Have you ever noticed a travel logo? If not, keep scrolling. Millions of people fly around the globe to visit exciting destinations, but they rarely pay attention to the logos of the travel agencies or companies from which they book their hotels and tickets. So, in this blog, we will discuss some of the best travel company logos that resonate with travelers worldwide.
A travel logo is not just a visual brand identity of an airline or a travel business. More than that, it’s the catalyst that helps people remember the travel company for a long time. If you like the logo, you might like the company behind it. That is because a logo makes a great first impression on target customers.
Since human brain is great at processing a visual faster than the text, businesses leave no stone unturned to get their logo right.
10 Incredible travel agency logos that drive attention
When creating a travel logo, get some inspiration first. One of the best sources of inspiration is to go through travel agency logos. These are well-recognized symbols of global travel companies. Take a look at the following logos for ideas and inspiration.
01. Airbnb
Airbnb is amongst the most recognizable logos due to its unique design concept. At first sight, the logo symbol looks like a bent wire. But a closer look reveals something else. First, it forms the first letter A of the company’s name, Airbnb. Then, a digital map marker inside indicates the company’s travel-related business.
02. Garuda Indonesia
The Garuda Indonesia logo uses the conventional bird and repeated parallel line symbols to convey its brand message. However, a unique use of these symbols helps the logo stand out in its niche market. The parallel lines of the travel logo design are shaped like the wings of a bird. So, these lines stand for traveler’s consistent movements and flights across the globe.
The light and dark shades of blue and black color schemes help make the airline appear travel-friendly.
03. Tripadvisor
Tripadvisor advises travelers on planning a tour and its other aspects. Its logo has an owl image shaped like someone watching through a telescope. The owl symbolizes wisdom in some cultures, representing the company’s experience and advice to the travelers. Also, the logo’s yellow, black, and green colors make it visually attractive.
04. Lufthansa
The German airline Lufthansa’s logo is an emblematic bird flying higher. It is a stylized bird with parallel lines as wings that convey stability and reliability. Also, a circular shape encloses the bird resembling its flight around the world. The travel company logo has the brand name in bold sans serif letters, which signifies authority in the airline industry and market.
05. Expedia
The Expedia logo design features an extended airplane tail, which gives the impression of the airplane flying. Another feature is its circular shape with the flying airplane icon inside. The company name is in sans serif letters to evoke the airline’s friendliness in providing its services.
06. Cathay Pacific
Cathay Pacific logo has its company name in light green letters in serif fonts that denote the airline’s authority in its industry. Its chief feature is an abstract bird shape at the top of the company name, giving the airline a distinctive identity.
07. Azul Airlines
Azul is a Brazilian airline operating in the South American continent. Its logo has the continent’s map that indicates the airline’s operational area. The vibrant and pastel colors and the blurry cubist map resembling a pixel art also add fun to this traveling logo.
Another feature of the logo is the letter U in dark blue, which stands alone from the other navy blue letters. This helps in building a visual identity for the airline.
08. Velvet Escape
The Velvet Escape is a travel blog that reviews destinations. Its logo is in the shape of two leaves designed as two wings. An eagle icon within the giant leaf represents the airline’s air travel business. The logo also features the bird’s flight line but in a way that doubles for the leaf’s vein. The green color scheme also appeals to the airline’s younger eco-friendly travelers.
09. Budget Yatra
Budget Yatra targets low-budget travelers who look forward to quality travel service at an affordable cost. Its logo design addresses such travelers by creating paper plane path imagery. Also, the orange color conveys that the airline offers low-cost air travel services.
10. Anywhere We Roam
Anywhere We Roam is a travel blog that features road trips, hikes, and favorite cities. Its logo features two footprints, which symbolize traveling and roaming around. That immediately tells the audience about the company’s travel service. The designer also cleverly put a large dot inside the foot’s upper part to form the map marker.
These are the impressive travel logos of global airlines and travel companies. Such uniquely designed logos encourage travelers to explore unseen destinations. Most travel logos have flight imagery, circles and curves, and the use of lines to depict movement.
If you are also looking forward to creating a memorable travel logo for your upcoming company or blog, Designhill can help. This leading creative marketplace has global community of talented designers. You can launch your travel logo design contest and pick a custom logo design idea from dozens of submissions. You can also collaborate with a designer to create your travel logo.
Wrapping Up
Traveling businesses are highly competitive, which prompts them to create logos that instantly catch attention and convey brand messages. The incredible travel logos mentioned earlier are inspirational designs for their unique use of travel icons, colors, and typography.
