Last updated on August 26th, 2019
When Instagram first came into existence back in 2010, it was similar to any other social media platform; crowd with selfies, food pictures, pets. Now in 2019, the platform is a way different from what it was at the time of its launch. It is no more a simple photo-sharing app. It has significantly changed over the period turning into powerful marketing channel. It has introduced a lot of new tools for businesses, including shoppable posts, Instagram Stories, and the new standalone extended video platform — IGTV. If you’re a graphic designer and want to get more clients, then you must know how to use Instagram to promote your designs.
Instagram is an ever-growing social media platform with millions of users who are frequently promoting themselves to gain recognition and increase awareness about their products and services. The visual design format of the platform makes it one of the most suitable platforms for designers.
Being a graphic designer, you must be aware of the fact that your portfolio is everything. It showcases your work and skills. We have a visually inspiring platform; why don’t you use it to showcase your portfolio? By doing that, you are not only showcasing your talent and attracting more followers but also converting those followers into leads.
You may be the best graphic designer in your area, but if you want to expand your client reach, then those unknown people must get to know your capabilities. That is why we have come up with this blog, which will explain how you can use Instagram to get more clients. Let’s get started!
How To Use Instagram To Get More Clients
01. Get A Business Account
If you have a personal Instagram account that has plenty of content suitable to a brand and also recognized followers, you may think of converting it into your business account. Having a business account will not only allow you to take advantage of all business features but also make changes seamlessly for your existing followers. In case it fails to represent your business, then you should opt to create a new Instagram business account.
Steps To Convert Personal Account To Business Account
i. Go to your profile and tap three lines icon.
ii. Tap Settings.
iii. Tap Account.
iv. Tap Switch to a Business account.
v. (Optional) You can connect your business account to a Facebook business page. It will help you to take advantage of all the features available for business.
vi. Add details.
vii. Tap Done.
02. Choose The Right Profile Picture
They say that a picture is worth of thousand words. The same holds for profile picture as well. Your profile picture is the first thing that gets visible in your feed to a new visitor. It is the only thing that set you apart in the Instagram Stories feed. Therefore, your Instagram profile image should be such that leaves a great first impression. Here are a few tips for choosing the right profile image:
i. Keep the profile picture that represents your brand. You may also create a logo design for your brand if you haven’t got yet.
ii. Your profile picture should be in accordance with Instagram aesthetics.
iii. Keep the size of the image perfect. Since the platform allows uploading picture within the circle, make sure that the selected image highlights the essential elements within the circular frame.
iv. If you want to make your profile picture with your own image, make sure you choose the right background.
If you look into the above image, you will find that the name of the brand is ‘Logorilla.’ In order to match the personality of the brand name, the user has chosen the image of ‘Gorilla’ as his profile image.
03. Write A Killer Bio
Apart from the profile picture, your bio is also getting new visitors’ attention. It is the section where you need to tell people who you actually are and what you do. This section allows you to showcase your personality, skills, goals, passion, etc. and win the hearts of the audience. Currently, the platform enables its users to write a bio in a maximum of 150 characters. Therefore, choose your words wisely.
‘Thealexconstantin’ is a logo and brand identity designer. If you look into his bio, you will find that he has mentioned his specialization simply. Apart from that, he has also given his contact information, showing he is a prof