Last updated on May 23rd, 2019
Businesses which are in selling wine must first have a memorable bottle label design. A unique label design will convey an intended message to the target audience. Most importantly, such a logo will help the company build its brand identity. Unique design concepts are crucial when a brand intends to increase its reach in the market.
Bottle label design has to be a special work from a professional graphic designer. This is because customers usually first see the label to know about the content inside. The label contains some details that is customary and legal to provide to the customers. But when a customer is reading the label, its design makes an impression. It is this impression that can help win loyalty of customers.
Here Is A Case Study Of Leonard Lude An Italian Winemaker To Get A Wine Bottle Label Design
A client, Leonard Lude was looking for a wine bottle packaging label design that could do justice to the business that he planned to launch soon. He was traditionally supplying to several top-notch winemakers in Italy and now was planning to start his own wine label.
So, he began scouting for the right bottle packaging label design and stumbled upon Designhill’s interactive crowdsourcing platform. The client endeavored to make sure that his label becomes a name that every wine connoisseur may reckon with. He decided to launch a design hunt contest on Designhill. He soon met with the success when several designers responded with the creative design entries.
[Source: View Case Study On Designhill]
The client was finally able to pick up a winning wine bottle label design. The winning design was from Lavrilhood who was awarded with the cash prize of $ 559 for his excellent efforts.
The client found it difficult to choose the winning design from so many impressive design entries in response to the contest. The winning entry depicts the client’s business aspirations perfectly. The design is neat and clean in its appearance and is a visual delight. The letters ‘C’ and d’ are artistically designed on the label and represent the company name Capriano Dell Cole Wine.
The text White Wine is mentioned above the two letters ‘C’ and ‘D’, announcing the type of wine in the bottle. Then, there is some text at the bottom of the label to provide some crucial information about the wine. There is some paramedical figures arranged beautifully at the top part of the packaging label and it indicates the traditions of winemaking and represents the company’s involvement and expertise in the business.
In the following winning design for the wine bottle label design contest, you can inspect the elements incorporated cleverly to create the label.
The designer chose purple color as main color for the wine bottle design. Purple is the color of royalty and can be easily linked with the luxury of drinking costly wines.
To evoke a pleasant contrast of colors and to make the bottle visible from a distance, the designer designed the cap of the bottle in red which has a shade of pink as well. The text is in white color in the dark background of the label. The choice of serif font for the text is ideal to depict the informal mood of enjoying the wine.
In the design brief, the client had mentioned that ‘’we own a couple of vineyards in Italy and have been traditionally supplying to various Winemakers in Italy. But now we are starting our own wine label by the name of Capriano Del Colle from the province of Brescia. ‘’ The client wanted an attractive and eye-catching design but at the same time he wanted it to resonate an earthy vintage look.
After the client launched the wine bottle packaging label design contest on Designhill, 8 talented designers responded to the contest. They came out with 33 design entries. The client finally got a perfect label to represent his wine business as he selected the winning design at entirely affordable costs without many efforts.
In fact, hundreds of other business owners have successfully received logos by launching design hunt contests at Designhill. They benefited not only by getting impressive logos and other graphic design solutions but they also got the intended designs in a short period and at pocket-friendly costs.
One of the reasons for the client crowdsourcing the bottle label design work was that it was a less costly option. Had he hired an individual graphic designer, it would have cost the client expensive fee of the designer. The fees may go up to several thousands of dollars.
Such an expensive cost of a bottle label design or a logo design is often not desirable for a small business and startup. By crowdsourcing a label design work, you can get the design at very cheap prices.
Looking For a Label Design?
We have helped thousands of business owners from all around the world with their graphic design needs such as label design, logo design, website design, social media posts, banner design and much more.
With Designhill, you need to spend only a small amount to get a logo for your startup. However, you can go for a higher price package if you want more design concepts from many designers. More choices of designs means you can select a design from many concepts. You can meet all of your graphic design needs such as website design from this platform.
Another reason why you should opt to get your design work or any other graphic design such as brochure design from crowdsourcing sites is many design options. An individual graphic designer will give you two to three designs to choose from.
That means that if you want a business card design, there are not enough designs for comparison. Crowdsourcing site Designhill gives you access to dozens of designers and their unique designs in response to your design contest.
However, you should actively engage and interact with the designers. You should offer your feedback on the designers progress when getting the design submissions on a crowdsourcing site.
Leonard Lude got an excellent bottle label design from crowdsourcing site Designhill that too at a low cost. The client got many design concepts from several designers and selected a design that conveyed the brand message.