A freelance artist or a freelance graphic designer needs a consistent flow of assignments from clients. For that, designers or artists should always be visible to potential clients. More importantly, a professional’s bio matters a lot when it comes to winning more assignments. A designer bio is, therefore, crucial for one’s carrier growth.
An artist or designer bio is perhaps the most cost-effective way to promote own capabilities. The designer can quickly give an overview of the skills and experience possessed. The bio contains a professional’s accomplishments as an artist or designer. It is a great way to show who you are and how you can be useful to a client.
However, writing a designer bio is a challenging task as you have to grab the reader’s attention right away until the end. A haphazardly written piece will do more harm to your career than good. An unprofessionally done bio is surely a recipe for disaster. You may be a trained artist or designer, but it is of no good if the bio fails to make an impact on the readers.
Why You Need A Designer Bio?
Each professional has own reasons for creating and posting a bio. For instance, if you are a blogger, you would like to have a short artist bio included. It will show your readers who you are and why are you doing blog posts. If you are a musician or an artist from another field, the audience wants to know you before you perform.
Similarly, if you are a graphic designer and need work, your bio will display your key skills and experience. Clients can then come with new assignments based on your designer bio.
You can put your bio on your LinkedIn profile so that some high-end clients can contact you. Your company’s website also should have your bio as a way to convince your customers of your credentials. Also, your blog posts, website, speaker profile, your Twitter page, etc should have your bio displayed. It will help people to know who you are.
Write It Professionally
Writing a bio that drives more work to your way is challenging. If you use some figurative language, then it may not click with many clients. They simply do not like to respond emotionally.
If you provide factual information about your experience but it does not engage the reader, then the bio may not interest potential clients. So, a good balance between the information and engagement of the reader is the key to writing an effective designer bio.
Make These Key Considerations When Writing A Designer Bio
01. Ensure An ‘About’ Page
You will put your designer bio online so that people and clients can access it. Therefore, ensure that your website has an ‘About’ page for the bio. Besides your business website, put the bio also on your Facebook business page, Instagram account, LinkedIn profile, and personal blog. All these pages should have the About page.
A designer or an artist bio can be lengthy or short depending on the type of site. For example, bio length is usually greater for a personal or business website. But it will be very short for Instagram and other social media accounts. So, you need to write a bio as per the requirement of space allowed by a site.
02. Start With Your First Name
The very first sentence of your designer bio should start with your first and last name. In this way, the reader can remember your name. Even if you have already printed the name above the bio, still the first sentence should start with your name. So, never start your bio with the graphic design ideas you have in mind. Start it humbly with introducing yourself.
03. Mention What You Do
When pondering on how to write a good bio, start properly. The first two sentences should tell about your business or occupation clearly. In case you prefer mentioning the occupation in the inner paragraphs, the reader may lose interest. Some bios have value proposition statements in place of job titles.
Value proposition statements are generally made for increasing website traffic. But a disadvantage of it is that the client looking for some skill sets will find the bio less useful. So, even if you want to make such a statement, mention your job title in the first two sentences.
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04. Tell Your Objectives, Skills, And Education
Here, you can also write about your objectives. This should include your short-term and long-term goals for giving your best to an organization.
Also, do not forget to write down your software skills. These should include your mastery in Photoshop, PowerPoint, Excel, Dreamweaver, InDesign, etc.
Since educational qualification also matters to the clients, do not forget to mention it in your designer bio. So, put the names of institutions you enrolled in for a design course or certification.
05. Tell About Your Current Profession
After your name and occupation, write about your specialization as a graphic designer or artist. At this point, explain what categories of designs you are more interested in. By mentioning this, your potential clients can immediately find you the right candidate for the job.
If you are working with a company, let the audience know what your job title entails. Do not think that readers will naturally assume your primary responsibilities. Overall, you should write some details that can help readers make an opinion about you.
06. Give Examples Of Your Professional Accomplishments
Your designer bio should also mention some examples of your past works. This is the trick most businesses use to impress their clients. They use case studies to show their usefulness and worth for winning a project.
Similarly, you can also give some examples of some projects you accomplished as a professional graphic designer. When mentioning your artist bio example, do not forget to show how your clients achieve their targets with the unique design.
07. Add Some Personal Touch
Another thing to note regarding how to write a good bio is about giving a personal touch to it. After all, we all like those people who talk to us in a friendly tone. Considering that, it is advisable to tell the readers about you as a person.
To ensure that, write a few lines about your family background, your hometown, and your hobbies. Mention what sports you often like to play. You can also tell about the destinations you travelled to.
08. Keep It Simple
Do not use any kind of a flowery language to impress your readers. If you do, then it will build a wrong impression about your personality. It may even convey that you believe in flattery rather than concrete work.
Stay away from complicated words and prefer simple words that everyone can understand. Also, make your paragraphs short. Keep in mind that your designer bio should grab the readers’ attention until the end. Similarly, just one artist bio example is enough. Too many of them will complicate the matter for the readers.
09. Give Contact Information
Check that your bio has your contact details. The information should include your email and website address, phone number, residential address, social media pages, etc.
10. Humanize With A Picture
When your designer bio has your picture, it lets the audience have some idea of how you look like a person. It kind of humanizes your bio. You can put the picture on the top corner of the bio. As they say, a picture is equivalent to a thousand words. Your bio already has tons of words. On top of it, your picture will help give a good impression of you as a person.
11. Show Your Sense Of Humor
We all like funny moments in our lives. Your design bio too can have these moments to engage the readers. So, add humor or narrate a little personal story that is a bit on the funnier side. That will project you as an intelligent person who can see the other side of an event.
12. Avoid Errors
After writing your designer bio, check that it is free of mistakes. Make sure that the bio has the right and impressive vocabulary. Make sure that there are no irrelevant words or phrases. Most importantly, the text should be free of grammatical mistakes.
So, these key points should help you in writing a designer bio that highlights your skills and personality.
Now, you will need a website or a blogger site of your own to post your bio on it. Here, a professionally designed website will create a good first impression of what you do. So, to get one such website, outsource the design work to Designhill. This is a leading marketplace to design logos, business cards, websites, and a lot of other graphic design services.
To Sum Up…
A designer bio or an artist bio builds up a desirable impression on the readers. But, you have to write the bio in a professional way. The bio should start with your first and last name, objectives, skills, and experience. It should be a simple bio with the correct use of relevant words and examples of past works.