Choose Right Type Of Logo Design For Your Business

Henna Ray by Henna Ray Tweet - in Logo Design - 2 min read

Last updated on December 22nd, 2017

Your business must have appropriate representation in a tough and competitive market by a logo. If logo design is simple and people can relate to it quickly, it will help in bringing customers to your business. But your graphic designer must decide if your business needs a logo-mark or a letter-mark or may be both.

Colors And Fonts For Logo Design

A letter-mark is a logo that has text which is usually name of the product or service or business. A logo-mark consists of symbol only. Some companies have both these types of logos combined in one.

If your business has a unique name then you can opt for letter-mark logo so that your company’s name can stand out. But a logo-mark will be the right choice if a company name is generic such as Apple, Speed and Stone. Such companies can benefit from using iconic symbols in logo design.

The typeface of the logo design also counts for a business. When choosing your logo typeface, you must ensure that these qualities are there in place in your logo design.

Ensure that your logo design does not have common font types due to their overuse. You should opt for a unique typeface that has been used less frequently or creates a typeface of your own.

The typography used in a logo should be easily readable. This means that you need to eliminate the use of shadows and outlines as they make reading the logo difficult.

Use only a maximum of two fonts in a logo design. Too many fonts will make the logo look complex and complicated for the viewers.

Ensure that you have provided enough information to the designers through your design brief. The brief must include details about what your company sells and does in the market. Information about the people who buy your products and services is also desirable in the brief.

A logo designer should present an initial sketch of the logo design to the client and get approval. If the client likes the sketch, you should go ahead with the design and do your best to make it look impressive and useful to the business.

Get Your Logo Design

Henna Ray

Hi! I am professional Logo designer and an aspiring blogger. An expert on various tools Like Adobe Photoshop, Illustrator and Coral Draw, I have successfully designed several application interfaces, android apps, logo designs, business card designs, letterhead designs, envelop designs, flyer designs, brochure designs and web banners. Twitter | Google+

Contact

Posts

Share-this
Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions