Last updated on September 8th, 2020
Graphic designers explore various platforms in search of potential clients. After initially exhausting their personal contacts in their neighborhood and friend circle, they turn up at social media. However, the opening of accounts on different social media channels doesn’t guarantee of getting clients.
As we already know, social media has proved its worth in promoting different brands. Today, marketers apply a host of strategies to explore the social channels to their advantage. This platform is now perhaps the most used and effective way to drive customers than any conventional means. Still, success does not come easily when it comes to driving customers to a brand.
Similarly, freelance graphic designers also wish to use social media to find jobs regularly. But not all of them actually benefit from this platform. Especially, lesser experienced new designers go directionless and lose patience while exploring the platforms. They lose many freelance gigs from potential clients. A major reason for the failure is the lack of basic tactics to take advantage of the platforms.
Webinar Addresses The Issue
Considering this, Designhill thought of organizing a webinar on this issue. This leading marketplace has been at the forefront of helping its design community in so many ways. Now, the marketplace decided to offer solutions when it comes to using social media to locate clients and win their trust.
So, a webinar on the topic was -“How to Get a New Logo Design Client Every Week“. The webinar was held on July 11, 2019. Adolfo Teixeira, who is the founder of Logovolt, was the guest speaker. He himself is a logo and brand designer of great repute.
During the webinar sessions, Adolf discussed many problems that designers face in getting new clients regularly. He also answered questions regarding the use of social media to find out potential clients for designers.
Check Out The Webinar Video
Here, we took out the portion of the webinar where Adolf is sharing his experience of exploring social media to search and get clients. You can benefit from his valuable advice.
How To Use Social Media To Get Clients
01. Create Quality Content
There are a lot of people who use Instagram. They do not spend time creating quality content. What you should do is to spend time on Instagram doing proactive things. Create content for your clients and friends. Then, share it and interact with everyone concerned. But make sure that your social media page design is engaging and attractive for visitors. This will help your content interact with the readers.
02. Respond To Each Comment
You should respond to every person who comments to your posts. There are many examples where people comment on a designer’s posts and the designer does not even say thank you. This is very weird. I think you should always reply to the comment. But most importantly, go to the profile page of the person who commented and retribute one of his posts. Then that person will come back to make another comment.
This way, if you are going to have more people liking and commenting on your posts, you will have more engagement. This will result in more followers coming to your page and some of them may be your clients.
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03. Give Real-Life Presentation
If you are not getting high paying clients then most probably you’re not focusing on the high quality of the presentation on social media. It is not just about creating a logo design and putting it on the Instagram straightaway. There is a lot you can do to appear a logo high quality and more elegant. So, search for quality mockups. There are so many mockups for free to make your logo look incredible. Just go to the other designer’s feed and find some interesting mockups and try them.
So, instead of creating a logo and making only one post about it, do 4-5 posts. You should show the sketches you did to create a logo. Show the logo in real life with mockups. You will surely see more clients coming. That is the way to attract clients with higher budgets.
Besides the issue of getting more clients from social media, Adolf also touched upon some other related issues. He was asked about the proper way to price design works and how to handle multiple design projects at the same time. Here is what he has to say.
04. How do you price your works?
I do not think the prices should be fixed. So, do not put your prices online. There are a different amount of risks depending on the company you are working for. If the client is a really big company, why would you charge the same price that you charge a small client?
Therefore, when a client contacts you, find out what the business is all about and ask questions regarding different backgrounds of the business. This way, you’ll have a better understanding of how much you should charge.
05. How to manage multiple projects?
I like bouncing around different projects. If I spent working on the same project, after 3-4 hours I start feeling like quitting the work. So, I like to work for 2-3 hours on a project and then change to another. For example, I will work on two to three projects today and then do work on different projects tomorrow, instead of working on the same project.
Moreover, if you are brainstorming, or communicating with the clients, searching for designs, and creating content for social media, you will be busy. You will not have the time to work on one project the whole day. Instead of working hours on the same project, I like to work on different projects and graphic design ideas for a few hours. It is good to move around between the projects.
So, these are the key tips that Adolf had to offer to our community of graphic designers. I hope that designers benefit from his experience in this regard.
Besides using social media, designers should also explore countless work opportunities at Designhill. This leading marketplace has clients regularly launching their design contests in different categories. So, designers can use these contests to build their portfolio, which in turn, can be used to impress clients.
Social media is an effective platform that designers should use to their advantage in many ways. They can explore this medium to find out potential clients and convert them into hiring the designers. But graphic designers should give a real-life presentation through mockups of their logos, and create and post quality content on different social channels such as Instagram. Designhill organized a webinar on this issue to help the designer get clients.