Last updated on March 13th, 2019
“Design is the silent ambassador of your brand”—Paul Rand
The design of a logo is perhaps the most crucial element of launching a brand. It is the face of a company. Graphic designers create a logo design for the brand that is not only impressive but informative too. Though these designers work on varieties of marketing campaigns for businesses, creating a logo for a client is undoubtedly the most critical part of their job. A great logo represents the brand, captures the attention of customers and communicates the company’s objectives.
Most of the entrepreneurs invest their time in thinking about the name of the company that is out of the box. Creating a unique and simple identity can be one of the biggest challenges the company’s faces today. The main objective of branding is to gain recognition and of course increase sales. Whatever is your objective, your first focus should be to create a good visual identity i.e. a logo.
Many people believe that it’s very simple to design a logo. They think creating a logo is just putting a company name on a blank canvas. It’s totally a misconception! There is more to craft than just simply putting a name on a blank canvas.
Today, the demand for graphic design services has increased tremendously. And it’s for good reason. According to the report of Statista by 2020 the revenue of graphic design services in the U.S.A will amount to $11.4 billion approximately.
Importance Of Logo
01. Builds Corporate Identity
A logo is more associated with the company. Think of the brands like Apple, LG, Nike, etc. What do they all have common in their legendary logos? Perfect use of colors and shape! Their logo design perfectly captures the brand to build an identity that everyone can relate to.
02. Differentiates Business From Competitors
There are hundreds of companies offering the same product or service you want to deliver. The most important function of a logo is to give your business a unique identity that can differentiate you from your competitors.
There are certain symbols which are used by most of the business of the same industry. Example, an animal is used in the logo design of pet business. Since a logo instantly connects your customers to the brand, it should dare be different from competitors.
03. Draws The Attention Of The Customers
We don’t live in a monochromatic world. Interesting designs and colors quickly catches the attention of people. A logo that is designed keeping in view all the designing elements draws the attention of customers to at least look and hopefully purchase a product. For example, McDonald’s bright red roof always draws attention away from traffic every time we pass by.
04. It Can Be Everywhere
A logo is placed everywhere – marketing collaterals, website, packaging, products. There are lots of possibilities to use a logo. It helps the brands in increasing the visibility.
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Components Of A Logo
Logotype is also known as wordmarks, is a type of logo in which brand name that is styled as a logo. The main advantage of using such type of logo is that it immediately connects the business name with visual identity; thus, leaves no room for brand confusion.
It can be cost-effective for businesses with a limited marketing budget. Since this type of logo relies on text and typography, make sure you don’t make it too stylized or complicated.
Example: Subway, CocaCola, Facebook
Also known as brandmark, this type of logo contains only icons or image that represents the brand or a company. Example: Twitter, Apple, Nike etc. Each of these companies logo is so symbolic that icon alone is easily recognizable. The biggest thing that needs to be considered while going this type is what image to choose. This is something that will remain with your on your entire journey.
It is a brief explanation or a memorable tagline used after the name of the business that usually describes what you do and how your business benefits the consumers.
Examples : Mcdonalds (I’m lovin’ it), Burger King (Have it Your Way), Walmart (Save Money, Live Better)
Now that you have understood the meaning and importance of a logo, it’s time to know ways to create it. You can create it by yourself, using a logo maker tool. You can hire a freelance graphic designer. You can also hire an agency to get your logo design done.
Comparison:Online Tool Vs. Agency Vs. Freelance Designer
Option 1: Online Logo Maker Tool
A logo maker is a graphic design tool that allows you to create your own logo by using various in-built features. Designhill’s AI powered logo maker tool allow users to create a professional logo within minutes. You can browse unlimited logo designs and create a perfect logo for your business.
The tool is easy to use and is fully customizable. It also gives preview option so that one can see how their logo design will look on other marketing materials. The tool is free to use. The quality of a logo is exactly like a professional graphic designer. One can design a logo at any time. After creating a final logo, users can download the file in SVG, EPS, PNG, and JPEG file formats.
Option 2: Agency
An agency is usually a company with a dedicated team of professionals for designing, each of which is qualified to do a particular type of job. Hiring an agency may seem to be a good idea for logo design as there is a team of specialists who will probably complete the work perfectly well. But the main disadvantage of hiring an agency is that they charge a lot. And being a newbie, entrepreneurs are usually short on budget.
Moreover, agencies work on multiple projects. Employees over there work for fixed working hours. It may lead to delay in completion of the project. Even if you want to have any formal communication you have to make it in the working hours. Unlike logo maker too, you cannot be done too many revisions.
Option 3: Freelance Graphic Designer
A freelancer is someone who is self-employed and is not necessarily committed to work with a particular company. If you search on the internet, you will find thousands of freelancing websites for logo design. Designhill is World’s No.1 freelance graphic design platform that allows you to get connected with professional graphic designers from around the world. If you are tight on budget, hiring a freelance designer can be a good option.
Depending on time, quality, and other requirements, they usually charge less as compared to agencies. There are high chances that you get satisfactory work. But there is no guarantee. Freelancers usually have flexible working hours. Talking about the revision, they generally do 2-3 revisions. And professional freelancers always make sure that they deliver their project on time.
Check out the comparison between these three options in the visual form.
Get the infographic as a PDF:
Making a selection between logo maker or Agency or Freelance graphic designer depends upon a lot of individual factors. However, we would recommend using Logo Maker tool for designing your company’s logo. You can also hire a designer on Designhill. Good Luck!