Last updated on December 5th, 2024
Stickers have been around for years as a potent marketing tool to promote businesses, products, services, and events. Small businesses have also been using custom stickers as a cost-effective way to enhance their reach in their target market. That is why stickers are still relevant in this age when many new marketing techniques have emerged.
The growing importance of creative marketing tools in business branding
Stickers have been around for centuries to promote events, products, or services. Small businesses and individuals still use stickers as effective marketing tools. Here are some of the reasons why stickers are marketers’ favorite tools.
Since stickers can be put anywhere due to their small size, they become a handy tool to make your business easily visible to people. You stick them randomly anywhere so people can see them and notice your company and its offerings.
There are several custom promotional items, such as water bottles, mugs, utensils, appliances, doors, laptops, etc. but stickers have their own benefits. You can stick them on high-traffic areas, consumer products and areas, lamp posts, bulletin boards, and so on for quick visibility.
When combined with a strategy, stickers can also help win customers’ loyalty over the years. This is because people often keep stickers on their household products for years. That leads to visibility and customer loyalty. That helps in brand recognition, too. Your brand becomes an integral part of families thanks to the stickers.
Here is how stickers are revolutionizing Business Branding and promotion
Stickers have proved their worth in marketing and promoting brands, products, or services across various niches. Here is how you can assess stickers’ use in branding and promotion:
The Versatility of Stickers in Branding
Stickers are versatile marketing tools for enhanced brand visibility. Businesses and promoters can use stickers across various packaging, products, and promotional materials. These can be placed anytime and anywhere with ease and cost-effectively. Here is how you can check stickers’ versatility for branding purposes:
Boost branding
Marketers have made good use of stickers in branding. They have stickers as company logos, company names, and brand colors. Then, stickers are applied to the packaging, products, and promotional materials such as posters and flyers. This way, stickers work like custom business cards since people can share them with their friends. The foremost difference is stickers do not carry your personal details like a business card does.
Build a solid brand identity
Stickers when placed on strategic locations, get noticed by many. Gradually, it builds recognition and then turns it into a solid brand identity. The right use of brand guidelines give it a cohesive look that ultimately attracts customers.
Easy and informative on packaging materials
These stickers are used on cardboard boxes, plastic containers, paper bags, and other packaging materials. Promotional giveaway materials are also excellent for putting stickers on them. These stickers carry relevant information that makes packaging materials easily recognizable.
Easy to use on company vehicles
You can put stickers on company vehicles that are always moving across the cities. So, these vehicles with your brand stickers enhance the visibility of your business.
Amongst other usages of the versatile stickers include window clings and wall graphics. That is a great way to decorate a business space. Lamp posts, utility boxes, and other public places are also great for using stickers as a guerrilla marketing campaign.
Stickers are also available in various materials, such as vinyl, which is resistant to extreme temperatures, water, and UV rays.
Cost-effective marketing with Stickers
Marketers are exploring the potential of stickers as a cost-effective means of taking products or services to the target customers. There is also little cost when handing out stickers to people in a conference, fair, or event. They can also be a great part of custom stationery.
Compared to the high costs of advertising and marketing using traditional methods, stickers are entirely affordable. These are also easily customizable.
Traditional marketing methods, including billboards and print ads, are costly. It involves many people and ideas to work on, hence these are expensive.
Stickers, on the other hand, are budget-friendly marketing materials. These are less expensive than banner ads, hoardings, and other conventional campaigns.
Leaflets usually do not last long, as people throw them away after reading the content. But stickers last longer as they remain on the surface for many more days and months.
Creative Sticker Campaigns and Success Stories
Many global brands took advantage of stickers’ versatility in boosting brand recognition. We can site many such brands that benefited from their sticker marketing campaigns. Here are some well-known examples of global brands launching their creative sticker campaigns:
Gillette
Gillette, the global shaving razor blade brand, benefited from launching a marketing campaign based on stickers. The company created small stickers the size of a palm and pasted them across Manhattan. The sticker design depicted a person whose face had bloody tissue stuck all over it. This gave the impression of shaving the wrong way. This sticker instantly gained public attention, giving a boost to the brand recognition and identity amongst consumers.
Pedigree
Pedigree is a global dog food brand that launched a brand awareness campaign using stickers. The company created the stickers and pasted them everywhere. But they sprayed an essence of dog food on those stickers. That resulted in dogs licking those stickers, and the company knew which food dogs liked. The company pasted the stickers in front of pet stores and supermarkets.
Reddit once had a small advertisement budget. It was then that the company launched its sticker marketing campaign. The company put stickers on signs and posts everywhere. They even gave stickers to the public who wanted to volunteer in the campaign. That helped Reddit become popular with the masses.
These are the different aspects of stickers as a marketing tool for building brand awareness. With a well-thought-out sticker design and campaign, a small business can drive the attention of its target customers.
If your small business needs to start its sticker marketing campaign, Designhill is the best platform to visit. You can launch a custom sticker design contest or explore PrintShop by Designhill, a print-on-demand site with plenty of readymade stickers created by artists. You can buy a bunch of relevant stickers from this site for your brand’s marketing campaign.
Wrapping Up
Stickers are cost-effective marketing tools for all scales of businesses. These small creative pieces drive people’s attention and engage them quickly. Compared to traditional, expensive marketing methods, stickers are much cheaper. Stickers also help boost small businesses in building brand recognition amongst the masses.
