As a freelance designer, upselling could help you maximize your profits and increase your revenue manifold. So, if a buyer is showing interest buying a particular design product or services from you, you may choose to ‘upsell’ additional services, premium products, upgrades and sub-products related the customers’ main purchase.
If you’re new to the scene and what wondering what upselling exactly is, here’s a quick definition for you – “Upselling is all about tempting customers into buying something additional or more expensive in addition to what they are already buying.”
Okay! Now, you know understand what upselling is and how can it benefit you as a freelance graphic designer. But what should you upsell? Is it a good choice for you? Would it help you build relations? Confused? Don’t be for here we’ll answer all your questions.
So, let’s begin! Shall we?
Why Should You Upsell
Whenever a client approaches you, they hire you keeping in mind your speciality in a particular stream of graphic arts. For example, a client may hire you impressed by your logo design skills.
Once you are able to craft a custom logo design for your client, you may also pitch in other graphic arts that you may specialize in such as website designs, social media page design, brochure designs, etc. you may choose to send in a few samples of your other graphic art works to your clients.
This way you’ll be able to get your clients’ attention to what other graphic design works you may help them out with.
Why Upselling Could be a Good Choice for You?
Upselling your design project is your way to build relationship with your clients. You can say that upselling is a tactic to make more money.
But for successfully upselling your design services, you must keep your clients interests in mind. This means you should be researching your clients other business interests before trying to upsell your services.
Here Are Some Tips For Successful Upselling Of Your Design Project
Build Relationship with Clients
Make sure that you build a good relationship with your clients. Show interest in their business and offer them suggestions about different aspects of their business, this will give your clients an impression that you are serious about their work and are zealous to take up any responsibility.
Provide Friendly Suggestions
A trick to upsell your design services is to offer your honest suggestions in friendly manner when you find your client is struggling with some graphic design issues. Do not make the mistake of pitching your ideas with the intention to sell.
You can give a hint regarding another project that you are currently working on. This will further persuade your clients to give additional graphic design work to you.
Accept ‘No’ Gracefully
If your client does not need any additional design services, they won’t mince their words and you will be told so. In that case, you should accept the refusal gracefully. Don’t try to push your sales pitch too far.
It would be wiser to end the matter immediately. You have already informed the client about your services. This is enough to upsell as client may consider you for a work in future.
So, there you have it! A complete overview of upselling and how you leverage it to add glittering stars to your graphic design career. These considerations should be good enough to lure your clients to your additional services when you have finished working on their main project or while you send a sales pitch.
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