Last updated on November 19th, 2024
Did you know the right envelope branding design is the key to building a strong impression?
In the digital age of social media, emails, and texting, physical mail is still significant in building a solid brand identity. The mail recipient also judges a brand’s value by looking at its envelope. If the branded envelope is uniquely designed, it leaves a lasting impression on the recipients. So, envelope design matters a lot and is part of a band’s marketing strategy.
What are branded envelopes?
An envelope becomes branded only when it includes the elements used in a company’s logo and brand guideline. Such an envelope showcases the same color palette, font style, and symbolism.
Tips for designing branded envelopes
While creating your envelope design, ensure it leaves a great first impression on the recipients. The envelope should convey that your brand means business and is a professionally conducted company. So, here are some time-tested tips to help you create an impactful business envelope design.
Choose an envelope template
One of the best ways to design your envelope per your brand’s requirement is to use a template. There are hundreds of envelope templates available to designers today. However, not all of them best suit your brand personality. So, compare those templates and pick the one that allows you to customize envelopes. You do not have to depend on an envelope design company if you prefer templates.
Pick a template that lets you choose the correct page size and has enough space for the address. Make sure that the template is easy to customize and allows your brand elements to be added to it.
Use your brand colors
Ensure your envelope’s color scheme is based on the color used in your business logo or other visual assets like business cards, website, brochures, etc. That helps build trust as the recipients can immediately take it as an authentic message from your company.
However, traditional white envelopes are still the most used ones for mail. Such an envelope can easily have a pop of color to look different. When choosing a white base, add design or text in complementary colors. That will help match envelopes with your other brand visuals such as logo and website. For example, if your logo is red or blue, you can use the while envelope to print the logo in the same color and even use the same color for address printing.
Give relevant information
A branded envelope should have all the relevant information for the recipient to read. The information includes the sender’s name and mailing address. You can also provide your phone number, website address, and social media handles if required.
In addition to that, ensure that the envelope has your business logo at the top or corner. That will instantly ensure the recipient of the envelope’s authenticity and message inside.
Pick your brand font
Ensure your brand font is incorporated into your business name and other text used on the envelope. It will be part of your branding efforts. With your brand’s font, the envelope becomes cohesive and recognizable for the recipients.
Use brand-specific stickers
When sealing your branded envelopes, you can use stickers. But ensure that the sticker has your brand’s logo or company name. When the recipient will see the seal, the logo will prove the envelope’s authenticity. If you find a seal expensive, you can opt for a cost-effective option, such as a reusable stamp.
Choose the right envelope material
Like your envelope design, your envelope material should be perfect. You can easily get your logo, text, image, and other elements printed if the material is print-friendly. If your brand is eco-conscious like many others, recycled paper is the best option. For instance, you can opt for woven paper, which is also a cost-effective alternative than expensive papers.
If your brand can afford costly envelope paper, consider using specialty paper with a unique texture.
Follow general guidelines
You should also follow some general guidelines to create your branded envelopes. Keep these tips in mind:
- Avoid placing any text too close to the edge of the envelope. Ensure you do not put the text on the top or bottom right. This place is for postal barcodes.
- Place the recipient’s address on the envelope flap’s front side.
- Ensure that the address is mentioned correctly and is legible.
- Keep the envelope size accurate to match your document’s requirements.
How to print branded envelopes
When sending your branded envelopes to a printer, consider these helpful tips to avoid unseen problems:
Before placing envelopes in the printer
Make sure you flatten all the envelope edges using a bone folder or fingernails before placing your envelopes in the printer.
When setting the printer
When setting the printer to print the envelopes, open the PDF you downloaded, then go to ready to print (Ctrl+P or File – Print). That will appear as a dialogue box allowing you to select your printer settings.
When you go to ‘’Page Setup’’, make sure that you pick the paper size that fits the desired envelope size. Prefer choosing “no scaling” or 100%.
Test print before finalizing
You should test print your branded envelope to find out what more improvements you can make. You can finalize the perfect version of your business envelope design with a couple of test prints and set the printer accordingly. You are then ready to print your envelopes in more significant numbers for commercial purposes.
So, this is the procedure you need to carefully go through while thinking of making your own branded envelopes. If you need some innovative envelope design ideas, Designhill can help. Launch your envelop design contest at this leading marketplace. Dozens of professional designers will submit their design ideas in response to your contest. You can pick one winning envelope design and make it your brand identity.
Wrapping Up
Branded envelopes are excellent stationeries to project a brand’s identity, personality, and values. The envelope recipient can authenticate the message inside by looking at the envelope. But it should be an impressive and unique design. The recipient’s address and other text should be on the front side. Also, the quality of the paper material and other aspects matter greatly.
