Last updated on February 5th, 2019
Political parties want to reach out to the masses during election time to get their support in the elections. For this, a party starts an election campaign to win the hearts and minds of people. During the campaign, a party tries hard to promote its ideas and policies on different contemporary issues. The modern elections have dramatically changed as they’re years back, and the emergence of the Internet and social media have played a vital role.
An election campaign is crucial to launch for any political party if it has to promote its ideology and solutions to the current burning issues. Without reaching out to the people, a party cannot hope to get enough vote, leave aside winning. But why is it that some parties are successful, and others do not even catch the attention of the people. Well, a significant difference is the campaign ideas that every party comes up with and the implementation of those ideas in the campaign. A winner party or even the one that is in the second place, are the ones who professionally marketed their campaign.
The importance of marketing in promoting an election campaign can be gauged from the fact that the parties raise funds as much as they can. In the U.S presidential election, for example, a massive fundraising campaign is launched before the election. According to the reports, 1449.71 billion dollars were raised for the U.S presidential election in 2016. These funds were then used for the marketing of ideas and issues of political parties.
However, fundraising is just one part of marketing the campaign. There are, in fact, several more aspects that your political party must take into account. Know that an all-around approach to marketing can yield the desired results in a political campaign.
Here Are Top 11 Marketing Ideas For Promoting An Election Campaign
01. Send Newsletters To Followers
Most political parties publish newsletters to promote their views and ideas. But during the election days, send out the newsletters to your followers. You already have a long list of emails. This list will only grow further in the election period. Reach out to them by sending your newsletters in their inbox.
However, start sending the newsletters much before the formal beginning of the campaign. This is the right way to warm up your followers for the election meetings of your candidates. Since the newsletter has detailed information about your candidates and your solutions to the issues, you are educating your potential voters on different current policies of your party.
Another goal of your newsletters can help you achieve to turn your small political party into a brand. As you use newsletters to educate your supporters about your agenda for the welfare of common people, it helps in building a brand identity of your party.
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02. Get An Attractive Campaign Logo
A logo is an identity of a political party. People have an emotional attachment with logos since these symbols become part of our daily lives. This is true to some extent for political campaign logos, which are specially designed and created keeping in mind the burning issues. Sometimes, a slogan works as a logo as people see it more often during the campaigning days.
When creating your logo design for the campaign, ensure that it stands for your political manifesto and issues. So, pick those colors, fonts, images, etc. that can send the right message of the party to your audience.
03. Use Social Media To Your Advantage
There is no better place to spread awareness about your election campaign than social media. Most people use popular channels like Facebook and Twitter to interact with the world. Almost every issue is debated on social channels these days. During the campaigning days, there is even more widespread use of the entire gamut of social media including YouTube, and Instagram. So, make sure that your party’s presence on the media is no less than overwhelming.
Another point to make here is that you will catch the attention of potential voters if your social media page is attractive and unique. Make it sure that all of your party’s brand colors and fonts are part of the page design. Put your party slogan, images of your national and local leaders at the top of the page. Most importantly, post relevant content regularly on the pages and engage people.
04. Distribute Flyers
Flyers are considered the most affordable means of marketing. However, the cost is not an issue for most political parties. But what makes pamphlets more useful is its quick reach to thousands of people. All you need to do is to distribute these one-leaf advertisements to passers-by. Just stand at some place and go on handing out this thin sheet of papers, which contains a lot of details of your campaign. People can, thus, get your campaign slogan, issues, and more about your candidate reading your flyers on the move.
But your flyer design should be unique and attractive. Put an attractive headline and divide the text in subheads into bulleted points. Create a unique combination of text and images so that people hold the flyer for a bit more time.
05. Make People Wear Your Campaign T-Shirts
One of the most visible marketing products that we see around in an election campaign is t-shirts. We have seen the supporters wearing custom t-shirts that depict a party symbol and slogan when a nation is in an election mode. When people wear print t-shirts of your party’s symbols and slogans, they become a walking advertisement for your party. That is the power of the casual wear.
But use custom t-shirts as a visual that makes a lasting impression on your potential voters. Hire a designer who understands how to use your brand colors, fonts, images and other elements of your party for its promotion.
06. Build A Dedicated Website
A professional website is now an essential aspect of doing business in the modern competitive markets. Most consumers go to a site to find out more about a company and its offerings. That is true also for political campaigns. During election days, people visit websites of political parties to know more about a party’s manifesto, issues, and candidates. The supporters flock to the sites also to become a member of a party or to donate money.
Therefore, make it sure that you have a dedicated website for your election campaign. Put every detail of the issues you want to take to the people in the web pages. Here, you have an opportunity to make a good impression on your potential voters. Your online website graphic design services should be different from your competitors’ sites to create the impression that you are running a unique campaign. That counts a lot in conveying the message that professional people run the campaign and that the party is committed to the betterment of people’s life.
