9 Label Design Trends You Need To Be Aware Of In 2018

by Anne Carton Tweet - in Label Design - 7 min read

Label Design

Last updated on September 28th, 2018

Product labelling is important to attract the prospects and share details about the product. An impressive label design makes your product stand out from the other competing products and makes your brand memorable in the mind’s of your customers.

So, let’s talk about Label Design Trends! In the design industry trends are unpredictable. Some of them stay for years while the others disappear in a puff of smoke. Then there are trends which shift with time and evolve. We believe that every designer should at least know the coming trends and prepare themselves for it.

Here Are 9 Label Designing Trends That We Are Predicting For 2018

01. Simple, Bold And Clear Rocks

The trend that resurfaces regularly is going back to the basics. It’s an assumption that this year’s version will be more articulated and compelling to the customers.

When you minimize the elements that are being used in package designs, it would definitely elevate the products as long as it depicts the point across. Today’s fast-paced world doesn’t give shoppers time to study every product label available in the market. Therefore, it is better that you stick to the essential things and make sure you’re helping customers in making an informed choice. When your label design is clean and effective it makes the product shine.

package designs

[Source: Designhill’s Gallery]

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02. Embracing Custom Lettering

It isn’t new that almost every designer loves to create something from scratch and get crafty. People do this to get an organic effect. For example, take fluid imperfections – like those irregular limes or giving natural texture fills which makes a product stand out from the crowd and gives it a unique non-digital look.

The warmth created by this kind of label design can tie the customer to the product with an emotional thread. Either way, it is certain that we are going to see a massive comeback in hand-lettering in the coming year.

label design

[Source: Designhill’s Gallery]

03. Make Colors Your Friend

We all know that colors are a major cause of evoking emotions and it can greatly influence a purchase decision. Due to this reason, colors have always been a significant factor in making choices in label designs. Lately, designers can be spotted experimenting with colors in new and amazing ways. We can see that vibrant and bright colors are beginning to be seen on the shelves of stores.

Colors

[Source: Designhill’s Gallery]

Quite particularly, it is observed that colors are used to differentiate various variations within a family of a certain product. It is seen many times that the buyer doesn’t remember the name or even the number of the product, but they remember what was the color of the product. Therefore, it is taking the psychology of the buyer towards the product to a whole new level, and hence the designers are taking it more seriously than ever: where words fail, colors show their importance.

professional-logo

04. Repeat The Pattern

If you use a well-chosen and gorgeous pattern in your label design it can elevate your product design from normal to ethereal. It might look that idea of using repetitive pattern is very simple. However, this technique is very dynamic and catchy if used wisely.

label design pattern

[Source: Designhill’s Gallery]

When you repeat a visual motif which is able to capture the essence of your brand it is possible to convey a strong message. It matters less if your pattern is playful, bold or repeating. What is more important, is that it should create a strong identity and your customers should remember your product label.

05. Using Illustrations As Narratives

There is a story behind every label design. People seek out and cherish those stories with whom they feel close. The label designs now have started to incorporate some narrative illustrations.

This style is really amazing as it has the capability to transfer you into a fantasy world, and as you can see many designs in the market which have amazing illustrations. These illustrations have the power to transfer a strong message as well as take you in a fun world.

Using Illustrations

[Source: Designhill’s Gallery]

After a long time, it looks like illustrations are reclaiming their right places in the arsenal of graphic designers, and the coming year will surely bring content-rich and carefully crafted illustration which would remind us the stories that are long forgotten or maybe give us the taste of new ones.

06. Use Sweet And Old Mail Style

When the world didn’t have internet and faster transportation, people used to find joy in small things. Do you remember the happiness of getting something in the mail? This experience is quite rare now. However, it seems the coming year is great to re-launch the idea. With label designs and packaging design, we could save the day!

Companies like Kokomo use this technique to customize stamps for their coffee blends, and make their product look authentic.

Mail Style

[Source: Designhill’s Gallery]

This unusual style gives customer a feeling of nostalgia, and it makes the product special. This is definitely one of the trends to love, isn’t it?
via yehteh

07. The Magic Of Die Cuts

With traditional packaging, the content is usually hidden, but modern designers are trying to use die cuts in creative ways while designing a creative label. They are trying to show their product to gain advantage and trust. Die cuts are being used in various ways. It differs from mimicking a brand’s logo, forming humorous shape, to create beautiful patterns.

packaging design

With die cuts, it is possible for you to show your product in an interesting way. You could make buyer stop and notice your product. And this will certainly increase the number of your customers.

08. Vintage Is New Trend

With seasons going by the vintage package style is evolving each year (Ironic, right?) with the help of new tech and material we are able to see wonders. There is something about the vintage designs. It resonates through time. It brings some great memories, especially to those who have lived through that era and give pleasant satisfaction to the younger generation as well. As it makes them eager to explore the past. One thing that you need to care about is that you have to find a balance when using vintage things.

New Trend

09. Go Green With Eco-Friendly Packaging

You can call it eco-friendly, natural, sustainable, biodegradable etc. But whatever you choose to call it, you can’t deny that going green with package design is coming into trend and is going to stay for quite a while.

The best thing about this is that it has a positive impact on our environment and it saves a lot of money for the companies. It’s kind of a win-win situation. And with designers finding interesting and creative ways to make green packaging more common, we sure will see this trend in the market.

Eco-Friendly Packaging

[Source: Designhill’s Gallery]

Many of designers are trying to create bottles using recycled ocean plastic. Many brands are integrating into this eco-friendly journey and adapting to it. It varies from renewable resource to recycling the materials they are using. This is the trend that we hope to keep on growing as it is beneficial for everyone.

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Conclusion

With all the label design trends that we mentioned we hope that now you are ready to embrace them. It seems like 2018 is going to be an amazing year for designers and although new trends are going to enter, it looks like old trends are coming back as well.

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Anne Carton is a small business consultant, designer and an enthusiast blogger working with Designhill, one of the fastest-growing custom design marketplace. She has authored several blogs, articles and editorials on various topics related to interactive content, concerning design, social media strategies, growth hack strategies, digital marketing and e-commerce.

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