Last updated on January 4th, 2018
Small businesses do not generally have a huge budget to spend on marketing. For them, crowdsourcing is a cost-effective way to save money. Therefore, many of them depend on crowdsourcing platforms to create different graphic design works like logos. In fact, they enjoy many key advantages by outsourcing their work.
More and more small businesses and startups benefit from crowdsourcing their different works. A company must have a memorable logo as its identity in a target market. Then, it must give out business cards to the clients. A website too is a must to put a business on the web for consumers. Advertisement materials such as billboard ads, web banner ads, leaflets, promotional products etc all require graphic design services.
A key advantage of crowdsourcing is that it is cost-effective for small business. Others may opt for this resource to get more design ideas. Many others may think that it is a risk-free way to get your design work done. This is because most of the crowdsourcing sites have good refund policies.
However, global companies also are the clients of crowdsourcing sites. In fact, surveys have indicated to the rising tendency of big companies using the outsourcing as a way to achieve their graphic design goals.
According to a survey, 85% of the best global brands have used crowdsourcing in last ten years. They source different types of content ranging from video content, designs to ideas. These global companies believe that a great idea can come from anywhere. So, they are crowdsourcing everything that requires new ideas on different matters including graphic designs.
Many startups do not have the necessary resources to get a job of creating different graphic design works done. Crowdsourcing comes as a boon for them when it comes to developing brand identity of their companies. After all, you have quick and easy access to graphic designers. They know how to create your company’s logos.
They have a deeper understanding of color palette, typefaces and all things related to graphic designing. They understand how to create attractive catchphrases that you want to hang on the wall of your reception area.
Fortunately for small businesses, there are many dedicated crowdsourcing platforms to create graphic designs. One of such leading platform is Designhill. This prominent crowdsourcing site is home to many thousands of talented graphic designers. Services of these designers are accessible at an affordable price to business owners clients.
So, let’s talk about key advantages you will have from crowdsourcing your graphic design work to sites such as Designhill.
01. Get The Work Done At Reduced Cost
Your small business or startup will get logo design work accomplished within your small budget. When you hire an independent graphic designer, you have to fork out an expensive fee. Most of the individual designers cost even thousands of dollars. They typically want you to pay huge advance money before starting work. Moreover, even if you do not like the results, you have to pay.
With crowdsourcing sites, you can get a design work done at a very low price. For example, you can get your logo design work finished at just $99 from Designhill. Startups can get a decent logo at this price from this marketplace. This is perhaps the most cost-effective crowdsourcing site for the small businesses. The site gives you more crowdsourcing features as you opt for better pricing packages.
02. Get Rid Of Overhead
Startups are usually not in a position to hire a team of in-house designers. You may be looking for some design works occasionally. This means that hiring the designers on monthly salary will be burdensome.
Such companies can get rid of such overhead expenses by crowdsourcing the work. Many crowdsourcing services offer a wide array of graphic design services such as brochure design, on-off illustrations, email campaigns, etc.
You pay for these services as you go. This means that you will pay only when you want to own one of the designs the designers submitted to you.
03. Dozens Of Design Options
An individual graphic designer is not only expensive but such a professional will limit your design choices also. Typically, a designer will show you two to three design concepts. You have no other option than to pick one of them as your company’s logo. Even if you do not like the logo or a business card design, you have picked it as you have already paid advance money to the designer. That is not the case with crowdsourcing.
Crowdsourcing is all about many people working on your project. For example, when you launch a design contest at Designhill, dozens of graphic designers work for you. You get access to many unique design concepts. You can even have 100 design concepts depending on how popular your design contest is.
Even if you haven’t optimized your design contest on social media, you get dozens of new design concepts from many designers. So, in case you intend to create a website, you get many new website design ideas from the crowdsourcing site.
04. Fast Access To Designs
The design process at crowdsourcing sites is really fast. You get your satisfactory merchandise design or any other design in one to two weeks. You can even set your own last scheduled date for submitting the design entries to you. On the other hand, an individual professional designer may take time.
In many cases, the designers take many weeks even months before completing the work. A startup may need the designs quickly for a marketing campaign.
05. Social Promotion
Designhill offers you many useful features for getting your design work done. Social promotion of your design contest is one of the key advantages. This means when you select a few designs out of many, it is sometimes difficult to choose a winning design.
In that case, you can put all those memorable designs on social media. You can then ask your peers, designers and other people to vote for their choice of design. Many of them will leave a comment also.
So, if you get thousands of votes for your trade show booth design, you can select the design that got the maximum number of votes. You come to know which design people like the most. The comments they leave are helpful in fine-tuning the design further.
06. Better Creative Environment
An individual graphic designer may think of compromising on design quality if a client insists on creating a design in a certain way. But that is not the way crowdsourcing site work. There are many designers working on a design project.
Most of these designers do not personally know a client and the company. This means they can act on their free will. They can use their creative powers for picking design elements of colors, typefaces etc.
With crowdsourcing, the clients cannot dictate the designers. So, the designers can work freely and apply their skills without compromising on the quality parameters. This helps in creating an environment that is conducive to creativity. As a result, a business owner client who need a creative business card design gets many unique design concepts to choose from.
07. Create A Buzz For Your Business
Another advantage of crowdsourcing your design work is that you can use this opportunity to spread a word about your new business. Right from your design contest to using social media to get an opinion of people, you get a publicity for your startup.
You can take your designs to your social media pages to run surveys and voting. This way, while getting their opinions, you generate publicity for your business as well. People come to know about your new business for the first time.
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08. Work One To One With Designers
If you still want to work with a particular graphic designer of your choice, Designhill allows you this advantage. The site lets you work with a certain designer whose design style you think is best suited to your design needs.
In that case, you do not have to launch a design contest for all. You can individually work with the designer using the crowdsourcing site’s platform. This way, you can work closely with the designer and get what the design you need as per your specifications. Such a designer will function just as an in-house designer of your company.
So, these are the advantages you avail of crowdsourcing your graphic design work. With Designhill, you benefit even more due to many new features available to the clients like you. At this platform, all you need to do is to launch your design contest along with a design brief. You will start getting these advantages soon after.
Crowdsourcing of graphic design work has many benefits for small businesses. Even global companies benefit from these sites in many ways. Your cost of design is reduced and you get many creative design ideas to choose from. You will get a winning design product within weeks from these sites.