Last updated on February 7th, 2019
Chanel, Gucci, Prada, Armani, and Burberry — these are a few major fashion companies with a worldwide presence. It’s incredible how an unknown name can be transformed into a big brand. Today, if we look around us, we get to see at least one of the brands mentioned above. In fact, these companies are so well-established in the fashion industry that they have become an integral part of the elite class. We no longer “Search” for these brands, we just “Google” it to know the latest updates. That’s the power of choosing the right business name. While providing the right product and services are essential, presenting yourself through brand name and communication decides whether you are going to gain access to every part of your customer’s life.
Your brand is more than just putting a name or a fashion logo on your business card. It is the identity that differentiates you from others, both online and offline. It gives your company a meaning, helps to form an opinion and promotes growth. It gives you the opportunity to create a first impression; and as we know that not everyone gets a second chance to leave a lasting impression.So, it becomes imperative to choose a meaningful, smart and memorable business name for your fashion company.
The USA is a leading country in the fashion design industry along with Germany, Italy, France, UK, and Japan. The fashion business is an industry that witnesses frequent changes and so are the graphic design ideas. According to Statista, the sector is generating revenue worth $524,872 million in 2018 and is expected to touch $787,524 million mark by 2022.
Since the fashion industry is snowballing, businesses across the globe wish to enter into the market to tap its immense potential. Plenty of new brands enter daily hoping to come up with a big name. But unfortunately, very few manage to survive or leave a mark in the industry. There can be several reasons as to why these companies fail to register their presence, but the right business name could be one of the prominent reasons out of them. Your business name can make or break your company. It has the power to make an instant connection with the audience.
As you are going to launch your own fashion company, naming a business can be quite challenging. You might have come up with some unique trends and designs, but if you fail to catch the attention of the audience, then all your efforts will go in vain. There are already big players in the industry and competing with them is not that easy. So it is essential to come up with fashion company name ideas that instantly catch the attention and create hype on social media platforms.
Before we start discussing how to create a name for your fashion business, there are a few things that you should ask yourself first:
01. Do I Really Want To Run A Fashion Business?
Fun, parties, glamour, travelling — what more one can ask for in a career? But here is the reality check: Running a fashion company is not as glamorous as it sounds. You might need to pack your bags at 2 am in the morning, steam the clothes again and again, and working with an accountant will become a part of your daily routine.
You will be likely to spend 10% of your time designing and the rest in managing production, sending clothes for the shoot, dealing with suppliers and lot more. And on the top of that, you want to earn profits. Starting a business requires a full-time dedication and availability. And when it comes to the fashion business, it becomes quite challenging because of complexity and competitiveness in the industry.
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02. Do I Really Have Or Can Find The Necessary Skills, Contacts And Funds?
One thing that is clear that you won’t be able to manage everything on your own. You need the help of people who trust you and your company and ready to join you as a team. Assessing your skills and abilities will help you in finding the gaps that need to be filled for running a business. You might think that you have a design degree and there will be no skill gaps.
But the fact is that the actual designing process will be entirely different from what you learnt in your design school. Running a fashion business requires following an organized process that not only works for you but your team as well.
Apart from the organized design process, the next thing that some designers do is to find a business partner who not only supports him financially but also helps him in bringing new skills and ideas on the table. They can be anyone, a friend, sibling, or your spouse. You need to have the contacts of people who support your opinions and efforts in the industry.
You may need the assistance of professionals such as a lawyer, accountant, professional graphic designers, photographers, and many more. Being a startup, you would definitely want their services at affordable rates. Having the contacts can help you in getting the services of these people.
P.S: If you are looking for graphic design service then Designhill should be the first step in finding the right designer for your business.
03. Do I Have Something Unique To Offer?
Before starting a business, you should conceptualize it carefully. What is so unique about your business? Why should people choose your products over the competitors? Are you selling your products at the price people are dreaming off? You should be very much clear about whom you are designing for. Are you designing for your friends or, for women of high class? This is not enough.
You need to understand the needs of customers and find what motivates them. You should be clear with their psychology and emotional needs. Just imagine all the aspects of their lives, and find out how your business will benefit them.
