and Their Meanings

Have you noticed famous fast food logos? Each one of them has a unique appearance and meaning. Yes! The fast food chain you visit to have pizza, donuts, burgers, or other specialties isn’t just famous for its lip-smacking menus but also its meaningful logo.

Whether you want to start your own fast food business or just want to expand your knowledge base, we have you covered.  In this blog, we will discuss 15 famous fast food logos and the meanings behind them. Let’s check them out. 

Famous fast food logos with unique meanings 

01. Burger King

The Burger King logo is one of the most recognizable fast food restaurant logos. Its unique design conveys the brand message instantly. The logo is in the shape of a burger, which sandwiches the company’s name. Viewers can immediately know that the logo is about a brand that sells burgers. 

Burger King

The color scheme is attractive with orange and dark red used to quickly catch potential customers’ attention. Since burgers have a stuffed appearance, the brand name is in huge letters to send a visual signal to the fast food customers that it sells burgers. 

Meaning of Burger King Logo: The literal appearance of the logo symbolizes that the company sells burgers and other types of fast foods.  

02. McDonald’s

McDonald’s logo is a famous design that we all see around. People are familiar with the company’s arch logo. But what exactly does the yellow arch mean? The golden arches represent the company name as they resemble the M shape, signifying its initial letter. 

McDonald's

The iconic golden arches are the first visual when we enter McDonald’s restaurants. 

Meaning of McDonald’s Logo: Literal meaning of its logo is the ‘son of Donald’. In Gaelic, mac means ‘son’. The brand means providing a happy place for eating out with friends and family. 

03. Subway

The Subway logo looks like a simple wordmark in orange-cum-yellow and green. However, some directional elements are added to the design, making the logo stand out. Arrows are added to the first letter ‘S’ and the last letter ‘Y,’ conveying that the fast food giant has outlets everywhere. 

Subway

This logo is an excellent example of simplicity and the use of two colors to create an impact on the viewers. Due to its unique design, it is amongst the best fast foods restaurants logos admired by designers and people. 

Meaning of Subway Logo: The Subway logo gives an impression of exit and entry of a Subway. 

04. Starbucks 

Starbucks’ logo is another unique logo in the every-changing fast food industry. This popular coffee chain features a siren in its logo, a mythical creature used to lure in sailors. 

Starbucks

The mermaid is now used in the logo to seduce customers into purchasing delicious coffee and pastries. 

Meaning of Starbucks Logo: The logo represents addiction, obsession, and mysticism. 

05. Domino’s Pizza 

Domino’s Pizza

The logo of Domino’s Pizza has three dots. The dots inside the square represent the original locations where the company initially operated. But the dots also stand for the quality of the brand’s pizza. The first dot represents high quality, the second stands for the pizza’s freshness, and the third represents the company’s values. 

Meaning of Domino’s Pizza Logo: It symbolizes quality, freshness, and value. 

06. Pizza Hut

Pizza Hut is one of the most popular fast-food brands. The logo design showcases a circular shape along with red and while color scheme, which makes it stand out. The use of red color gives an impression its pizza and evokes a sense of hunger pangs. The hat symbol in the logo stands for protection and safety. 

Pizza Hut

The simple color palette and the pizza shape represent passion and love for freshly made pizza. Another angle of this fast food logo also appears to be like smeared tomato sauce. 

Meaning of Pizza Hut Logo: The logo signifies warmth and love that it gives to consumers. 

07. Taco Bell 

The Taco Bell logo has two meanings. First, it represents the brand’s name, paying homage to the company’s founder, Glen Bell. Second, the bell in the logo is connected to Mexico, where the company serves cuisine inspired by the local culture. 

Taco Bell

The logo’s white and purple color presents a pleasing combination. The bold letters also reflect the brand’s authority in its target market.  

Meaning of Taco Bell Logo: The logo signifies the name of its founder Glen Bell. The bell symbol stands for its connection with Mexico and California. 

08. Wendy’s

Wendy’s is another famous fast-food chain. It is named after its founder, Dave Thomas’ daughter. She is also the identity of the company’s logo. However, there is another family member hidden in the logo. 

Wendy’s logo

When you look closer at the daughter’s neck, you will see that MOM is written on the collar. It is surely one of the most admired food brand logos for its hidden message.   

Meaning of Wendy’s Logo: The logo represents Dave Thomas’ (founder) daughter. The literal meaning of the logo showcases coziness, warmth, and homemade food. 

09. Baskin Robbins

Baskin Robbins is yet another famous fast food brand that sells ice cream and cakes. This American multinational fast food chain offers a large variety of ice cream flavors. Initially, it offered 31 flavors when the brand started. They uniquely celebrated their ice cream flavors using their logo. 