07. Set Up Email Marketing
Email marketing is one of the most effective marketing tactics that businesses use to promote their products or services. Each time there is a new development in a company or a further reduction of prices takes place, it is promptly conveyed to the consumers through email. That is almost a standard practice nowadays. Similar is the case during an election campaign also.
You should plan aggressive email marketing during the campaign. Send emails to your voters and supporters regarding the latest development and plans of your party. But make sure that the content is gives something worth talking about to your followers. Also, make sure that you design the email especially for the campaigning purpose, which means that it should not be your regular email.
To send thousands of emails with one click, use some emailing services like MailChimp that can send your email to under 2,000 subscribers for free. Also, get as many email addresses as you can through various means and send your party’s promotional content to them.
08. Create And Distribute Brochures
Brochures have proved their worth as one of the most effective marketing tools for business promotion. You will find every company including even smaller businesses using the power of brochures, which are a nice mix of images and text to deliver crucial details of a product or service.
But your election campaign should create brochures, especially for your supporters. Create these folded sheets of paper in your unique way and make them look trendy to attract people. You can get your unique brochure design online from a crowdsourcing site at an affordable price. Then, distribute brochures to the supporters from your campaign office and elsewhere.
09. Launch An Aggressive Advertisement Campaign
Your political party should not lag behind when it comes to advertising your party’s agenda and manifesto. Already, your rival candidates may have taken up a lot of space in the newspapers, billboards, TV, social channels, and many other ads platforms. So, launch an aggressive advertisement campaign across all offline and online platforms that you can think of.
But the success of your advertisement copy in making a great impression on supporters will depend a lot on the advertisement design. When creating your party’s ads, use the party’s colors only and avoid other colors. Your party’s local candidate’s and national leaders’ images should be at the top of the ad design. Overall, make it a visually appealing design that makes a lasting impression at first glance.
10. Tell A Story
By telling a story we mean to say that you say to your supporters about your election campaign and party in such a way that it does not sound to them as some sales pitch. You should not be selling anything to them in a sales language. Your potential voters will ignore your campaign if they feel like they are being sold. Instead, your supporters and voters want to be treated as intelligent people who would like to listen to your side of the story. So, they would like to get answers to the questions regarding the burning issues that they are facing.
When campaigning by using the elements of your story, do not just say that you agree that there exists a problem in the society, state or the nation. Once you have identified the problem, tell how you will proceed to solve it in your own unique and effective way. Here, try to connect with the people. For example, do not just mention that you want to make improvements in the economy. Instead, tell them how your policy will improve their family members’ daily lives, and elaborate on it.
To convey a story, you will also need a lot of materials such as flyers, brochures, websites, billboard ads, and a whole range of engaging visuals online and offline. These materials tell the story in a visually appealing manner and engage your supporters with your narrative. This means that you will need the services of a professional graphic designer or a team of the designers to develop materials that convey your story through the visuals. But work with the designer closely so that the design expresses the essence of your policies using the right colors, fonts, images, etc. elements.
11. Think Of Giving Away Some Gifts Too
You can win people’s heart by giving away them some beautiful gifts. That is a universal way to make the connection with your friends, relatives, family members, and others. After all, everyone likes to have something free that is given as a gift. Your election campaign also can use gifts for marketing your ideology and issues that you want to solve.
When picking the gifts, buy the ones that people can keep with them all the time. Such promotional products include key chains, drinkware, computer accessories, etc. These handy and useful products will remind the recipients of your political party and campaign.
However, make sure that your logo of the campaign is prominently printed on each such gift. This means that when you create a logo; make sure that its design is clean and straightforward so that it looks impressive in its minute details on even the smallest products such as a pen and keychain. Distributes the products to whoever comes in your contact as you need to promote the campaign aggressively.
So, these are the crucial tips that you should abide by when promoting your election campaign. There are many other things to keep in mind, but these are the basics on which you can build a solid foundation of marketing your party ideology.
As is mentioned above, you will need tons of visuals such as logos, brochures, leaflets, etc. to take your campaign amid masses. You will look for unique designs of these marketing materials. If you are looking to create a wide range of the visuals, you can explore Designhill, which is a prominent crowdsourcing platform.
At this site, you can access dozens of new design ideas from as many designers. In case you do not want to announce a winner by picking up one design, you can get back your entire money under the site’s 100 % Money Back Guarantee policy. So, get started with the site to create as many promotional designs as you want.
You must aggressively market your election campaign. So, send your newsletter to the subscribers and launch an email campaign as well to educate people on what your party’s stand. You should also have a distinctive logo for the campaign, and use social media to promote your ideology. Also, use gifts, and storytelling as a way to win the hearts of the potential voters.