Last updated on March 8th, 2025
Marketing is not about creating a campaign that is applicable throughout the year. A clever marketer knows the campaign strategy must change to target audiences per their needs and moods. This is why marketers create a different plan for a different season under seasonal marketing strategies. That is especially the case when custom printing products are used for brand promotions.
Each new season brings new marketing opportunities. Brands explore seasons to take advantage of changing people’s moods as they look for something new in life. Most brands, therefore, make their brand promotion strategies differently for summer, autumn, winter, and spring. That is a better way to engage their target customers with new offerings.
So, here is how your business should adapt its season-based marketing strategies when using promotional print materials.
Summer: Create high-visibility print materials
Summer is the perfect season for people to engage in more outdoor events, including Coachella festival, and more. Your target audience likes to be under the sun, enjoying warmth and activities. This is also the time for businesses to get their print promotional campaigns ready for better engagement.
Key print materials for summer
For the summer, your printing promotional materials may include postcards, custom posters, flyers, brochures, persuasive banners, and even beach towel designs. Ensure all such items have your company logo and slogan to engage the audience.
Marketing tips
Here are some marketing tips for summer:
- Use bright colors to express the sunshine and happiness of people enjoying the atmosphere.
- Incorporate bold fonts to convey your brand’s summer message and evoke excitement.
- Entice customers with your exclusive summer offers.
What the audience looks for
Outdoor activities mean audience participation. It’s natural for them to attend summer events and engage in activities. So, go for print materials that look stunning in the outdoors. When you customize these materials, you can convey the right message to the right audience. Also, you can use them to attract event-goers and interested individuals.
Autumn: Incorporate earthy tones
With a nip in the air during autumn, consumers’ shopping mindset witnesses transition. This is the time, when most of them start marking holiday plans like where to spend the vacation, what to buy, and so on.
Having a marketing strategy and materials designed around this mindset helps target them.
Key print promotional materials for autumn
You can explore different promotional materials for indoor activities during autumn. Use neon signs for visibility and personalized table covers to boost engagement. Think of showcasing your fall products using seasonal catalogs and direct mail postcards. Use branded personalized calendars to engage your target audience. Ensure that these materials for promotions express the essence of autumn.
Marketing tips
Here are some marketing tips for the autumn season:
- Use specific color palettes with earthy tones
- Your message should convey growth and the arrival of something new
- Use print promotions on themes like Thanksgiving and Halloween.
What the audience looks for
Autumn is when people focus on spending time with family, preparing for the holiday, and mulling over education. This is the time when they break away from their regular schedule to enjoy the time off. So, as a brand, you should capitalize on this mindset with print promotions that convey a sense of comfort, rest, and relaxation.
Winter: Explore rich, warm colors and holiday imagery
Winter is a holiday season, and people find ways to make themselves warm and comfortable. They look for comfort to escape harsh weather. Since it is the season to enjoy holidays, brands can leverage it by adopting seasonal marketing strategies. They can introduce special holiday gifts and organize events for Christmas and New Year celebrations.
Key print promotional materials
When exploring different printing materials for brand promotion, think of using the ones that capture festive vibe. Signs & banners, calendars, flyers, brochures, notepads, business cards, and bag tags are the major materials for marketing your brand during the winter season. Do not forget to customize these with your brand’s name and logo.
Marketing tips
Here are some helpful tips for marketing your brand using the print materials:
- Use rich, neon, and warm colors.
- Use holiday-themed images for promotions.
- Highlight seasonal products to attract and engage customers.
What the audience looks for
The audience looks for holiday merriment and friendliness during winter. So, marketers should provide these two things along with an unforgeable experience. The personalized materials should ooze the festive five, while capturing the winter essence.
Spring: Use bright pastels and nature-inspired themes
Spring is the season when nature refreshes itself with new leaves and flowers. This is also the time for people to make a new start in their lives in many ways. Therefore, brands can use the spring season to launch new products and offers. It’s also time for them to renew their marketing and promotional strategies.
Key print promotional materials
Since people move outdoors for different activities, use pop-up banners as your main printing material to drive their attention. You can also wave custom flags around to get your brand noticed. Take your brand to trade shows and spring festivals for better engagement.
Marketing tips
- Use bright pastel colors to express freshness
- Choose nature-inspired themes and elements
- Encourage customers to renew their businesses and spirits
What the audience looks for
People enjoy warmer weather conditions during the spring, filling the environment with excitement and enthusiasm. They are more involved in outdoor activities such as home gardening. Therefore, you should print promotional materials, including custom apparel, to encourage such activities, while channeling their energies.
Compete well with customized print materials
Hundreds of brands compete hard to grab customer attention during different seasons. So, your brand should be well prepared to face tough competition from rival companies in your target market. This should prompt you to create unique print promotional campaigns. The key is to stand out in the market.
No matter which printing materials you choose, ensure that they resonate with your potential customers. They should also align well with each season so that your brand stays relevant year round.
The number of readers in print advertising niche is expected to reach 3.1 billion users (source Statista). So, it’s the high time to keep focusing on seasonal print promotions via printed materials.
Wrapping Up
Print promotion is amongst the most popular marketing campaigns. But make the campaign stand out for each season so people can align with your brand. Choose printing materials that match the season when you promote your brand. Pick colors, fonts, and other elements accordingly for a lasting impression.
