Last updated on September 6th, 2023
Most businesses have their online stores opened on Shopify to increase their reach among target customers. So, when you think of starting your Shopify store, you have already a massive number of store owners competing in your niche. To stand out, therefore, you need a unique logo design for your store. With a well-designed logo, you can convey your brand message and personality.
Shopify is among the popular e-commerce platforms for businesses that want to sell products online. They can open their online stores at Shopify and start selling products at their prices.
What is more, the platform is also an online retail point of sale system known as Shopify POS. Using the POS, businesses of all scales can sell products to people in person.
Shopify also helps online store owners in the growth of their business by providing their many tools and features. For instance, they can access a set of tools and services including payment gateways, customer engagement, shopping, and marketing. The users can also analyze customers’ data to gain an insight into how customers are responding to the offerings.
Shopify is one platform where businesses can sell all types of products. These include physical and digital products, memberships, services and consultations, rentals, and classes.
Why do you need a logo for your Shopify online store?
Here Are Some Major Reasons Why You Must Ensure A Unique and Impressive Logo For Your Shopify Online Store:
- Your Face of Business – People will recognize your store by looking at your logo first and so it becomes the face of what you sell through the store. An impressive logo will mean an impressive face of your store. It is also a representation of your business idea. A well-designed logo will also remind people of your online store and the products they bought from it.
- Make A Good Impression – With an excellent logo, your online store can make a great first impression, which lasts long in the users’ memory.
- Stand Out From Competitors – Since hundreds of online stores are selling the same products or services in your niche, your unique logo helps look your store different.
- Grab Attention – An attractive logo design can catch visitors’ eye instantly to your online store whenever your logo appears on your marketing materials. Remember that the attention span of people is fast decreasing and the logo can drive their attention quickly to your store.
- Convey Your Brand Message – You sell a certain category of products or services. Your logo design can hint at the category, which will be your brand message. You can ensure that by carefully selecting colors, fonts, and other elements.
Features of An Impressive Shopify Logo
01. It is A Simple But Unique Design
An impressive Shopify logo is a simple design but it is unique as well. It may be a symbol only of its industry or business or it could be just a combination of a symbol and a store name underneath.
A simple logo has only one or two colors, fonts, and very limited use of other elements. So, the designers prefer to create a logo with minimalist design principles.
But it is also a unique design, which implies that it looks different from many other Shopify store logos. Its use of color scheme and fonts makes it stand out from the crowd of logos.
02. It Has One or Two Colors
Most Shopify logos have one or two colors. Colors are used to express brand message and identity by evoking a specific set of viewers’ emotions. So, think of the colors that best represent your business and industry.
Know that each color stands for some emotions. For instance, red is the color of passion, aggression, love, and enthusiasm while yellow evokes hope and green expresses growth and earthy elements.
The use of multiple colors will complicate your online shop logo and will convey a mix of emotions, which may not be desirable in the case of your business.
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03. The Logo Has One or Two Fonts Only
Another feature of an impressive and attention-grabbing Shopify store logo is that it uses only one or two fonts to express its personality.
Do not use multiple fonts if it is a typography-based logo design. Sometimes, just the initials of your store or company names are sufficient to create a font-based logo.
04. It Conveys A Brand Message
Your Shopify store logo should be conveying what your business is all about. Visitors of your store page see your logo prominently and so they will judge your quality of products to some extent by getting its message.
The logo should be conveying your brand values in the form of the message so that the design wins over them. So, before designing the logo, make sure what you need to convey to your target audience.
05. It is A Versatile and Scalable Design
While promoting your Shopify online store, you will print your logo on different surfaces and across all screen sizes. Therefore, the logo should look impressive not just in color but in its colorless version as well for fax or other documents.
Your logo should also be scalable, ensuring that it doesn’t lose its quality even when scaled down to a tiny size or scaled up to a billboard size.
How to create a logo using Shopify Logo Maker?
Although Shopify lets you generate a textual logo automatically, such a logo is not a well-thought-out design and is unimpressive. So, make sure that you or a professional designer creates your logo to give it a personal touch. Only such a design can connect people with your online store and convey your brand message.
There are many logo-generating tools on the web. But not all of them are useful and trustworthy. You should pick the DIY software that comes with a reputation. You can place your trust in Shopify Logo Maker from Designhill, a leading creative marketplace that can be seamlessly integrated with Shopify POS.
You can choose to design logo for your Shopify online store all your own even without any designing experience.
Consider These Steps:
01. Enter Your Store’s Name
As you open the Shopify Logo Maker page, it gives you a bar to enter your store’s name. Make sure that you provide the correct and full business name that you want viewers to see in the logo.
02. Pick A Design Style
Next, the software offers various design styles to meet your unique needs.
03. Select Your Color Scheme
Colors are important to evoke your viewers’ emotions, which you can explore to convey your brand message. The software lets you choose a few color schemes out of many that may go into creating your logo.
04. Add A Slogan
Often a slogan added to a logo proves to be effective in conveying your brand message and values. So, come up with an enticing slogan for your online store and provide that to the online logo generator software.
05. Add A Symbol
Next, Shopify Logo Maker lets you choose up to five symbols related to your business and industry. It helps the tool generate logo design ideas that will go well with your online store logo.
06. Choose A Logo
The logo maker will then come up with dozens of logos as per your brief. You can pick one logo out of many to further develop it.
07. Customize The Logo
Another thing to note when you ponder on how to use a logo maker tool is that it will allow you to customize your logo as many times as you want free of cost until you are fully satisfied with the result.
08. Download and Use
After you have customized the logo, download the logo and incorporate it on your online Shopify store page as your brand identity.
So, these are the few crucial tips that you can follow while using the Shopify Logo Maker. Since you may not be having the experience as a designer, customize your logo many times until you are fully satisfied with the results.
Logo of your Shopify online store is your store’s visual identity. While using the Shopify Logo Maker, you can create your logo in quick steps. But choose colors, fonts, and other elements that suit best to your store’s personality so that it conveys a message to the visitors.