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Top 7 Logo Design Tips To Create A Timeless And Creative Logo

by Henny Kel Tweet - in Logo Design - 6 min read

Logo Design

A logo design must be a memorable piece that stays in the memories of the viewers. Such a logo will help you build a solid customer base and turn your business into a trustworthy brand. Whereas a casually designed logo with an ordinary concept can even potentially damage the prospects of a business. So, utmost care should be taken to create a logo that is timeless and creative as well.

For any business, its logo is helpful in drawing the attention of target audience. It is the logo that people usually see first when buying products or services. Often, logos serve as a proof that the products or services they are buying are genuine.So, when people see a logo, that is also the time to make an impression on them. At that time, you can send your brand message to the viewers.

Therefore, your logo must be a creative piece so that it stands out in the crowd of the competitors’ logos. The logo should be a timeless work of aesthetic value. However, if you always thought that logo designing is not that difficult, then today you’ll realise that it is no mean feat! May be the designing part is not that complex but when it comes to brainstorming then things can get a little tough.

Don’t assume that a logo is just a near perfect combination of shapes, designs and colors that inspire awe. Actually, it is a signature of a company’s unique brand value.

Here Are Top 7 Logo Design Tips To Create A Timeless And Creative Logo

Logo Design Tips for a Timeless and Creative Logo

#Tip 1 : Know The Brand

Make sure that you have some insight about your client’s brand. If the design brief provided by the business owner is not sufficient, research the business. Ask the client right questions that help you get the answer regarding the nature of the business, products or services. Know about the history of the brand as well.

Know The Brand

#Tip 2 : Know The Target Customer

Logos target customers. These business symbols are aimed at the customers to draw their attention. So, experienced designers understand the importance of creating a logo design from the customers’ angle. Research and know more about the different backgrounds of target customers. What are their expectations from the products or services offered.

Target Customer

#Tip 3 : Simplicity Of Design

Irrespective of whatever design pattern or shape you choose for your logo, the core essence of the design has to be simple. Basically, logo is a test of your design acumen and presentation skills, so it makes sense to focus on those aspects. A thumb rule here is to craft your logo without thinking of a caption or a company. This may help you enrich your logo with a timeless appeal while simplifying the overall design.

logo design

Therefore, the crux of the matter is that even if your logo design is not a masterpiece, it should be simple in design with ability to represent a brand irrespective of its name or a catchy slogan.

#Tip 4: Dynamic In Nature

In this world of dynamic websites, logos must be dynamic if they have to withstand the walls of time. Nothing here is static, then why should a design be rigid and less flexible. However, this does not necessarily mean that you keep on changing your logo design, every now and then.

website design

But yes, your design must be flexible enough to adapt to different scenarios and perspectives. Pictured below is the popular Coca Cola logos that are the best examples of dynamic cool logos.

#Tip 5: Make It Versatile

To create your own logo design that is versatile enough to look equally stunning on business card design, letterheads, banner ads, brochures or business websites can go a long way in making it a timeless artwork.

business card design

Remember, colors are used to enhance the appeal of your cool logos and should not in any way affect its basic design structure or aesthetics. Therefore, there is strict need to understand how to design a logo that looks stunning and sublime irrespective of the color scheme.

#Tip 6: Use Colors And Fonts Strategically

Make sure that colors and typeface used in your logo design is just perfect. The job of colors in a logo is to evoke a set of intended emotions. So, when you see a red color in a logo, you get the feelings of passion, agressions, love, and energy.

These emotions become then the message of a company. But make sure that you use only the colors that define the brand. You can also think of borrowing the color scheme from the client’s website design. This ensures brand consistency.

Graphic Designer

Another consideration to make is to use right typeface. A clever designers understands that typeface builds a personality of a design. So, for example, if the logo is for a rock music company, the designer will like to use bold and big typeface in a logo. Such a typeface will give the personality to the brand. If the logo is for children’s toy making business, it can have the handwritten letters.

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#Tip 7: Inimitable Logo Design

Though much is said about the uniqueness of logos, it is often ignored by designers and design seekers. It is important to ensure that your logo is unique design that cannot be simulated or imitated.

Aiming for a unique logo can help designers craft a design that exudes the brand entity and equity of a company. In addition, an inimitable logo designs can help your customers distinguish your company from others.

Inimitable Logo Design

We hope that these tips will help you keep your focus on the crucial aspects of a logo design creation. If your startup requires a nice logo design, you can launch your logo design contest at Designhill, which is a leading crowdsourcing site.

Many talented designers will come out with unique logo concepts in response to your contest. If you do not find the logos suitable, Designhill will refund your money under its 100% Money Back Guarantee policy.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1 (888) 765-2908 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Conclusion

Logo design should be created on the basis of the details received from the client in design brief and research about target customers. Then, pick right colors and typeface that express the brand message and personality. It should be simple design that stands out and is immutable.

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I am a graphic, web designer and blogger with over 6 years experience. I am very passionate about anything related to design and spends copious amounts of time hidden behind a book or a screen and reading about design. Twitter | Google +

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  • Vasyl Holiney

    Hi Henny,

    Thanks for these tips.

    Would love to hear what you think. Can user using online logo makers like Logaster or Logogarden create own logo that suits your rules?

  • Many thanks Vasyl …for your kind words of appreciation! You can create one, but to get a professional, attractive and appealing logo with great visuals, texture can be done by a professional designer or a design agency like ours.

  • Dinish kumar

    This post is really helpful and you always provide the best information. Thank you for sharing with us.

  • yep, keep it simple! it will be used on lots of items and used by other designers, make it clean and versatile, just said the exact same thing here https://www.stauntonrook.co.uk/news/graphic-design-chat-chester.html

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