Last updated on February 10th, 2024
With so many construction companies active in the same niche, the competition has become fierce. So, to put your construction business on a solid footing, you need a powerful marketing plan in place that can propel growth.
The construction business involves various types of work on a big or small scale. That includes a bulk of legal proceedings, getting a lot of paperwork done, and managing many subordinates. It also deals with purchasing tons of raw materials and their fluctuating costs, getting projects set up, and so on.
All these leave no time for the business owners to formulate an effective construction marketing plan. Though different from most other businesses, fail-proof marketing for the construction business is also needed.
Here are the best construction company marketing ideas
01. Bring Your Business Online
At present, nobody likes to lag behind their competitors. Almost all businesses have an online presence. It helps put the construction companies in front of those who need your services or hire you for their commercial or residential projects.
Modern construction companies like yours can build their online presence and find clients with ease. With a relevant company logo, easy navigation, and a robust marketing plan, you can gain the trust of your target audience.
The first and foremost thing to consider is to get a professional website design. You should get a web developer involved to build your company’s construction business site. But consider the details so that your website looks professional. Build your offline and online offices professionally to attract customers. You need to give proper and full details about your services, construction marketing plan, company, and office contact details.
It should also have a contact form so that your prospective customers may get in touch with you for their queries.
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02. Build A Brand
Your website gets more credibility with customers and the search engines if you present yourself as a brand. To build a brand name, take the help of professional graphic design services provided by companies like Designhill.
These services are a great help in building your brand name and doing the marketing for construction in your niche. The construction graphic design services that may help you build a brand name and market include:
- Logo design – Ensure that your construction company boasts of an impressive business logo design, which will be the face of your services.
- Car, Truck, Van wrap design – Advertising a brand through moving vehicles is an old but effective strategy. It lets you do effective marketing for construction companies.
- Banner Ad Design – It effectively advertises your brand during social gatherings.
- Billboards design – It makes you visible on national highways and other busy roads.
- Business Card Design – With it, you can share your contact, let customers approach you, and boost networking.
- Flyers and Signage – This marketing visual is to catch people’s attention instantly.
Strategic visibility is a key to creating a brand and being remembered by prospective customers. By branding yourself, you give people a reason to trust you. It helps them believe in your business because a credible brand works as a magnet.
Why do you think people feel proud to show they use Apple’s phone? Because it’s a brand with goodwill! People love to attach their names to an excellent brand to show off their high choice, even if that comes at a higher-than-average price.
03. Invest Some Time On Social Media Marketing
Similar to putting up big signboards to attract people to your brand, you need to use social media to lead customers to your website. There are many famous social media platforms available.
But should you use all social media platforms to attract customers? Choose two or three social media platforms, keep them updated actively, and share your marketing ideas for builders along with other valuable posts and content.
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You can leverage, Facebook promotional advertisement service to promote your content and market your services. Furthermore, you can take advantage of its in-built promotional tools and features for running campaigns across various segments.
While sharing the website link on your social media page, you can add the URL to the bio section. Additionally, write tactical sentences that compel viewers to click the link and go to your website’s landing page. Most builders are seen posting construction site’s images with an update on the ongoing process.
There’s nothing terrible about it, but there are better things to do. If you are sharing pictures, share some ongoing construction pictures, too. Showing every aspect and behind-the-scenes images gives the customers a sense of transparency and thus builds trust in you.
04. Take Advantage Of Search Engine Optimization
While Google and Facebook Ads are good options, you must pay for them. What if you get the same benefit without paying for your advertisement? You can make your business visible to your target customers without paying anything. Organic search is something that you can optimize your site without paying for it. Over 90% of global searches takes place on Google. So, optimizing your site’s SEO is key to drive traffic.
All you need to do is produce relevant content to impress search engines and visitors to your site. For this, you must first understand your customers’ needs and preferences. Also, think of 10X content marketing. This type of content is ten times better than the content found on the website that currently ranks at the top. Such content will build the trust and faith of customers in your brand.
Use keyword planner tools to know what keywords are specific to your construction industry. Once you know the keywords your prospective customers use to search for what they need, you need to create engaging content around those keywords, such as Construction Company near me, Construction Company in Dallas, and so forth.
