Last updated on November 20th, 2018
An emerging bar & nightclub business, like other enterprises, need to stand out from a crowd of similar companies. And the name of the new bar and nightclub can make a difference in terms of building a proper recognition among the target audience. With a unique and memorable name, a business can confidently enter a market with its services or products.
Bar & nightclub business is on the verge of becoming one of the most lucrative sectors. In the United States, revenue generated by bars and nightclubs is estimated to be about $24 billion annually. This sector employs about 345,000 people directly. So, your new enterprises in this sector can explore plenty of business opportunities.
For a new business, including your bars and nightclub, its name matters a lot to customers. A carefully picked name can instantly tell what specifically a company does. This helps in drawing the attention of those who are looking for the company’s unique services. This way, in a highly competitive market when people’s attention span is wavering, a precise name helps customer pinpoint the services they are looking for in a market.
But naming a business is not easy. There are already many bars and nightclub business with attractive names in your city. When you are delivering the same services, to pick a unique name for your business becomes even more difficult.
Have A Look At How To Generate Business Name Ideas For Bar & Nightclub Business
01. Consider Your Location
When naming a bar and nightclub, people first want to search its location. The first question that comes to a new customer’s mind is about the location. So, if the name reflects the place of bar and nightclub business, it will help customers locate your new bar easily. Most bars have names after their locations for this reason.
For example, Studio 54 was named so as its location was at 254 West 54th Street in New York City. Similarly, Wickenden Pub is on Wickenden Street, and The Dorrance is on Dorrance Street and The Eddy on Eddy Street.
An advantage of naming your business after a location is that when it appears on your bar and nightclub logo design, people can immediately locate your business. You do not have to spend extra funds to market the place of your bar and nightclub. The logo itself tells the place of your business.
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02. Name Your Business After A Theme
If your location is not a prestigious address, then name your bar and nightclub business after a theme. An example of such as name is Copacabana Club. The theme behind this New York hot spot name was Brazil. However, make sure that the theme is simple and do not forget to give it some twist.
For example, there is this Ray’s Happy Birthday Bar where everyone gets vodka on his or her birthday, and others sing along. Similarly, Los Vegas’ nightclub XS is called so as the customers can get whatever they want. A theme based name also makes an impressive bar logo design as your bar’s visual identity. The theme can be the basis of the design for immediate conveying of a message to the potential customers.
03. Use Your Imagination
If you are looking for some unique names that have a quirky element in it, that will be a good idea to catch the attention. Give some whimsical turn to the name. For example, the Clutch Cargo’s nightclub in Detroit is named after a cartoon figure.
Similarly, Ogie’s Trailer Park nightclub is named after the owner’s cat, Ogie. With such exciting names, your most visible nightclub logo becomes even more attractive to the audience.
04. Think Of Your Own Name
How about using your own name? If your name sounds excellent and it is impressive, then think of using it as your business name. This trend is mainly seen in Ireland, where most nightclubs are named after their owners. Such examples are McBride’s, Doherty’s Irish Pub, Aidan’s Pub, and many others.
05. Stand Out From Competitors
Make it sure that your bar and nightclub business name stands out from your competitors’ nightclub names. Such a unique name should at least look different in your locality. To find out what names your competitor nightclubs and bars have, google the name you think is right. If other businesses have the name, it will come up on the search results. Then, pick another name.
Just make an elaborative list of the bars and nightclubs in your locality. Find out what is common in them. What sounds and letters they frequently use. Then, pick a name that is entirely different. Know also that your professional graphic designer will be able to create unique visuals such as logos and websites based on a name that stands out.
Another way to ensure a unique bar & nightclub business is to brainstorm. You may need several brainstorming sessions to get a name that clicks finally. Ask your team members and close friends to gather at some place and have fun in suggesting some names.
But it is better first to give them some guidelines so that they come out with the right type of names. Sometimes, you want to build a beautiful visual identity of your brand. For that, you want a memorable and simple nightclub name. This means you can tell the team that you have a dance club logo design in mind and you want a name that fits well in that design. This way, you can find out an impressive name.
07. Think Of Your Brand
When naming a business, think of the perception it needs to create among its target customers. Similarly, find out what do you want your customers to think about your bar & nightclub business.
What brand image does your nightclub wish to project? You should precisely answer that question. Then, come out with a name that reflects the brand personality and message. Your logo designer also will ask you about the perception your customers have in mind so that the logo can express it.
09. How It Will Appear Across Platforms
Not all the names look equally impressive on the entire online and offline platform. If the name is too long, it may not look good on your business card design that has little space.
Find out if it goes well with the design of your website and other digital products. It must leave a good impression when seen on signboards, advertisements, and other marketing materials.
10. Make It Unique But Simple
Whichever name you pick, make it sure that it is simple and easy to pronounce. If it is a tongue twister, it may decrease the recall value of the name and the club. But an easy name does not mean that it should come essentially from day-to-day life. Sometimes a name that we never heard before comes to our mind quickly as its pronouncement is easy.
When you create a logo for a bar and nightclub business, it is imperative keep in mind that a simple name makes the logo even more stunning. Remember that the logo will appear everywhere in your marketing campaign, meaning that a simple name will catch the attention along with your logo.
11. Ensure It As A Domain Name
The chances are that the name you finalized in a brainstorming session may not be available as a domain name. In that case, it is difficult to put your nightclub business on the web through graphic designs such as a website and social pages. You should have a domain name, which is your web address of the company so that people can have your club’s details online.
So check domain availability for the name using GoDaddy or such other sites. If the domain name that you’re looking for has already been taken, try out some options. You can check with the owner of the domain if he’she is willing to sell it to you. You can either try variations like .net if .com is not available.
Most importantly, find out if someone else owns the name as a trademark or not. So, check your state or federal authorities to find out if the name is available for trademark registration. If the authorities deny you to register, it’s better to look for another name. Remember that your nightclub name should be registered as a trademark as it will be your brand identity.
You can search for any trademark infringement of your bar and nightclub name. Just visit the U.S Patent and Trademark Office’s website. At the site, find out if some other company already registers your business name or a part of it as a trademark. If your company’s name has no legal issues, register it as your trademark right away.
13. Get Feedback
While your team members can suggest a unique nightclub name, there is no harm in getting a second opinion. How about knowing what people think of the name. That is the way to understand the people’s perspective.
So, you have a nice social media page design of your Twitter and Facebook account. Use them to your advantage by running a poll to find out what people think. Put a short list of select names on your social pages and request followers to vote and comment.
So, this is the primary consideration while naming a bar and nightclub business. But the naming process is like a creative process which takes its own course to complete. The right name may strike you as a great idea in no time, or it may even frustrate you as it takes time. But take the name seriously.
Once you have decided the name, the next step is to create your nightclub’s visual identity. This you can do by creating unique a logo, business card, website, and many other visuals for business promotion. Here, Designhill, a prominent marketplace, can help you. The marketplace can deliver you a host of design solutions from dozens of designers from across the world.
Make sure that your bar and nightclub name is simple and it represents your brand message to attract potential customers. So, get a simple name that carries your brand personality and specifically tells customers about your business. But it must also be available as a domain name and trademark.