Leads are the fuel on which businesses run successfully. Most companies think that online lead generation needs massive investment in marketing which isn’t possible for small businesses to compete with large and established enterprises. But it’s partially true; it doesn’t always have to be that way. By following correct strategies and using the right platforms, you can start your online advertising and lead generation campaign without spending breaking your bank.
Suppose you’re a start-up or a small business running on a shoestring budget. In that case, you’re recommended to start your advertising and promotion efforts using these tactics before moving to paid options once you have an adequate amount of funds for it.
Here Are A Few Quick Techniques That You Can Use To Effectively Market Your Business And Produce Targeted Sales Leads Without Spending Much
01. Leverage The Power Of Content Marketing
Content marketing includes producing educational, informative, and engaging content about your domain. Your key intent should not be to sell your product/service only but to build trust and credibility. This is an “inbound” way of lead generation for your business. No matter whether you’re a B2B or B2C company, if you want to make converting leads online organically, content is a good option.
Here’s an example of how this is done
If you are a software company and generating boring content about how your product is better than other software companies out there in the market, you’ll fail to engage users for a long time. On the other hand, when you publish content that helps businesses manage their business and generate leads better, you’ll provide solutions to businesses. Hence, people will engage with your brand.
02. Pay Attention To The Landing Pages, Search Engine & Website Optimization
A landing page of any website is the page on which visitors land after being redirected from an ad link on social media channel or Google. A well-designed and attractive landing page, combined with copy and design, will provide you an opportunity to present your business in a compelling way and turn visitors into leads. That’s why you need to optimize your landing page and the entire website to establish a value proposition in the visitors’ minds.
Following Hacks Will Help You Generate More Leads From Your Landing Pages:
- Avoid too long text.
- Make sure your copy is visually appealing – shorter paragraphs and bullets are used for improved readability.
- Use a well-balanced mix of images and videos.
- Keep the page short and crisp.
Optimizing your landing page and website requires a sound understanding of SEO (search engine optimization) techniques. Having a correctly SEO-optimized landing page with optimized images is the only way to keep the user engaged.
No matter whether you’re using tools like logo maker and WordPress to design & create landing pages or hiring a professional for the same, your pages need to be appropriately optimized.
03. Focus On Email Marketing
Email is a way to land into your prospective customer’s inbox. Similar to content marketing, email marketing is also a short-after way to generate leads online.
And the reasons are pretty clear:
- It’s simple (no need for a developer or designer to write an email).
- It’s valuable (an email opens up the gate for a lead)
- It’s omnipresent (an email ID is not changing anytime soon, and everyone has it).
Selecting a suitable email template helps you keep users engaged and conveys your message correctly. You can choose subject lines that prompt recipients open the mail. You can address them by their first name at the top of the email. (Hey ABC! It’s been a while since we caught up. How have you been?)
You can intrigue your organization’s growth that they might be fascinated by a new blog, a product launch or update, or an offer.
Always use a CTA in an email asking email recipients to act. For example, if it’s an offer to download a file, state it clearly. Don’t distract the user; intrigue them to click on the CTA and avail offer.
04. Review Platforms
Every occupation in every industry niche has at least one popular stage of searching, discovering, and review. For example, Yelp for the food industry, Glassdoor for job search, G2 crowd for software, Sitejabber for other company reviews.
Review platforms are totally user-driven. Some users willing give reviews, while some on request. But the rest users need to be evoked by some offerings such as a discount coupon, a gift card, etc. Make sure you’re prompt in responding to every negative review positively and adequately.
05. Incentive People For Word Of Mouth Marketing
Using altered enticements for your target audience is an excellent way to spread word of mouth for your brand. Incentives can be anything – a discount coupon, freebies through social media competitions, etc.
Competitions and giveaways work mostly well on social platforms like Facebook, Instagram, and Twitter, and it helps grab the attention of a huge audience base in a shorter period.
06. Upsell And Cross-Sell Existing Clients
Upselling and cross-selling are general sales concepts primarily used in the corporate sector. It is also an excellent tactic to use on your online sales and generate more income without any advertisement.
Upselling can be defined as convincing existing consumers to buy a higher-priced substitute of their present product or service package.
Cross-selling is when you endorse a new product that complements the present product that your consumer has.
There Are Numerous Ways To Inspire Your Existing Consumer To Upsell Or Cross-Sell
- You can offer amplified support and service on upselling and cross-sell.
- You can offer bundled products or a package at a reduced rate.
- You can offer partner products at a promotional rate.
07. Offer Free Product/Service Trials
If you have a good product/service and have faith in it, you can really add value to your consumer’s trade. You should ponder offering free trials for limited periods. This will give your forecasts a good look at your product.
However, you need to be watchful in choosing the correct predictions for free trials. You need to propose this to prospects that have a real need for your product and can also employ money to acquire it. Or you need to mark someone mighty in your business that can refer customers and endorse your services.
08. Influencer Outreach
Every industry has assured influential people or establishments who’re trendsetters. Individuals follow them meticulously and take their estimation utterly. Building a cordial relationship with your niche influencers helps you generate lots of business leads with just a few commendations.
While selecting an influencer to make sure that person is closely connected to your market niche, active, and has a positive image out in public. Offering something or sharing your service through such influencers helps grab the audience’s attention, which results in popularity and lead generation.
Online marketing doesn’t essentially mean that you have to spend huge money every time. There is an array of ways to get highly embattled exposure without outlaying a penny. Many industry giants use these techniques to generate loads of leads organically. Even many start-ups are doing great by just following this. The methods listed above are more than enough to kick off your advertising activities and deliver a solid launching pad for future marketing and lead generation approaches. Let us know what worked best for you and which method added the most value. Share your thoughts in the comments below.