But be warned, don’t try to fool the search engine by stuffing keywords in useless content, as it would do more harm than good.
05. List Yourself In Online Directories
When a person goes to a search engine asking about the best service provider in their locality for anything, the search engine comes up with the names of directories rather than individual sites of the service provider.
It is quite understandable why you must list yourself in those directories. While listing yourself in directories, fill in every detail they ask, and you can give. This helps the customers know you better and affects your ranking in the directory.
Keep checking the directories regularly, answer instantly to people’s queries, and respond generously to those giving you positive feedback after taking your service.
06. Be Very Specific While Advertising Your Services
Take your time to create an advertisement for your business. It’s natural to feel like telling everybody you can do everything related to your industry.
But believe us, the attitude of showing you can do it all at once is a killer of effective marketing. Telling you can do everything in each advertisement can be tedious and even scare away customers.
Advertise one of your skills at a time. For example, advertise your expertise in making modular kitchens, and the next day, tell your audience that you are proficient in building universal design of building yet in another advertisement, flaunt your expertise in building accessible bathrooms or innovative lawns.
Advertising in such small fractions keeps your audience engaged and increases their chances of contacting you to avail of your services. But keep your business goals in mind while creating your ad campaign.
07. Build Relationship With Non-Competing But Related Businesses
Although people try to find the credibility of a business through search engines, whenever they can get referrals from someone they trust, they are sure to take it.
You can get referrals or word-of-mouth advertisements from your past customers, but their circle of influence might be smaller. Try building relationships with other businesses related to the construction business rather than your competitor.
A healthy relationship with your sub-contractors, like architects, electricians, plumbers, interior designers, painters, etc., can earn you many referrals that will turn into an actual business.
08. Impart Some Knowledge For Free
Customers are always attracted to free proposals and will easily spend money to keep in contact with the freebie provider. As an expert on construction marketing ideas, you can impart some knowledge to your customers for free.
Make small DIY YouTube videos for your customers to build their confidence in you. If your tips and tricks help your customer solve their small problem independently, they will surely come to you when they need something big done.
Promote your newsletter to attract potential subscribers. Then, email them interesting and helpful stuff. That will help you in delivering your construction expertise to clients.
So, keeping passive contact with them through your newsletters and informative content is better. This will increase the probability of them turning to you when they are actually in the position to take your service.
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09. Social Services Can Serve Your Purpose Of Profit-Earning
Social Service or Charity may sound repulsive to you when you are here to know the tips for business expansion. But it is one of the best ways to come into the sight of your prospective customers in a good way.
Suppose you build a hospital building destroyed by an earthquake or other natural calamity. In that case, people will surely notice you as a good person and builder if you also show your expertise in charitable construction.
Your brand logo or a signboard with your company’s name will keep telling everybody about you and your work. Social services give any business a wide range of exposure, which is the basis for future growth.
10. Involve your employees in marketing campaigns
Construction marketing should also aim to make the business trustworthy. Your customers should take your construction company as a human being that they can trust. Therefore, involve your employees in marketing your construction business. Note that the construction business is niche in which a minor mistake can turn into a nightmare for the company and customers.
Involving your company employees directly in the construction marketing strategy is a great way to win the trust and loyalty of your target audience. Show off the human aspect of your construction company. Feature the human faces that are responsible for building your business. For instance, include some of your employee’s photos on your website’s homepage.
So, these are the top marketing strategies you should adopt for expanding your construction business. But work patiently on each of these points relentlessly since it will take time before you realize your marketing goals.
If yours is a small new construction business, you must first consider its logo. Make sure that your company logo design is unique with a relevant brand message for your target customers. Designhill can help in creating a unique logo in many ways. Start your logo design contest at this creative marketplace to get a winning design from talented designers. You can also work with a designer to customize the logo.
Conclusion
Expanding a construction business is difficult due to ever-increasing competition in every niche. But with some time-tested marketing strategies, you can surely enhance your reach among target customers. Follow online marketing tips such as building your brand, optimizing it on social media, imparting knowledge free, listing your business on online directories, etc.