Here Are Some Tips To Generate Business Name Ideas For Fashion Companies
Step 1: Creating A Name
Starting a business needs you to consider a lot of things. There may be many ideas popping in your mind. However, one of the best approaches to create a name for your fashion company is to focus on its fundamentals. Here are a few steps which can help you in generating a name for your fashion business:
Specify The Type: While choosing a fashion company name, it is essential to take into consideration the type you are going to work with.
- If you are going to launch an accessories-only business, then try to focus on that aspect alone. E.g. Accessorize.
- If you are going to launch everything related to fashion (clothes, accessories and footwear etc.), then you should have a business name that focuses on all the aspects. E.g. Forever21, Mango, Zara etc.
Keep It Short: Your business name should be short and descriptive but short names are easily noticeable and readable. They can easily be converted into a domain name for your website. And the best part is that they are better for SEO perspective and can easily fit any social media page design.
Convey The Value Of The Business: The name you choose should communicate the spirit of your business.
- Keep the tone in your mind
- Naming a business that is too simple can make it look dull.
- Think about the qualities that can be included in your name.
Don’t Copy The Competitors: Many people don’t understand the power of brand identity. They try to imitate either the logo design or the business name. While naming a business or creating a logo (which is also an essential part of the process), you can take the ideas from competitors at the end, but you need to come out with your original name and logo that can help you to stand out in the crowd of competitors.
- Try not to use the similar elements that your competitors are using.
- Don’t get too expressive. Names that are too descriptive are challenging to understand and can eventually hurt your business.
- Don’t hesitate to play with words and spelling.
Test Your Name: Selecting a business name is not a race. Don’t rush the process as your business name will be with you forever. Test your business name with others and find out if it’s best for your business or not.
- The great place to start is with the family, co-workers, and friends. Ask them how they feel when they hear the name for the first time.
- Ask the potential customers by taking a survey. To conduct a study at a large level, you can launch the survey campaign online or on your personal social media pages.
- Analyze the results and don’t forget to consider your own opinion as well. In the end, only you know what you want to convey to the target audience.
You can also test the possible names by splitting them into different variations and find out which one is getting the attention of the target audience. This test is popularly known as A/B testing.
Select A Name: Once you have selected a name for your fashion business, make sure you stick with it. Changing a name can be a complicated process. In order to avoid future troubles, choose a name very carefully and stick with it.
Step 2: Creating A Logo
Apart from the name, the logo of your fashion business also plays a pivotal role in establishing your brand identity. So, it’s imperative to give logo creation great care. Many people believe that creating a fashion company logo is very simple. They think that it’s just putting a name or an image on a blank canvas. But actually, there is more to craft than just placing a name or image in a blank canvas.
Here are a few things which need to be considered on your way to perfect logo:
Get Inspiration: Inspiration is the key element behind every creative work. Before creating a clothing brand logo, it is better to study the history of big fashion brands. This will give you an idea on how to communicate business goals and values through a logo design.
Think About What You Want To Convey: This is probably the first question you need to answer while designing a logo for your company. The phrase “A picture is worth of thousands of words” applies to your logo.
Adopt Minimalistic Approach: Being new in the industry, you might want to add everything in your logo design. But logos work best when they are simple with excellent images that convey exactly what you want to convey without extra elements.
Make & Test Your Logo: Once you have collected all the ideas, it’s time to start making and testing it. Testing will give you a constructive on how your logo will look in reality.
Hire A Graphic Designer: Though there are many ways to design a logo, it’s better to leave the sensitive stuff of your company in the hands of experts. Designhill is one of the leading platforms that help you in connecting with expert designers from all over the world. Choose a suitable logo designer and get your logo designed in a short span of time.
Every business owner has a different journey when they start a new business. Some keep on testing their names, some just go with their gut feeling, and some name their business very quickly without any planning and research. Starting a business is not an event. It’s a process that requires a lot of planning and research. Instead of taking hasty decisions, take your time and start focusing on the points mentioned above. How did you come up with your fashion company name? Share your experience with us in the comments section below.