Last updated on May 28th, 2018
Companies set their own business goals. But to achieve these goals is difficult due to high competition from rival enterprises. Every company is working hard to grab a market share by driving more customers. Here, Memorable logo design can help them catch wavering attention of their potential customers. Thus, getting a logo designed can help meet your business goals in many ways.
Successful entrepreneurs acknowledge the importance of branding as a crucial factor in meeting business goals. Branding is all about communicating with consumers in such a way that they get a message.
But the message must be somewhat different from the rival businesses. We generally associate a brand with its logo, which is an identity of the company in a market. A remarkable logo design help build perceptions of the public about a company and its products or services.
But all the experts agree that branding is basically about communication. This is the reason that startups want their company’s name to be easily recognizable. They also want a logo that people can relate with easily. According to a survey, consumers take only 10 seconds to get first impression of a brand logo.
Here Is How Logo Designing Can Help You Meet Your Business Goals?
01. Create Brand Identity
Your impressive logo design can help you build your brand identity. It is crucial that you project true personality of your business so that it can be marketed efficiently. By projecting your brand in a special way, your business stands out from your competitors. A well-thought out branding strategy can help associate a distinctive culture within your business. Your logo will thus be able to leave a strong impression on your prospective customers.
Remember that if your logo design is perfect and depicts your brand accurately, you can take its design elements to create other designs for marketing campaigns. For example, you can borrow your colors, fonts, and other elements from your logo when creating a brochure design. This means that your logo will work as a basis and guide in designing your marketing materials.
02. Give Credibility To Your Business
People like to buy branded items. This is because they believe such products are superior in quality. They assume it due to the brand value they perceive in a product. This is what we know as the strength of a brand and your logo is an expression of your brand. If a logo design is attractive, unique and professionally created, the customers will believe in your business even more.
Not only logo, but even your user-friendly website design having your logo at the top will encourage customers to buy your products or services.
03. Make Business Easily Recognizable
People remember visuals easily. Visual images remain in your memory for a long time. A logo is a visual with a purpose. If your logo design is a work of unique visuals that stands out from other logos, it helps people in recognizing your business at a glance. Customers may forget a company name, but they still remember its logo. For example, McDonald’s yellow arch logo is everyone’s memory. But not all of them can recall the company name immediately.
Even your other design items such as a business card design becomes memorable when your impressive logo is printed on it. So, a great logo adds value to your business card as well.
04. Have Marketing Edge Over Competitors
A memorable logo design can help you be ahead of your competitors. A logo is your tool to create a brand. So, with such an impressive logo you drive customers easily. This is the reason that global companies have iconic logos. Such logos work as a magnet to attract customers. With a memorable logo you have a bit of extra advantage.
Nowadays, you have to use every tool at your disposal to get ahead of the competition, and a strong brand is an extremely powerful tool. A beautiful custom logo that consumers like will give you this little extra advantage you need to have them choose your products. With a strategically designed logo in place, your marketing campaign material like packaging design makes the desired impact on customers.
05. Send Out Your Brand Message
Your company must be having a message for your target customers. A professional logo designer can create your message through the use of specific colors etc elements. A logo is present everywhere on products, packaging, brochures, website, etc. It even becomes part of your leaflet design and other ad campaigns to distribute your company information to customers. So, your brand message is conveyed to everyone who is buying your product, visiting your website, reading your brochure, etc.
Now that you are aware of the benefits of a memorable logo design for your business, know the way to create a logo with a purpose.
06. Logo Increases Sales
A logo design that stands out can also help in increasing sales of your products or services. A logo can influence growth of sales in three ways. First, logos are capable of enhancing the first impression of customers. As they are impressed with the logo and its message, they form a great opinion of the business too. That lures them towards the company’s products.
When potential customers glance at a logo for the first time, they get either positive or negative impression. This plays a crucial role in the decision of making a purchase. So, make sure that design of your logo is neutral and it should be acceptable to all cultures. This is because if a logo evoke negative feelings, people will avoid buying the products of that particular brand.
Secondly, logos fill customers with emotions like trust and security. A graphic designer uses the power of colors to evoke an emotional response. Thirdly, your logo helps your business stand out in the crowds of other competitors.
What to consider in designing a logo that helps meet business goals.
07. Choose A Perfect Logo Type
There are mainly three types of logos. These are font-based logos which mostly have company name in big and bold letters. Such logos are excellent option for small business who have small budget for marketing. The company name in the logo itself becomes an advertisement for the company.
Second category is of illustrations based logos. These logos depict what your business precisely does. This can be expressed through the use of some exciting illustrations. Third type of logos are the ones having abstract symbols. You can take Nike’s swoosh as an example of abstract logo.
For startups and small businesses, illustration design based logos are considered the best option. You can easily engage and create some excitement for viewers in a logo using illustrations. Font based logos should be a choice for strong brands.
08. Pick Right Colors
Colors make logos appear visually pleasing. An expert graphic designer picks colors considering many aspects. The design incorporate only those colors that reflect core business values of a brand. Target customer’s social, economic etc. profile also is a basis for the use of colors.
Mostly, neon colors are best for making a bold impression while pastel-soft shades are build light mood in a design. Blue is the color for friendliness and socialization. Yellow and orange evoke the feelings of energy. Similarly, gray, navy, and black are associated with authority. Red is mostly used to convey a message of passion, love, and aggression.
Once you have a logo, it’s color scheme should be used as a benchmark for your other graphic designs such as website, brochures, business cards, and even mobile app design.
09. It Should Be A Simple Design
A simple logo design conveys its brand message instantly and effectively to potential customers. Use minimal design methods, which implies that engage your customers with minimum design elements. Remove all the additional lines, colors, typefaces. Take a look at how global companies logo evolved from complexity to simplicity.
Create a logo with one or two colors and typeface. In fact, simplicity of design is desirable in your other marketing materials like brochures, cards, and advertisement design.
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10. Make It Versatile
Your logo will be put on different places in a variety of sizes. In fact, a logo appears on a wide range of things right from products to advertisements. This means that you may be printing your logo in a small stamp size to as big a size of billboard. Therefore, the logo should be scalable. It should not lose its sense of proportion when blown up in size to fit in a billboard design. It should also be visible clearly on a promotional product such as a pen.
A versatile logo will look impressive in its colorless version also. You will be sending photocopies of documents that have your logo. You will advertise your business in newspapers, local magazines etc. where logo will appear in black and white. So, make sure your logo design looks powerful and appealing without colors too.
These are the key points that you need to keep in mind to create a remarkable logo design that stands out. Only such a logo will be add value to your marketing campaign to achieve your business targets.
Are you also in need of an outstanding logo for your startup despite a low budget? Your startup can afford graphic design services of great quality though crowdsourcing route. You can send your logo work to Designhill, which is a leading platform for business owners who need graphic design items.
Just launch your logo design contest at a low price and get dozens of new logo ideas from as many graphic designers. What is more, if do not like the designs, the site will return your money under its 100% Money Back Guarantee policy.
If a logo is properly designed by considering its key aspects, it will drive customers your way. Such a business symbol becomes your impressive brand identity. People get your core business message on glancing at your logo. Once such a logo commands respect from the people, they trust your products or services and it helps reach your business goals.