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Lamborghini refreshes its logo design after decades

by Alice Jackson Tweet - in Logo Design

Lamborghini refreshes its logo

Did you pay attention to the new Lambo logo? Lamborghini — the luxury car manufacturer, has refreshed its logo, signifying its new brand mission of “Driving Humans Beyond.” This logo change came after twenty years. If you look into the luxury car brand’s previous logo, then you’ll find that it was a complex design with a 3D effect. 

In this blog, we will talk about all the changes Lamborghini did to its logo design and the reasons behind it. Let’s explore.

Why did Lamborghini refresh its logo?

Lamborghini has adopted a new strategy for manufacturing cars. The emphasis is now on decarbonization and sustainability. So, now the company wants to project itself differently in the niche luxury car market. 

The company had said that the change in the logo design was due to the new branding strategies. Now, the company focuses more on making cars in a way that discourages carbonization. So, the new logo showcases the company’s new approach to making cars.

Lamborghini refresh its logo

The new Lamborghini emblem is not just a refreshed badge. The company has also refreshed the logo design as part of its brand transformation exercise. The company has said that the new logo reflects the brand’s values of being ‘brave, unexpected, and authentic.’’ 

The newest version of Lamborghini brandmark is known as Revuelto. It combines classic and modern looks and features. The latest logo signifies power, strength, and confidence. 

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What has changed in the Lamborghini emblem?

Lamborghini has made subtle changes in its logo design lately. However, the changes are not prominent. The logo appears more or less the same at the first sight. It is after taking a closer look that you notice those subtle changes. 

The new Lamborghini logo has a crest that appears toned down slightly. Previously, it had a 3D look. 

Typeface 

The new logo comes with a slightly changed typeface. The new ‘’Lamborghini’’ typeface is a bit wider than the previous one. The brand name Lamborghini features at the top. But this time, the brand name appears to have a broader look. The company has said that the typeface evokes the angularity of its luxury cars. 

Typeface of new Lamborghini emblem

“The new logo is redefined by a broader Lamborghini typeface than its predecessor and by colors that are minimal yet bold,” the company has said. “The restyling is driven by a new strategy that involves adapting the brand’s visual expressions to reflect better the ‘brave,’ ‘unexpected’ and ‘authentic’ values of its mission.”

Colors 

Colors used in new Lamborghini emblem

One of the noticeable changes is in the use of colors. Previously, the Lamborghini logo was in gold and yellow as its main colors. In the new logo, black and white are the dominant colors, while yellow and gold are secondary. The black and white color scheme reminds us of the early 70s logo. 

The Shield feature dropped for social media channels 

In the new logo, Lamborghini does not display its iconic shield anymore on the digital touch- points, including social media platforms and website. That helps the logo get a new minimalist look that is in line with projecting the brand as sleek and modern. However, the shield element will continue to be a part of the car logo. 

The company’s logo had a raging bull now separated from the shield. “The iconic bull in the center of the logo has undergone a major change,” said the company. “For the first time, it will exist individually on the company’s digital touch-points, separated from the classic shield in order to lend it give it a broader reach and significance. 

The evolution of Lamborghini logo 

Lamborghini logo has a history of its own and it evolved steadily over the decades with the company’s growth. Here is the Lambo logo’s brief history:

Triangular logo  

Lamborghini started its car-making journey in the mid-’50s. Back then, Ferruccio Lamborghini set up the company to make tractors. In those times, its logo was a simple triangular logo having three triangles. Each of these triangles featured the letters F, L, and C inside, and the letters represented Ferruccio Lamborghini Cento. The logo continued to be the company’s identity from 1953 to 1963.

Shield logo  

Today’s shield logo of the company has its roots in the days when Lamborghini enter the sports car making business. The company thought of updating its logo with the change of business. 

So, in 1963, Lamborghini introduced its logo in the shape of a shield that had a raging bull inside. The shield was in red color and the brand name was mentioned underneath the shield. 

Golden-yellow color palette logo  

Lamborghini redesigned its logo again after a decade, from 1972 to 1974, and it lasted until 1998. The now familiar logo, consisting of a golden yellow palette, was introduced during this era. In 1974, the color palette changed to black and white. A feature of this logo was that the space above the raging bull was filled with the brand name ‘’Lamborghini’’. 

In 1998, the Lamborghini logo looked classy and stylish. The design and background of the crest had more details, with the bull’s muscles becoming prominent. The color palette was black and gold with a glossy gradient shield. It had a golden bull. This logo continued to be part of the company’s identity up to 2023 until the recent changes. 

These are the key features of the new Lamborghini logo, which are not noticeable instantly. You can learn a lot when redesigning a logo as part of the branding strategies. 

If you’re planning to create a logo for your brand just like Lamborghini, Designhill is the right platform to explore. You can not only use its logo maker to design a logo but also launch logo design contests, and hire designers for the same. 

Wrapping Up 

Lamborghini is a leading luxury car maker. Recently, the company refreshed its logo after 20 years. The new changes are unnoticeable and subtle. Instead of previous gold and yellow, the logo is now in retro black and white as part of the company’s new branding strategies. The brand name Lamborghini appears in a slightly designed typeface. 

Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, Connect with her on Twitter: @jackson_alice1

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