Baskin Robbins

The Baskin Robbins logo has the number 31 hidden in the BR at the top of the brand name. The B and R letters have their inner parts highlighted in contrasting pink. So, the number 31 emerges from the initials of the brand name. That was the way to tell that the brand was selling 31 ice cream flavors at that time. 

Meaning of Baskin Robbins Logo: The logo signifies the 31 flavors of its ice-cream. 

10. Papa Johns

Papa Johns logo design

Papa Johns is one of the famous fast food joints, in fact, one of the largest pizzerias in the US. The brand offers flavorsome pizza along with many other offerings. Its brand promise — better ingredients, better pizza speak volumes about its offerings. 

The logo is a simple wordmark with red color dominating its color scheme. 

Meaning of Papa Johns Logo: The logo stands for great taste and quality ingredients used in its offerings. 

11. Tostitos

Tostitos is a popular brand of chips from Frito-Lay, a subsidiary of PepsiCo. This unique logo is famous for its design, which especially incorporates the brand name. The logo has two Ts shaped like two persons. 

Tostitos logo design   

There is also the ‘i’ letter representing salsa and chips. The yellow triangle between the two Ts stands for the chips the company makes. It seems like two people enjoying the Tostitos with salsa dip. 

Meaning of Tostitos Logo: The logo symbolizes that its chips are enjoyed by people. 

12. Dunkin’ Donuts 

Dunkin’ Donuts is a multinational coffee and donut brand that has been operating since 1950. Its logo is among the most recognizable visuals in the fast food business and industry. The design is known for its wordmark and letters that look oversized. Over a few years back, Dunkin’ Donuts changed its logo to meet the demands of its modern consumers. 

Dunkin' Donuts logo design 

The company’s mascot was Dunkie, which appeared in the logo until 1955. Now, the logo is without the mascot. It is a simple design with only the brand name. The bubble-style font of the brand name reflects the happiness consumers feel while enjoying fast food. 

Meaning of Dunkin’ Donuts Logo: The logo symbolizes its two popular items donuts and coffee. It signifies pairing the two and enjoying them in a delightful way. 

13. Chick-Fil-A

Chick-fil-A is America’s one of the most fast food brands. Its massive presence in the market makes its logo among the most identifiable visuals. The company makes chicken sandwiches, also reflected in its brand name.

Chick-Fil-A logo design

Its emblem features the brand name in handwritten letters. The wordmark is completely red to help viewers visualize its chicken serving business. The first letter, C, is playful and elegantly shaped like a chicken head, highlighting the company’s primary menu. 

Meaning of Chick-fil-A: The logo stands for grade ‘A’ quality chicken used in its food menu. 

14. KFC 

The KFC logo is among the most recognizable symbols of fast food chains worldwide. The smiling face of the owner — Colonel Sanders is an iconic visual that evokes trust and loyalty. This logo has no special meaning except that the face is of the brand’s founder, Colonel Sanders.

KFC logo design

The brand name KFC is in bold letters in serif fonts, conveying the company’s chicken and fast food authenticity. The red, black, and white color palette further enhances the design to make it timeless and powerful. Such a unique business logo is a great asset in helping a brand grow. 

Meaning of KFC Logo: The logo reflects the historical heritage of the brand. 

15. Olive Garden 

Olive Garden is an American chain that serves fast food items such as steaks, salads, pasta, and breakfasts. It operates from 900 locations worldwide. Since the company’s cuisine is Italian, the logo features an olive branch. It also evokes light, fragrant olive oil and Italian dishes. 

Olive Garden logo

Black and light green present a contrasting effect, which makes the logo design memorable. The handwritten lettering in style speaks about the delicious fast food it serves.

Meaning of Olive Garden Logo: The logo reflects its Italy connection that influences its menu. 

So, these are the famous fast food logos that should inspire designers and business owners alike. The global fast food industry is expected to exceed USD 1,467.04 billion by 2028. If you want to enter this domain, get a unique logo that tells your brand story. Consider the strategic use of fonts, colors, and space for a balanced design. 

You can hire a designer or connect with a creative marketplace like Designhill to get a desired custom logo design for your fast food business. 

Wrapping Up 

Fast food logos from famous brands are unique and inspirational designs. The strategic use of fonts, colors, and other elements is exemplary in these logos. Customers like these symbols for their design and message. 

Anne Carton is a small business consultant, designer and an enthusiast blogger working with Designhill, one of the fastest-growing custom design marketplace. She has authored several blogs, articles and editorials on various topics related to interactive content, concerning design, social media strategies, growth hack strategies, digital marketing and e-commerce. Facebook | Twitter

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